Marketing Insider Group

FEBRUARY 22, 2023

Content that hits across the customer life cycle creates more influence over buyer decisions. And influencing buyer decisions is what marketing is all about ! In this article, we look at some B2B content marketing data to point to the biggest trends. You may assume B2B companies are all in with content marketing.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Act-On

APRIL 26, 2024

The current economic headwinds are the undeniable undercurrent driving marketing leaders’ decision-making in 2024. The current economic headwinds are the undeniable undercurrent driving marketing leaders’ decision-making in 2024. But in today’s buying market, those structures are being pressure-tested.

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

sagefrog

APRIL 16, 2024

To the uninitiated, B2B marketing may appear to be a smattering of strategies and tactics coming together in an everything-but-the-kitchen-sink-style soup. The B2B buyer’s journey and buyer personas are critical aspects of this carefully constructed process. Why Are B2B Buyer Personas Important?

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

The Lead Agency

JULY 24, 2023

This blog was originally posted on the 11 th of September 2015 and has been updated for 2023, incorporating practice questions to ask yourself with regard to the B2B marketing mix, and an 8 th P to consider! is essential, that B2B Marketers tailor their seven Ps for their offering in a way that targets their business clients.

Marketing Mix 118

Marketing Mix B2B Marketing Advertising Agencies Paid Search Agency 118

Zoominfo

DECEMBER 28, 2020

You’re armed with your prospect’s buying signals, right? What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

xiQ

JANUARY 30, 2023

Adapt or Perish: The Evolution of B2B Sales in the Digital Age “The only constant in life is change” Heraclitus Greek philosopher This is especially true in the world of B2B sales and marketing these days. In the last 2 years in the post-pandemic world, B2B sales and marketing have drastically changed.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? Measuring ROI Is the Quickest Route to Executive Buy-In. If you don’t measure your Marketing ROI , you’re not likely to get buy-in for the budget increase you want. After all, what’s the ultimate goal of content marketing?

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

SalesIntel

APRIL 15, 2024

The B2B buyer experience is more complex and time-consuming than that of B2C. B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. This often results in a more intricate and extended buying process.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

FEBRUARY 26, 2024

The traditional B2B buyer’s journey has been overtaken by “self-directed buyers.” B2B decision-makers have more content at their fingertips than ever before. This is a fantastic step forward for B2B consumers. First, let’s understand where the change is and how this impacting both B2B consumers and vendors.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

SalesIntel

FEBRUARY 26, 2024

The traditional B2B buyer’s journey has been overtaken by “self-directed buyers.” B2B decision-makers have more content at their fingertips than ever before. This is a fantastic step forward for B2B consumers. First, let’s understand where the change is and how this impacting both B2B consumers and vendors.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. Your digital-savvy B2B prospect is researching the product they think they need. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). What Is a B2B Sales Funnel? How to Build a B2B Sales Funnel (4 Stages).

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Only B2B

APRIL 10, 2024

Many marketers view MQL as flawed because less than 1% of these leads typically reach the final stage of the buying process, and even then, there’s no guarantee they’ll convert. It means missing out on important buying signals, wasting money on generating leads, and ultimately losing out on potential sales.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Tony Zambito

OCTOBER 22, 2020

The coronavirus pandemic will leave an imprint on B2B commerce for decades to come. The COVID-19 pandemic has set off a tectonic shift in how B2B companies buy from and sell to each other. The COVID-19 pandemic has set off a tectonic shift in how B2B companies buy from and sell to each other. Transformative it is.

Design 226

Design Buyer Personas B2B Sales Interactive Marketing 226

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Top Rank Marketing

NOVEMBER 10, 2023

With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? .” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges?

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

Webbiquity

MARCH 15, 2022

Conversion rate optimization (CRO) is just important for B2B companies as B2C businesses. B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. Convincing them to take the next step (and ultimately, to buy from you) can be challenging, however.

Marketing & Strategy 255

Marketing & Strategy Top of Funnel B2B Landing Pages 255

Marketing Insider Group

JANUARY 5, 2023

The main goal for Marketing in B2B companies is to generate leads for sales teams and increasingly to deliver direct revenue. Someone who reads 10 blogs on your website is not a lead. Some marketers define anyone who fills out a form or attends an online or physical event as a lead. I spent the first 5 years of my career in sales.

Lead Ranking 275

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 275

Marketing Insider Group

JUNE 22, 2020

Content that hits across the customer life cycle creates more influence over buyer decisions. In this article, we look at some B2B content marketing data to point to the biggest trends. The final step requires aligning those journeys with content strategy decisions and ROI measurement. The State of B2B Content Marketing.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

Tony Zambito

MAY 19, 2021

Marketing and Sales Leaders Can Leverage Buyer Insights To Create Rewarding Digital Buying Experiences For Buyers. One significant outcome of the COVID-19 pandemic is the increasing desire on the part of buyers for digital buying experiences. What has become evident in the past 14-16 months is B2B buying has undergone radical change.

Differentiation 244

Differentiation Top of Funnel Buy Buyer Personas 244

Zoominfo

MARCH 6, 2021

When you get customer segmentation right, you not only show leads content that makes sense to them, but you get your audiences excited about buying from you. For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack. What Is Customer Segmentation?

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Zoominfo

JANUARY 8, 2021

But how do you find leads and prime them for buying? Your content marketing — think blog posts, email sequences, and whitepapers — nurtures the target lead, getting them interested in your product or service. When the prospect is ready to buy, your sales team carries them over the finish line to close the deal.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Tiecas

APRIL 23, 2024

Some of these challenges include: Limited pool of qualified prospects: The manufacturing niche often targets specialized buyers and decision-makers. Long sales cycles involving multiple stakeholders: The decision-making process typically involves engineers, executives, and procurement, making for longer sales cycles.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Webbiquity

NOVEMBER 28, 2023

Crafting an impeccable B2B sales journey isn’t straightforward. Offering a stellar B2B sales experience comes with its own share of challenges in 2023. As you delve deeper, you’ll uncover the challenges, the strategies, and the nuances that can transform your B2B interactions. What is B2B Sales Experience?

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. Target Audience? Investment?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

SalesIntel

APRIL 6, 2023

By using an ABM approach in your B2B sales strategy , you can ensure that you are targeting accounts that are more likely to convert, which will improve your sales team’s productivity and increase revenue. Challenge 2 – Are they ready to buy? Challenge 1 – Is the account qualified?

Ideal Customer Profiles 96

Ideal Customer Profiles Efficiency High Quality Lead Account Based Marketing 96

ClearVoice

JANUARY 26, 2024

They want to discover solutions and make purchase decisions without being marketed or advertised. One of our top blog posts on ClearVoice had the following performance over its first four years. Let’s start with the business brass tacks. Marketing is the tip of the spear for driving growth and new customer acquisition.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SalesIntel

JANUARY 30, 2024

Establishing direct communication with CEOs and other B2B decision-makers is crucial for forging meaningful connections and driving success. Leveraging advanced search operators and strategic keywords can help you unearth relevant information about CEOs and decision-makers.

Contacts 52

Contacts Press B2B Outreach 52

BOP Design

JANUARY 7, 2022

As I browse web design agency websites, it drives me crazy when I see the tab “Industries Served” and it lists Food & Beverage, Electronics, Retail, and B2B! I need to continuously remind people that B2B is not an industry —it comprises many different industries. can all be B2B. What Makes B2B Different.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

ClearVoice

DECEMBER 18, 2023

B2B companies have greatly succeeded in enhancing the effectiveness of their ABM campaigns through careful content planning, creation, and distribution. Overview of ABM and Common Challenges Account-based marketing, or ABM, is a marketing strategy that B2B companies use to attract a select group of high-value customers.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

SalesIntel

JULY 19, 2023

B2B data is a strategic asset, providing valuable insights into target markets, customer behavior, and industry trends. It allows organizations to identify and prioritize high-potential prospects, personalize their marketing efforts, and make data-driven decisions. Let’s dive deeper into the SalesIntel journey from ‘Why?’ to ‘Why Not!’

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Automation Services Bombora B2B 98

Top Rank Marketing

NOVEMBER 3, 2023

What Makes B2B Tech Buyers Distrust Brands? Social Media Today U.S. Ad Market Posts Third Consecutive Gain In September, Albeit Marginally September marked the third consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a scant 0.1 MediaPost What Skills Are Most Important for Strategists?

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Content4Demand

JULY 7, 2021

As B2B buying trends evolve, it’s important that your content keeps up. According to the recently released 2021 B2B Buyers Survey Report from Demand Gen Report, here are a few of the top trends: Buying committees continue to become more prevalent, and committees are growing larger. What are buyers searching for?

Account Based Marketing 121

Account Based Marketing Peer-to-peer B2B Content 121

Exo B2B

FEBRUARY 7, 2024

Did you know that 72% of marketing professionals use B2B personas to guide their marketing content? This statistic highlights the growing importance of understanding exactly who the decision-makers are in the B2B world. 2- What is their relative weight in the decision? 1 – What is their role?

B2B 52

B2B Buyer Personas Work Management Case Studies 52

Madison Logic

FEBRUARY 14, 2024

The desire for personalization among B2B buyers is growing louder. According to Gartner, 86% of B2B customers expect companies to be well-informed about their personal information during interactions. Moreover, the intricate nature of B2B buying decisions necessitates personalization.

Personalization 52

Personalization B2B Top of Funnel Multi-Channel 52

Adobe Experience Cloud Blog

SEPTEMBER 3, 2020

While I knew what kind of high-quality content I could expect from one of their events, I headed into the virtual conference with one pressing question: what exactly is an experience maker? Let’s look closer at what are Adobe’s big three components of what defines an Experience Maker, as told by Marissa Dacay, Sr.

B2B Thought Leadership 168

B2B Thought Leadership Thought Leadership Business Customer Satisfaction 168