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Seven Content Types to Focus on in Your 2023 Marketing Strategy

Webbiquity

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success.

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Which Is Best For Website Copy: First or Third Person?

Anyword

Marketers and copywriters need to constantly find new and creative ways to beef up their website copy. The smallest change can make all the difference in the copy’s effectiveness, and one thing to consider is the point-of-view in which you’re writing. What Makes Great Web Copy? Passive language encourages passivity.

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AI-Generated Content: A Guide to the New Era of Content Marketing

Animalz blog

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? What are the risks and benefits? In a post-ChatGPT world, how will content creation change? Why do you want to experiment with AI in the first place?

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Blog Headline Swipe File: Steal These 5 Formulas for Writing Attention-Grabbing Titles

nDash

Mastering the art of blog headline copywriting can make all the difference between growing your traffic and no one reading your content. Your blog post titles are your first (often only) opportunity to capture your audience’s attention. Blog headlines don’t exist in a vacuum.

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How Much Money Can Freelancers Save You?

ClearVoice

But what are the benefits of hiring a freelancer over a full-time, in-house content creator? Freelancers save you money as compared to in-house staff. They’re more flexible, affordable, and convenient—especially if you require top-tier talent that would otherwise take years (and thousands of dollars) of internal training.

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Content Writing vs. Copywriting: What Kind of Freelancer Do You Need?

nDash

You know there are specialists for just about every topic you can think of. But marketers often overlook one crucial qualifier when they decide to hire freelance writers —the need for content writing vs. copywriting. What’s the big deal, right? Content writers and copywriters are both wordsmiths.

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10 Steps for Creating Remarkable Website Content

Circle Studio

Content is the magnet of your website and arguably the most important tool in helping achieve your firm’s marketing goals. Whether you’re looking to do a complete website redesign or just want to make improvements to your current site, it’s crucial to have a solid content strategy in place.