FMG Suite

MARCH 17, 2021

Harnessing the Power of LinkedIn for Financial Advisors. If you’re a financial advisor on LinkedIn and you don’t see numbers from social media like the ones reported in the survey, it may not have to do with what you’re posting, but what you’re doing beyond posting. million in assets. There are plenty of strategic ways to use it.

Linkedin 99

Linkedin Ideal Customer Profiles Paid Search Agency Social Media 99

Meerkat Marketing

JANUARY 20, 2021

If you are targeting B2B (business to business) customers and want to optimize the delivery of your ads to decision makers at a specific type of organization, then LinkedIn Ads might be one of the best tools available to you. Through LinkedIn Ads it is very easy to target these specifics.

Linkedin 98

Linkedin ROI Paid Search Agency Conversion 98

Metadata

MAY 13, 2021

We discovered LinkedIn Conversation Ads , a new ad type that’s generated more revenue for us than we could have ever imagined. We needed to find new (and cheaper) channels to generate qualified demos for our Sales team. I came across LinkedIn Conversation Ads within my own network and decided to try them out.

Linkedin 95

Linkedin Paid Search Agency Conversion Ads 95

Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. You’re not just looking to catch someone’s eye. Why Sponsored Updates?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

KoMarketing Associates

MARCH 19, 2019

Generating high quality leads through LinkedIn for a B2B company can be a daunting task. With 52% of companies planning on increasing LinkedIn ad spend in 2019, it is important to understand how to effectively use that additional budget to improve qualified lead totals. Thankfully, LinkedIn makes targeting these users easy.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

Act-On

APRIL 26, 2024

Blog Learn More Know your persona First things first: make sure your sales, marketing, and other relevant teams (like product) are in agreement on what your ideal customer looks like. Some of these activities might be direct triggers to sales, such as requesting a demo or filling out a “contact us” form. Just kidding.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. Get started today by checking out our weekly blog content service , or schedule a free consultation now to learn more! But how powerful is it really , you ask? Video Marketing Channels 15.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

PureB2B

MAY 19, 2022

Using LinkedIn for lead generation has become a staple of B2B marketing. Given that business owners and decision-makers use LinkedIn for networking, self-promotion, job hunting, and more, it’s an ideal platform on which to reach them. Why You Need LinkedIn Lead Generation. 4 Ways to Use LinkedIn for B2B Lead Generation.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

SalesIntel

MAY 3, 2021

Sales prospecting on LinkedIn is preferred by most salespeople. According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. Here are ten fresh ways to use LinkedIn for sales prospecting. Use Internal Resources for LinkedIn Prospecting and Content Creation.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

EveryoneSocial

MARCH 10, 2023

In recent years, a new phenomenon has emerged on the world’s largest professional social networking platform: LinkedIn Influencers. These thought leaders make waves on LinkedIn with their engaging content and valuable insights, building large followings and establishing themselves as credible sources of information in their industries.

Linkedin 52

Linkedin Tips Social Networks Work Management 52

NuSpark Consulting

JULY 23, 2017

As a fellow member of LinkedIn, you are able to see where their interests lie, what they’ve done in the past, and who their contacts are. This means users can quickly connect with prospects when any activity shows up, such as publishing a new blog posts or being mentioned in a press release.

Sales Qualified Leads 145

Sales Qualified Leads High Quality Lead Linkedin Account Based Marketing 145

Vidyard

JUNE 21, 2018

But they’re also a little shy… Before a potential customer reaches out to your team, they have combed through your content, read your blogs, watched your videos, and consumed as much information about your product or service as possible. In short, they have been avoiding talking to you for as long as they could.

Video Marketing 62

Video Marketing Webinar Metrics Sales Cycle Validation 62

KoMarketing Associates

JANUARY 19, 2022

From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Metadata

JUNE 10, 2021

San Francisco – June 10, 2021 – Metadata.io, the first demand generation platform for B2B Marketers, today announced that LinkedIn Conversation Ads is an available ad format in their platform. As a certified LinkedIn Marketing Partner, Metadata was one of the first to expand their integration to include this new ad format.

Demand Generation 52

Demand Generation Marketing Automation Services Linkedin Demand 52

Webbiquity

FEBRUARY 28, 2023

There are several different types of video content that B2B companies will use this year to drive better results: Product demos : Demo videos are an effective way to showcase the features and benefits of products. The post The Future of B2B eCommerce Marketing Trends appeared first on B2B Marketing Blog | Webbiquity.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

EveryoneSocial

APRIL 26, 2021

In 2020, LinkedIn made an official announcement that they would be sunsetting their employee advocacy product called Elevate. While some of the Elevate features certainly help improve the use of LinkedIn company pages, it does not create a true employee advocacy solution. LinkedIn Company Pages. Great news, right?

Linkedin 72

Linkedin Paid Search Agency Enterprise Management Work Management 72

Conversica

NOVEMBER 27, 2019

Next, we hosted prospects and customers alike in our Conversica Tap Room at OpsStars, serving refreshing demos of our Conversica Sales AI Assistants , alongside icy cold beer and pretzels. Actually, my CEO just recently posted on LinkedIn congratulating her.”. So, to wrap up this blog post, here is Vittal’s answer.

Lead Ranking 88

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 88

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. LinkedIn: LinkedIn’s Campaign Manager enables retargeting to users who have visited your website or engaged with your LinkedIn content.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Webbiquity

NOVEMBER 28, 2023

For instance, some LinkedIn Premium plans provide valuable analytics that can be utilized to refine and optimize B2B sales strategies. Now, tailored demos or deep-dive webinars come into play. If they raised concerns on an email, it should be addressed on the follow-up LinkedIn message. There might be a bottleneck.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

NuSpark Consulting

MARCH 30, 2015

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. LinkedIn Lead Accelerator. Visitors of web page D on your site on Product X get retargeted a message on a free demo of that product viewed.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

NuSpark Consulting

MARCH 29, 2015

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. LinkedIn Lead Accelerator. Visitors of web page D on your site on Product X get retargeted a message on a free demo of that product viewed.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Webbiquity

FEBRUARY 8, 2022

Stephen: Don’t laugh, but I am one of those who spam people on LinkedIn. I try to be authentic, not spammy, but LinkedIn has been effective. They can go to LinkedIn , we’re on Twitter , or visit us on our website at CultureBooster.com. We’d love to show you a demo of the amazing product our team is building.

Work Management 271

Work Management Marketing Management Startups CAN-SPAM 271

Zoominfo

JANUARY 15, 2021

Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

SalesIntel

MARCH 14, 2023

LinkedIn Business Directories and Listings Data Intelligence Tools Buying a List That said, you must choose the most reliable data source. Why would they read the same blog posts and watch the same videos? Schedule a SalesIntel Demo 2. Schedule a SalesIntel Demo 3. Schedule a SalesIntel Demo 4.

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management High Quality Lead 98

illumin

APRIL 11, 2024

Made for marketers Learn how illumin unlocks the power of journey advertising Book a demo To see more from illumin, be sure to follow us on X and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. Follow @illuminHQ

Barriers 127

Barriers Brand Identity Branding Content 127

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. LinkedIn vs. Facebook for B2B marketing. How long should your ad text be?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Oktopost

MARCH 4, 2024

The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. Meet your customers where they are 80% of B2B marketers leverage LinkedIn to reach their target customers, and 65% have increased their LinkedIn usage in the past year.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. For sources, offer relevant whitepapers, industry reports, or reputable blogs and publications. Again, we must mention LinkedIn, as it’s a powerful tool for B2B marketing.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Webbiquity

APRIL 18, 2024

For example, if you are scraping contacts from LinkedIn , automation can help you automatically assign scores to these leads based on how close they are to your ICP and their engagement level. Automation tools can schedule your LinkedIn posts , track engagement, and analyze performance across multiple platforms.

Marketing Automation Services 154

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 154

Zoominfo

FEBRUARY 25, 2021

Will you demo your product, focusing on the benefits and critical pain points your solution solves? For instance, LinkedIn and Twitter are good sources for connecting B2B buyers. Once the presentation is over, create related content such as a blog post series and social posts. Define Your Offer. Run a “So What?”

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Metadata

NOVEMBER 7, 2023

You might be asking this question: Which ones should I use on Facebook and LinkedIn? In the context of paid social advertising , a call to action encourages someone in your target audience to do something next, such as download an ebook, request a demo , or learn more about your product. So, which CTAs performed best on LinkedIn?

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Metadata

SEPTEMBER 28, 2021

In fact, we wrote an entire blog post about it.). Retarget folks who’ve visited your pricing and demo pages. Run conversation ads on LinkedIn without an incentive. If B2B buyers want to get in touch and schedule a demo, they know how to do that for themselves. Watch Jason, Chris, and others break down ABM vs Demand Gen.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

In fact, we wrote an entire blog post about it.). Retarget folks who’ve visited your pricing and demo pages. Run conversation ads on LinkedIn without an incentive. If B2B buyers want to get in touch and schedule a demo, they know how to do that for themselves. Watch Jason, Chris, and others break down ABM vs Demand Gen.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Heinz Marketing

OCTOBER 22, 2021

Facebook and LinkedIn also offer industry and topic specific groups. Here’s a quick guide on finding and joining groups on LinkedIn. You can listen live on Thursdays at 11:30am PT on LinkedIn , or revisit past episodes here. Subscribe to a Blog. Blogs and newsletters might be the right channel for you. .

Planning 119

Planning Work Management Marketing Management Marketing Automation Services 119

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. LinkedIn vs. Facebook for B2B marketing. How long should your ad text be?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Martech

DECEMBER 4, 2023

Tailor content to provide value, attracting and keeping potential customers engaged using formats like blog posts, videos, webinars and interactive experiences. Building and sticking to investment in out-of-market buyers Ninety-five percent of B2B buyers aren’t in market at any given time, LinkedIn Research suggests.

B2B Marketing 111

B2B Marketing Trends B2B Planning 111

Only B2B

DECEMBER 29, 2022

For instance, unpaid media like as blogs, emails, and information that has been optimized for search engines are becoming more popular. LinkedIn and cold calling are still effective B2B marketing strategies. Start with LinkedIn if you’re not sure which platform to use. Social selling is a long-term endeavour.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127