Liveintent

SEPTEMBER 1, 2021

This June, Apple announced a new feature that is shaking up the email marketing world: Mail Privacy Protection. Set to launch in the fall with iOS 15, Mail Privacy Protection (MPP) gives Apple Mail users more control over the data shared with companies sending them email. What exactly is Mail Privacy Protection?

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Litmus

SEPTEMBER 16, 2021

Apple’s Mail Privacy Protection news continues to be a source of confusion, questions, and more for email marketers like you. In this blog you can see top questions and their answers, but check out the full recording for everything covered. Is there a way to segment users using Apple Mail today? There is a lot unknown.

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Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

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Litmus

AUGUST 2, 2021

How do we create a non-Apple open segment? Check out our blog post that walks through step by step how to create a reliable opens audience for non-Apple Mail users with Litmus Email Analytics. We’ve got a blog post on how to set up BIMI for brand recognition in the inbox. Plus, view our agile email workflow chart for reference.

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Litmus

SEPTEMBER 20, 2022

In this blog post, we dive into the what and whys of email campaign checklists, the six phases to sending the perfect email, and 29 of the most common (and critical) checkpoints—all in one place. What is your audience/segment? Deliverability rate or inbox placement rate. Segment your audience to maximize results.

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Litmus

JUNE 28, 2021

In this blog post, we’ll walk you through a 12-point check-up to gauge the health of your email program today and what to do if things don’t look so great. Consistent email engagement and deliverability. Things that will get my spidey senses tingling would be dramatic drops in deliverability, open, or click-through rates.

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Salesforce Marketing Cloud

APRIL 15, 2024

While open rates remain a KPI we keep our eyes on, it’s essential to note that it may not always reflect direct subscriber interactions, due to privacy measures. Dive deep into behavioral patterns, use advanced tracking tools like UTM parameters, along with segmentation and personalization. Think beyond the surface metrics.

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