Navigate the Channel

JULY 12, 2023

In early 2023, Email Tool Tester found that the average deliverability for all email tools combined was just below 85%, which means 15% of sent emails were either flagged as spam or bounced into the sock-in-the-dryer void. RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers? What are the specifics?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Litmus

SEPTEMBER 20, 2022

In this blog post, we dive into the what and whys of email campaign checklists, the six phases to sending the perfect email, and 29 of the most common (and critical) checkpoints—all in one place. Deliverability rate or inbox placement rate. Phase #6: Email deliverability. Determine how you’ll measure your success. Bounce rate.

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101

Litmus

JUNE 28, 2021

In this blog post, we’ll walk you through a 12-point check-up to gauge the health of your email program today and what to do if things don’t look so great. Consistent email engagement and deliverability. Things that will get my spidey senses tingling would be dramatic drops in deliverability, open, or click-through rates.

Budget Programs 61

Budget Programs Deliverability CAN-SPAM Privacy Protection 61

DotDigital

NOVEMBER 5, 2021

There were two key changes in the iOS 15 update, Mail Privacy Protection and Hide My Email. Mail Privacy Protection allows iOS 15 users to load email content privately, and not reveal their IP address. The post Don’t be scared of iOS 15 appeared first on dotdigital blog. What’s changed?

Privacy Protection 52

Privacy Protection Privacy Work Management Opt-out 52

Litmus

FEBRUARY 7, 2023

Welcome to our new monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brain space. There is a cost to getting BIMI set up. Is BIMI worth implementing? Avoid ambiguous rating scales.

Email Marketing 89

Email Marketing Design Trends Work Management 89

Salesforce Marketing Cloud

APRIL 15, 2024

While open rates remain a KPI we keep our eyes on, it’s essential to note that it may not always reflect direct subscriber interactions, due to privacy measures. I recently blogged about the subscriber lifecycle and the need to have an active list hygiene strategy in place. Deliver and win Why is personalized content important?

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Adobe Experience Cloud Blog

FEBRUARY 2, 2011

by Josh Aberant In this privacy blog series , we’ve been reviewing the trends and changes happening in US privacy within online marketing and business. One of the biggest recent announcements was, of course, the FTC’s privacy report “Protecting Consumer Privacy in an Era of Rapid Change”.

Privacy Policies 48

Privacy Policies Privacy Privacy Protection Marketo 48

Scoop.it

FEBRUARY 28, 2023

Moreover, it enhances email deliverability and sender reputation. Source: BIMIGroup.org Customer Data Platforms will be extensively used Marketers are compelled to use cross-channel customer data due to sunsetting of third-party cookies, Apple’s Mail Privacy Protection, and App Tracking Transparency. appeared first on Scoop.it

Email Marketing 95

Email Marketing Trends Lead Ranking Planning 95

DotDigital

SEPTEMBER 3, 2021

It would appear that Apple will be serving up a false open for all active users of its Mail Privacy Protection. Of course, ensure that your deliverability is as strong as it can be. We need to consider working on our email design and driving the recipient to our CTA(s) and deliverability. Every cloud ay.

Open Rate 132

Open Rate Peer-to-peer Deliverability Privacy Protection 132

Scoop.it

NOVEMBER 3, 2022

As Apple has launched Mail Privacy Protection feature, the open rate might not get tracked correctly and it can lead to too many unnecessary communications. Monitor email deliverability rate regularly. Email deliverability becomes another issue during the Holidays as the send volumes reach sky high.

Email Marketing 93

Email Marketing Tips Planning Deliverability 93

Litmus

JUNE 17, 2021

And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. Identify the real issues that may land your emails in the spam folder—with practical advice to fix deliverability problems before you send. That’s where the subject line comes in. LEARN HOW ?.

Open Rate 116

Open Rate Tips CAN-SPAM Click Rate 116

Adobe Experience Cloud Blog

JANUARY 10, 2011

We believe that by reinforcing key areas of privacy protection we’re invigorating the long term vitality of the online ecosystems. With the standardization of privacy protections, unsavory players will be cut out of the market. We’ll dive deeper into these privacy developments in some blog posts to follow.

Marketo 48

Marketo Privacy Positioning Privacy Protection 48

Litmus

MARCH 8, 2024

2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021. 2023 : Apple introduces Link Tracking Protection (LTP) as part of its iOS 17 release on September 18, 2023. 2024 : Gmail and Yahoo institute new deliverability rules starting February 2024. Bonus points if you have BIMI setup!)

Privacy 89

Privacy Marketing AI Email Marketing Data Hygiene 89