Content Marketing Institute

OCTOBER 24, 2018

Today’s content distribution tactics call for experimenting with many emerging channels, so let’s look at the latest technology trends that you should embrace to diversify and empower your content marketing. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. Click To Tweet.

Distribution 91

Distribution Trends Budget Programs Tools 91

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. There’s a lot of value in building your brand’s thought leadership by thinking beyond your customer. But have you ever considered taking it a step further? . the better.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Marketing Insider Group

SEPTEMBER 11, 2015

Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content. The average Hollywood movie spends 50-60% of its production budget on distribution, and the ratio for creating and distributing your brand’s content should be similar. Even great content, however, needs a push.

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100

Hubspot

APRIL 6, 2021

Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. What tactics are our competitors using on Facebook? If you post something on Facebook but no one's around to see it, does it make an impact? Post often.

Facebook 94

Facebook Social Media Viral Marketing Custom Publishing 94

ClearVoice

JUNE 5, 2023

But Facebook still remains the undisputed number one. With almost 3 billion active users per month, Facebook is the most used social media platform around the world. Given its huge reach, no wonder marketers are increasingly using Facebook videos to tell their stories and connect with customers.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. Content Automation is a revolutionary technology that automates various aspects of the content creation process, from ideation to distribution.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Hubspot

MARCH 21, 2018

Whether you're running a personal blog as a hobby, or managing the official blog on your company's website, monetizing your work is entirely possible -- it just takes a good amount of time and effort. Below, we'll dive into each of these monetization ideas: How to Monetize a Blog: 5 Strategies.

Paid Content 99

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 99

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money. Source: [link]. Quick Takeaways.

Planning 361

Planning Top of Funnel Marketing & Strategy Paid Search Agency 361

Customer Experience Matrix

JULY 10, 2013

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. That''s theme number three.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

KoMarketing Associates

SEPTEMBER 27, 2018

Social media isn’t just essential for brand awareness and customer support; it can also be an extremely effective channel to support SEO strategies, including link building, content marketing, and more. This could include everything from industry-related blogs to third-party publications, trade associations, and industry affiliations.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

Marketing Insider Group

APRIL 12, 2021

The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third. You have the power to design it as you want and publish content that’s uniquely your own. It’s a channel that you own for nurturing and fostering customer relationships. You don’t own distribution channels or platforms.

Paid Content 357

Paid Content ROI Paid Search Agency Media 357

Liveintent

JUNE 11, 2019

LiveIntent’s SVP of Global Marketing, Kerel Cooper, recently joined Neil Hughes for his popular podcast The Tech Blog Writer. During their chat, the two discussed how publishers and brands can retake control of their customers by harnessing the power of email, as well as what it takes to be a people-based marketing technology company.

Advertisements 70

Advertisements Advertising Opt-out Opt-in 70

Marketing Insider Group

JULY 28, 2020

It was published in response to pushback from an earlier report on the assertion that marketing is becoming less important. HBR published an analysis indicating that advertising dropped from 1% of total expenditures in 1975 to 0.8% They understand that consistently publishing relevant, interesting content attracts and converts buyers.

CMO 306

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 306

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. In my opinion, the insights that support the cost per acquisition of a Facebook Like seems to be a bit less of a stretch.

Facebook 159

Facebook Lead Scoring Lead Ranking Paid Search Agency 159

Contently

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.”

Ethics 189

Ethics Social Media Trends Copyright 189

Liveintent

FEBRUARY 28, 2023

Facebook, Google, and Amazon have been gobbling up programmatic budgets for years now — accounting for an estimated 65% of all U.S. Still, this infamous triopoly is losing its grip as Facebook and Google have recently reported dramatic decreases in ad revenue. Leverage deal IDs for customized buys. digital ad spend in 2022.

Paid Search Agency 62

Paid Search Agency Ads Privacy Protection Ad Building 62

Contently

SEPTEMBER 10, 2020

To start, he comes from an ad operations and customer success background. Disclosure: LiveIntent is a Contently customer.). In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action.

Work Management 177

Work Management Marketing Management Brand Identity Branding 177

ClearVoice

OCTOBER 14, 2022

However, there’s much more to content marketing than publishing loads of content pieces for your business. From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for. Content continues to reign supreme year after year.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Hubspot

APRIL 28, 2017

Just like last month, Facebook and Instagram continued to compete with Snap Inc. 1) Facebook announced new AR, VR, and AI initiatives at F8 2017. Source: Facebook. With almost no mention of Facebook Instant Articles, publishers, or Pages, it's clear that Facebook is doubling down on high-tech visual content.

Social Media 78

Social Media Facebook Paid Search Agency Marketing AI 78

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Its goal is to get the potential customers excited about buying your product. They give potential customers a glimpse of what’s about to come and keep them waiting excitedly till the launch date.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

The Marketing Blender

MARCH 15, 2021

Content marketing with a customer-centric focus. Your customers actually want to hear from you. We highly recommend a CRM and automation platform that will help you build segmented workflows that will help you nurture new leads into customers. Here are some tips to help you get a clear picture of your ideal customers.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Only B2B

JANUARY 12, 2022

Publishing information on other websites enhances your credibility persona. It puts you at the forefront of customers’ minds in case they ever need your product or solution. Some may choose to publish the entire piece, while others may choose to publish only a portion of it or a modified version of it.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 118

Contently

MARCH 30, 2020

Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office. Say you spend $500 on paid search ads today.

Paid Content 218

Paid Content Paid Search Agency Content Marketing Planning 218

PureB2B

JUNE 7, 2016

These days, customers and businesses generally see corporate blogs as credible sources of industry information. Having your blog posts distributed through various online channels can have a big impact on the way the community sees your company, affecting brand credibility and trust. How Does Content Syndication Work?

Traffic 62

Traffic Top of Funnel Curation Content 62

Parse.ly

OCTOBER 7, 2020

When we refer to content we’re talking about blog posts, news articles, whitepapers, ebooks, videos, podcasts, and any other form of communication that you post to your website and distribute around the web. It’s how forward-thinking companies are providing real value to their customers and building loyalty and brand authority.

CMS Development 116

CMS Development Advertising Agencies Privacy Content 116

Content Marketing Institute

JANUARY 25, 2019

I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 3 New Content Distribution Tech Trends to Embrace Now [Tools].

Paid Content 106

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 106

Liveintent

MARCH 5, 2020

Publishers are going through an identity crisis. It’s like the world is screaming: “Think like anything but publishers, please, we beg you! It’s like the world is screaming: “Think like anything but publishers, please, we beg you!” ” Why? Reason: Find new ways to tell stories.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Emarketing Custom Publishing 116

Sprout Social

JULY 19, 2023

Why social video conversion rate matters Social media conversion rates help demonstrate the return of investment (ROI) of social media by connecting your team’s efforts to larger business initiatives like purchases, product launches, partnerships and customer acquisition. Use the power of storytelling to convert consumers into customers.

Conversion Rate 88

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 88

Scoop.it

JULY 13, 2023

In a survey conducted in 2022, Thought Leadership was an effective tool used by organizations to provide value to customers during tough times. In this article, we’ll explain how you can achieve this and stand out using it while connecting with more customers. What is Thought Leadership?

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

ClearVoice

AUGUST 1, 2022

Perhaps the worst thing a business or organization can do is develop a social media presence and then ignore all the followers and customers who want to engage with you. Your customers want to converse with you. Here are nine recommendations to follow to help you improve your social media and customer relations goals.

Social Media 52

Social Media Ideal Customer Profiles Media Ad Building 52

Contently

SEPTEMBER 25, 2018

The centerpiece of the revamped search will be Google Discover , which offers users a customized content feed regardless of whether they type in a search query. This version of Google starts to look a lot like parts of Facebook, Reddit, Twitter, and Pinterest. Google is morphing search into a Facebook-esque newsfeed.

Paid Search Agency 167

Paid Search Agency Content Social Media Custom Publishing 167

Scoop.it

DECEMBER 28, 2023

Cater to Your Entire Spectrum of Buyer Personas When investing in ecommerce content production, one of the main things you must understand is that every post you publish must answer your readers’ questions. And that’s crucial, considering that brand trust lifts conversion rates by 59% and customer loyalty by 67%.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

ClickZ

OCTOBER 28, 2020

30-second summary: Trint, an AI-powered transcription technology platform, published a whitepaper explaining how to repurpose video and audio into multiple types of content. Editing and distributing a Trint transcript is easy and reduces the risk of error that comes with juggling multiple versions of a manually typed transcript.

Content 143

Content Video Marketing Automation Touchpoints 143

DivvyHQ

MARCH 9, 2017

Like most digital mediums, before blogging was deemed an essential content marketing tactic, it was primarily a hobby. In those days, individuals flocked to standalone blog platforms to chronicle their lives or share their tastes in books, music, and films. Benefits to Blogging on Third-Party Platforms.

Marketing Automation Services 41

Marketing Automation Services CMS Development Kentico Advertising Mediums 41

PureB2B

JUNE 7, 2016

These days, customers and businesses generally see corporate blogs as a credible source of industry information. Having your blog posts distributed through various online channels can have a big impact on the way the community sees your company, affecting brand credibility and trust. How Does Content Syndication Work?

Traffic 48

Traffic Content Custom Publishing Aggregators 48

ConvertKit

MAY 14, 2021

There are plenty of options for selling an ebook, including Amazon Kindle Publishing, Gumroad, and NOOK Press. Before we get into the nitty-gritty of making your ebook success story come to life, we need to consider the distribution elephant in the room. You create a deeper relationship with customers.

Marketing Websites 101

Marketing Websites eCommerce Top of Funnel Landing Pages 101