My online influencer research and engagement process
JULY 28, 2015
upload big batches of keywords and then take the results and chop off the fat and then take the resulting URLs and upload them to GroupHigh, where their powerful app takes those blog URLs a thousand at a time and populates each one with all of its related social media metrics. At least, right now, it’s a one man band. Really big. So, it’ll dig as deeply and broadly as possible.
Top tools to keep your contacts in order. in theory
SEPTEMBER 8, 2015
LinkedIn. LinkedIn is an island. LinkedIn’s being a dick. mean, LinkedIn is ground zero for sales, for selling, for hiring, and for getting hired. I’m always struggling with my contacts. I think I have too many now. It’s like a lawn in the Spring. Scrubly. used to love Scrubly when it worked for me. discovered it years ago and back then it was amazing.
Dreamforce 2011: Salesforce.com Talks Platforms #DF11
It's All About Revenue
SEPTEMBER 1, 2011
by Jesse Noyes | Tweet this This is the moment most of the people that flock to Dreamforce each year can’t wait for: salesforce.com’s CEO and Chairman Marc Benioff ‘s keynote addresses. But it was also about Salesforce.com’s investments as it pushes deeper into enterprise operations market. LinkedIn. In his second keynote, he did it again. Share email.
Eric Schmidt: The Next Facebook will be Social, Mobile & Local
It's All About Revenue
SEPTEMBER 1, 2011
During his sit down talk with Salesforce.com’s CEO Marc Benioff at Dreamforce 2011 , Schmidt praised Facebook’s founder and chief. “He will be seen in the context as one of the great leaders in our industry. Disclosure: Eloqua and salesforce.com have a variety of customer/vendor, sponsorship and other arrangements between the two companies.). LinkedIn.
How to Calculate Social Marketing ROI
JUNE 24, 2010
whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. Let’s further assume that efficiencies will enable us to reduce administrative support costs to one-quarter of an FTE the second year and 10% the third year. My biggest concern is that these ideas are overly simplistic.
Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
AUGUST 4, 2011
In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. LinkedIn is all about efficiency, but Facebook is about generating discussion, even if it’s around trivial things. SAP plays inline videos. Conversation Equation.
Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
Customer Experience Matrix
FEBRUARY 21, 2014
These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Other partners will be added over time. I’ll assume the Eloqua integration is most interesting to readers of this blog. Bizo can even allocate advertising spend across the different media to achieve reach and frequency targets as efficiently as possible. Let’s start with DemandBase.
60 Marketing Acronyms Every Industry Pro Should Know
JUNE 19, 2014
Examples: Salesforce.com, Google. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. Examples of KPIs include CAC (Customer Acquisition Cost), blog traffic sources, and homepage views. Learn more blogging KPIs here.). Have you ever heard an acronym but you didn''t know what it meant? 60 Common Marketing Acronyms.
Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
Modern B2B Marketing
NOVEMBER 15, 2012
salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Thanks to Jep Castelein and his LeadSloth blog for helping with this list. Typically, CRM vendors do not provide social functionality, though salesforce.com has made a big push in this area with their acquisitions of Radian6 and Buddy Media. No (except salesforce.com Radian6). Architecture.
5 Essential Books to Understand B2B Sales 2.0
Modern B2B Marketing
APRIL 7, 2011
Konrath’s book, Selling to Big Companies, compels you to look at more efficient methods to sell. Their company shows clients how to improve their sales efficiency and customer experience processes. Salesforce.com Secrets of Success: Best Practices for Growth and Profitability. The key takeaway from Taber’s book is how to leverage the Salesforce.com system. Sales 2.0.
The Sales Game Has Changed: Here's How to Adapt
APRIL 3, 2012
His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. Here's how they are doing it: 1) Utilize the nuanced features of LinkedIn. How the Sales Game Has Changed. The result?
11 Ways to Make Social Media Marketing Less of a Time Suck
JULY 30, 2012
Luckily, we've found ways to minimize the distraction social media marketing leaves us all open to , and we'd like to share some of those efficiency tips with you. So put in your ebooks, your blog posts, your infographics, everything you will want to re-promote at a later date in social media. Or someone publishes an excellent blog post you'd like to share with your network?
Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast
B2B Marketing Zone Posts
MAY 3, 2010
Critical Success Factors for Lead Generation 2.0 - B2B Lead Generation Blog , April 29, 2010 The single biggest issue for B2B marketers is effective lead generation. Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. For them to be successful, we need to help them establish their voices in a blog.
'What is?' - 5 Need To Knows For Marketing Superstars
JANUARY 13, 2011
SEO involves making the best use of keywords on your website pages and in your blog articles, as well as using some HTML behind the scenes to help search engines identify images and easily read your site. The answer is probably never, so optimize your site and blog for keywords and follow the best practices contained in this document. 2. What is a blog? What is SEO?
Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
OCTOBER 18, 2011
Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). So, if there's a blog article that mentions your company, help that article get traffic. The lower chart same time period, same blog shows the traffic that I get from Google.
Set the Record Straight: Marketing Automation vs. Email Programs
JULY 17, 2010
Your time will be spent more efficiently as you will only be spending time with quality high-scored leads and not the tire kickers. Most systems integrate well with SalesForce.com, but also others. When leads are captured, many MA systems automatically capture their LinkedIn and Twitter profiles for further intelligence gathering on contacts. 4. Prospect visits our blog page: 5 points. Profile B: Executive buyer; upper management; interested in white papers and blogs that focus on overall ROI and revenue-generating issues and new processes. Add 5 points.
B2B Marketing ROI
JUNE 30, 2009
Written by Adam Blitzer April 14, 2009 at 10:00 am Posted in Email Marketing Tagged with deliverability , Email Marketing Reputation Monitoring with Twitter leave a comment » Like blogging before it, Twitter has pushed us even further into an era of an unprecedented for reputation monitoring. Within the B2B industry, your website can mean everything to your potential customers. Marin.