Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. It prevents senders from knowing if and when they open an email.

Webinar Metrics 102

Webinar Metrics Privacy Protection Analytics Privacy 102

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists?

Deliverability 100

Deliverability CAN-SPAM Privacy Protection Churn Rate 100

Litmus

JUNE 28, 2021

You might know this stat by now: Email marketing’s return on investment (ROI) is an average of 36:1. But to maximise just how much of a return you get out of your email program, you need a healthy one that’s firing on all cylinders. When to do an email marketing check-up. That’s $36 for every $1 spent!

Budget Programs 61

Budget Programs Deliverability CAN-SPAM Privacy Protection 61

DotDigital

NOVEMBER 5, 2021

Remember when GDPR was announced and everyone thought it was the beginning of the end of email marketing? Being a marketer is all about rolling with the punches and adapting to the ever-changing landscape that is digital marketing. There were two key changes in the iOS 15 update, Mail Privacy Protection and Hide My Email.

Privacy Protection 52

Privacy Protection Privacy Work Management Opt-out 52

Scoop.it

FEBRUARY 28, 2023

Interactivity, hyper-personalization, and increased focus on customer data security hit the right chord with the email subscribers in the last year. In the coming years, we will witness some new trends entering the world of email marketing. Moreover, it enhances email deliverability and sender reputation.

Email Marketing 95

Email Marketing Trends Lead Ranking Planning 95

Salesforce Marketing Cloud

APRIL 15, 2024

Hear from the experts How should you consider email open metrics? What are the next steps for email engagement? When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Scoop.it

NOVEMBER 3, 2022

To make the most of the purchase intent in this peak season, you must build effective email marketing campaigns that will appeal to all your prospects and customers. Here are some Holiday email marketing tips that will let you stay ahead of the curve. Try to solve the user’s challenges through your emails.

Email Marketing 93

Email Marketing Tips Planning Deliverability 93

DotDigital

SEPTEMBER 3, 2021

Email open rates have always been a controversial topic matter. We all want to know what we need to do to make our emails better, more effective, and lucrative. So all marketers care about email open rates. As a result, it should always be considered a guide, a possibility that the end recipient has opened your email.

Open Rate 132

Open Rate Peer-to-peer Deliverability Privacy Protection 132

Litmus

JUNE 17, 2021

People are changing—and your subject lines have to adapt to rise above the busy inbox and win those coveted email opens. But not just any email opens. Even for someone like me who’s been doing email marketing for over a decade and now does content for a living. What will get your email opened, clicked on, and converting?

Open Rate 115

Open Rate Tips CAN-SPAM Click Rate 115

Litmus

MARCH 8, 2024

Email marketers are responsible for protecting their subscribers’ data. In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. We’ve made it easy to get informed in just four lessons.

Privacy 88

Privacy Marketing AI Email Marketing Data Hygiene 88