10 Most Popular B2B Lead Blog Posts of 2016
B2B Lead Generation Blog
DECEMBER 12, 2016
I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+.
My online influencer research and engagement process
JULY 28, 2015
I upload big batches of keywords and then take the results and chop off the fat and then take the resulting URLs and upload them to GroupHigh, where their powerful app takes those blog URLs a thousand at a time and populates each one with all of its related social media metrics.
Top tools to keep your contacts in order. in theory
SEPTEMBER 8, 2015
LinkedIn. LinkedIn is an island. LinkedIn’s being a dick. I mean, LinkedIn is ground zero for sales, for selling, for hiring, and for getting hired. It looks like there an app for connecting LinkedIn and Salesforce.
Dreamforce 2011: Salesforce.com Talks Platforms #DF11
It's All About Revenue
SEPTEMBER 1, 2011
by Jesse Noyes | Tweet this This is the moment most of the people that flock to Dreamforce each year can’t wait for: salesforce.com’s CEO and Chairman Marc Benioff ‘s keynote addresses. Salesforce.com announced that Heroku for the Enterprise packages were now available.
May The Force Be With You: 4 Takeaways From Cloudforce 2011
It's All About Revenue
MARCH 4, 2011
Salesforce.com thinks the SaaS industry is ready for a re-launch. Cloud 2 ” is now the fundamental underpinning of Salesforce.com’s application strategy. Allowing you to respond to 80+ million blogs, and social media properties. Salesforce.com is committed to building a powerful development platform. At Cloudforce, Salesforce.com again showcased the ability to use the Force.com platform for rapid application development. LinkedIn.
Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11
It's All About Revenue
AUGUST 31, 2011
But each year, the biggest draw is talks salesforce.com CEO and cloud computing forerunner Marc Benioff gives. It gives a glimpse into the products and features salesforce.com will unveil throughout the week. That meant the end of the Jigsaw brand, which Salesforce.com bought last year.
Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
AUGUST 4, 2011
In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Salesforce.com leverages Facebook to drive attendance to its many events.
How to Calculate Social Marketing ROI
JUNE 24, 2010
whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. In the example below, lead activity appears to correlate positively with traffic to a company blog.
Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
Customer Experience Matrix
FEBRUARY 21, 2014
These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. I’ll assume the Eloqua integration is most interesting to readers of this blog.
60 Marketing Acronyms Every Industry Pro Should Know
JUNE 19, 2014
Examples: Salesforce.com, Google. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. A CTA can be placed anywhere in your marketing -- on your website, in an ebook, in an email, or even at the end of a blog post.
Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
Modern B2B Marketing
NOVEMBER 15, 2012
salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Thanks to Jep Castelein and his LeadSloth blog for helping with this list. No (except salesforce.com Radian6). No (except salesforce.com Buddy Media).
5 Essential Books to Understand B2B Sales 2.0
Modern B2B Marketing
APRIL 7, 2011
Konrath’s book, Selling to Big Companies, compels you to look at more efficient methods to sell. Their company shows clients how to improve their sales efficiency and customer experience processes. Salesforce.com Secrets of Success: Best Practices for Growth and Profitability.
The Sales Game Has Changed: Here's How to Adapt
APRIL 3, 2012
His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways.
11 Ways to Make Social Media Marketing Less of a Time Suck
JULY 30, 2012
Luckily, we've found ways to minimize the distraction social media marketing leaves us all open to , and we'd like to share some of those efficiency tips with you. So put in your ebooks, your blog posts, your infographics, everything you will want to re-promote at a later date in social media.
Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast
B2B Marketing Zone Posts
MAY 3, 2010
8 Critical Success Factors for Lead Generation 2.0 - B2B Lead Generation Blog , April 29, 2010 The single biggest issue for B2B marketers is effective lead generation. Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle.
'What is?' - 5 Need To Knows For Marketing Superstars
JANUARY 13, 2011
SEO involves making the best use of keywords on your website pages and in your blog articles, as well as using some HTML behind the scenes to help search engines identify images and easily read your site. SAP , Oracle and Salesforce.com are some the most commonly known CRM systems.
Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
OCTOBER 18, 2011
Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). The lower chart same time period, same blog shows the traffic that I get from Google.
Set the Record Straight: Marketing Automation vs. Email Programs
JULY 17, 2010
Your time will be spent more efficiently as you will only be spending time with quality high-scored leads and not the tire kickers. Most systems integrate well with SalesForce.com, but also others. When leads are captured, many MA systems automatically capture their LinkedIn and Twitter profiles for further intelligence gathering on contacts. Prospect visits our blog page: 5 points. This time, he clicks on the blog post link.
B2B Marketing ROI
JUNE 30, 2009
Written by Adam Blitzer April 14, 2009 at 10:00 am Posted in Email Marketing Tagged with deliverability , Email Marketing Reputation Monitoring with Twitter leave a comment » Like blogging before it, Twitter has pushed us even further into an era of an unprecedented for reputation monitoring.