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Optimize your Email Deliverability: Technology

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. BIMI is a certification that displays a logo in the inbox.

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New Rules for Bulk Email: What You Need To Know If You Use a Bulk Email Sender Tool in 2024

SalesIntel

This verification process helps in confirming the legitimacy of the sender, reducing the chances of email spoofing or phishing. Impact on Email Marketing: Authentication Requirements: The authentication protocols (SPF, DKIM, DMARC) will ensure that senders verify their identities, reducing the chances of spoofing or phishing.

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What is BIMI and why should email marketers care?

Litmus

BIMI, or Brand Indicators for Message Identification, is a new standard created to make it easier to get your logo displayed next to your message in the inbox. BIMI is different in that it also allows you to display your company logo in supported inboxes, putting your brand front-and-center for subscribers. Sounds good, huh?

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BIMI: What Is It And How It Helps Your Visibility

Belkins

version of DMARC, BIMI works together with DMARC, DKIM, and SPF so the email service providers of your recipients would identify you correctly and let your messages be displayed in the inbox. BIMI directs the recipient’s ESPs to the location of your logo, allowing them to display it next to your messages. Often considered a 2.0

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BIMI: What Is It And How It Helps Your Visibility

Belkins

version of DMARC, BIMI works together with DMARC, DKIM, and SPF so the email service providers of your recipients would identify you correctly and let your messages be displayed in the inbox. BIMI directs the recipient’s ESPs to the location of your logo, allowing them to display it next to your messages. Often considered a 2.0

Domain 52
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What Is BIMI And How It Benefits You?

Belkins

version of DMARC, BIMI works together with DMARC, DKIM, and SPF so the email service providers of your recipients would identify you correctly and let your messages be displayed in the inbox. BIMI directs the recipient’s ESPs to the location of your logo, allowing them to display it next to your messages. Often considered a 2.0

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The Techniques Behind Mail Client Unsubscribe Links

Goolara

When the ISP displays that your domain is “via” some other domain, it generally means that you do not have your SPF records configured correctly. It wouldn’t make Google or some other ISP look good if the unsubscribe link they offered instead went to a phishing page. Using “Via” Sends.