Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. Did you get that? No brand should cut corners on quality.

Planning 301

Planning Conversion Top of Funnel Custom Publishing 301

nDash

JANUARY 13, 2022

There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming. For example, in the content and experience category, you’ll find subcategories filled with various tools, including the following examples: Content Marketing: Buzzsumo, Oracle, and nDash.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Binary Demand

MAY 27, 2024

This blog post will delve into the importance of lead nurturing and the best B2B lead nurturing examples to enhance your lead nurturing efforts. In this context, presenting lead nurturing case studies can offer valuable insights for companies aiming to enhance their customer engagement.

Lead Nurturing 52

Lead Nurturing Ideal Customer Profiles Marketing Qualified Leads Lead Ranking 52

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. In addition to thought leadership articles and whitepapers, your B2B content marketing program should include case studies and success stories. Tools like Midjourney can help in creative visual assets to accompany articles.

Marketing AI 122

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 122

Webbiquity

NOVEMBER 28, 2023

By not tapping into the specialized Facebook B2B targeting tools , businesses might be missing out on reaching these professionals in a personalized manner. The marketing team may generate leads with an enticing webinar, but if their sales reps aren’t briefed properly, they might approach prospects without context.

B2B Sales 188

B2B Sales Webinar Metrics B2B Peer-to-peer 188

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Venture capital firm First Round Capital launched its blog, First Round Review , with the aim of sharing their extensive pool of knowledge and experience with technology entrepreneurs. First Round Review.

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Thought Leadership Enterprise Management Work Management Marketing Management 300

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Hubspot

MARCH 28, 2019

Now, there are many ways to build an email list - tactics and tools beyond simple sidebar lead magnets and popup forms. This article will cover 7 ways to capture email leads, and we’ll also outline 7 lead capture tools to help you do it. Match the intent of a blog post with the correct offer. Ask, “what’s in it for me?”.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Marketing Qualified Leads 101

Heinz Marketing

OCTOBER 19, 2023

Companies need to pinch pennies, reduce costs, and in many unfortunate cases, reduce their workforce, too. Always a big culprit in extra spending here are tools and licenses. Are there tools with duplicate functionality that can be consolidated or downgraded? Some tools offer a discount for a longer commitment, as well.

Enterprise Management 112

Enterprise Management Marketing Budget Budget Programs Work Management 112

FunnelEnvy

DECEMBER 26, 2023

There is so much data to track in digital marketing, especially now with the release of a new AI tool almost weekly. If budgets are tight, a synergistic combination of organic and smart blogging is an excellent place to start. Webinars can nudge prospects into decision mode, too. Where to start?

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

sagefrog

NOVEMBER 14, 2023

From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field. Extend the value of these longer-form assets with structured email campaigns, recap blogs, and well-designed social media posts.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Inbox Insight

OCTOBER 19, 2023

Key components of a demand generation strategy A successful demand generation strategy contains several key components, and it’s important to leverage the right demand generation tools for effective marketing campaigns. Produce informative and useful free content : This includes blogs , webinars , podcasts, videos, eBooks, and more.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Trade Press Services

MARCH 4, 2024

When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices. Organizational news can be shared through press releases, news outlets, case studies, and social media.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Branded search problems — “Sales Hacker Webinar”. I would not be writing this case study today without him! 2017 - Sept.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Contently

MAY 26, 2020

But they do come back and read something a few days later, then sign up for our newsletter or attend a webinar. A lot of marketers call anyone who downloads their e-book or attends a webinar a “lead,” but I find that misleading—particularly to your sales team. Google Analytics conversion goals are a great tool to do this.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

Martech

SEPTEMBER 11, 2023

During an online brainstorming session, I stumbled upon a plugin for the text-to-image creation tool, Midjourney, that would allow me to update any of the portraits created on the platform (and even ones not created on the platform) with the facial features of someone I knew. That has all changed, almost overnight. What is genAI exactly?

Marketing AI 121

Marketing AI Generation Work Management Marketing Management 121

Hubspot

JUNE 9, 2020

According to a study by Research & Markets , the online education sector is set to grow from $187.877 billion in 2019 to $319.167 billion by 2025. In this guide, I’m going to show you how to utilize one of the most effective sales channels and webinars to sell online courses. There’s a lot to like about the webinar.

Course 56

Course Webinar Metrics Top of Funnel Advertising Funnels 56

Scoop.it

OCTOBER 27, 2022

Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. For instance, if you’re a career coach, you might write blog posts about how to write a compelling resume or how to land your first engineering job. But here’s the deal with content creation.

Curation 87

Curation Work Management Marketing Management Service 87

Martech

DECEMBER 4, 2023

Many media platforms provide brand lift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. Dig deeper: 15 cutting-edge tools every B2B marketer should know 2. It’s unlikely you’ll win a customers if you’re not known to the buyers before they’re in the market.

B2B Marketing 101

B2B Marketing Trends B2B Planning 101

Tiecas

MAY 17, 2024

Is your website a static brochure or a dynamic tool that educates, engages, and drives action? How to Validate Your Value Proposition Data: If you have case studies or customer testimonials that demonstrate quantifiable results, use those as evidence. Webinars are great for explaining complex concepts to a captive audience.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Optinmonster

MAY 15, 2024

Case Study: How Cosmetic Packaging Now Grew Their Email List by 754% with 2-Step Optins. But if you are generating leads, you’ll also need a tool to manage all the lead data. That means you would either need CRM software or an email marketing tool. OptinMonster integrates with 30+ email marketing tools.

Conversion 63

Conversion Opt-out Marketing Automation Services Opt-in 63

Tiecas

FEBRUARY 5, 2024

Industrial marketing helps us showcase our unique selling points through targeted messaging, case studies, and customer testimonials. By delivering informative content such as whitepapers, case studies, and webinars, we can educate potential customers, build trust, and guide them through the sales funnel more effectively.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

MKT1

JULY 19, 2022

If the main goal of your content strategy is “producing 10 blog posts” you’re doing it wrong. Good content marketing isn’t just writing blog post after blog post and creating boring formulaic case studies. You need to expand your definition of content.

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

Sharpspring

JANUARY 26, 2021

Inbound marketing examples that you might have encountered include blogs, whitepapers, how-to articles, email newsletters, video series, and even podcasts. Blogging and Inbound Marketing. Of course, it makes sense to start with the cornerstone of all content marketing and the most common of inbound marketing examples – the blog.

Inbound Marketing 98

Inbound Marketing Examples Planning Advertising Agencies 98

Oktopost

MARCH 4, 2024

Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank. This can be achieved through activities such as monthly newsletters, use case-specific tutorials, or exclusive content. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Heinz Marketing

MAY 22, 2023

In this blog post, we will delve into the differences between the two, explore the unique benefits of utilizing videos in B2B marketing, and provide practical insights into integrating video marketing into a comprehensive content strategy. B2B videos can be used as a nurturing tool throughout the buyer’s journey.

B2B Marketing 107

B2B Marketing Video Marketing B2B Thought Leadership B2B 107

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. Content as a Tool for Personalization Personalized content pieces are the bread and butter of digital ABM. You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Scoop.it

JANUARY 26, 2023

Invite prospects to a webinar High-quality educational content has a place at every stage of the funnel, but rarely do business leaders use it at the bottom of the funnel. Everyone who attends the webinar needs to get something tangible out of it— not just more information.

Top of Funnel 88

Top of Funnel Conversion Case Study Case Studies 88

SnapApp

OCTOBER 31, 2017

To learn more about what the survey actually found, check out this blog post.). . Another key decision: we opted to ungate all of our content related to the research (we’ve actually ungated all of our content at SnapApp, but that’s a story for another blog post!). . Interactive white paper. And we got an earful.

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic.

Webinar Metrics 104

Webinar Metrics Tips Marketing Automation Services Thought Leadership 104

Martech

FEBRUARY 23, 2024

Use case tagging. Identifying content by the use case it addresses allows for alignment with the audience’s specific challenges or goals, making content more actionable and relevant. These tools adjust content and messaging based on segment, supporting relevance and engagement. Content type tagging.

Digital Asset Management 90

Digital Asset Management Personalization Enterprise Management Tagging 90

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. Tools like Mailchimp and Drip offers good templates in welcoming new subscribers. Engaging prospects through email marketing is essential.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Valasys

DECEMBER 18, 2019

B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights. Content Marketing Institute : Next-up on the list of the best digital marketing blogs is the Content Marketing Institute.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. They may be checking out blog posts, white papers, and webinars.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57