Marketing Insider Group

APRIL 11, 2023

Connecting with your customers digitally means building trust and establishing a loyal relationship. According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Content Creation. Cost Efficiency.

Marketing Automation Services 311

Marketing Automation Services Marketing Budget Paid Search Agency Service 311

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Quick Takeaways: To give your audience a customized experience, give your content a human face. Use customer personas to tailor your content to every segment in your audience.

Brand Identity 350

Brand Identity Branding Advertising Agencies Content 350

Marketing Insider Group

FEBRUARY 3, 2021

And that is derived from the value our content brings to a brand’s prospects and current customers. Key Takeaways: Content agencies like ours start with an assessment and a content plan to reach, engage and convert more customers. Writing content that converts into leads and paying customers is a tough skill to master.

Marketing Agencies 2 266

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 266

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Webbiquity

JANUARY 19, 2023

This blog post explores 10 key differences between B2B and B2C marketing, providing valuable insight into how each approach works and how marketers can leverage them to optimize their brand message. Decision Making The decision-making process for B2B and B2C marketing differs greatly, primarily due to the type of customer each is targeting.

Work Management 218

Work Management Marketing Management B2B Marketing B2B 218

Marketing Insider Group

JANUARY 27, 2020

Keep the focus on your customers and their needs, not your company. January: Learn the Secret of a Powerful Content Strategy: Focus on the Customer. It only takes a little time, some imagination, and the secret sauce: customer-centric content that solves frustrating problems your target customers face. worry monsters?

Startups 326

Startups Marketing & Strategy Marketing Strategy Content Marketing 326

Optinmonster

FEBRUARY 15, 2024

For years, OptinMonster customers like you have begged me to build a lead magnet creator that would simplify that entire process. With dozens of beautifully designed templates you can get started, then customize as much or as little as you want. It’s a truly overwhelming process for most small businesses.

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. As mentioned earlier, B2B customers make buying decisions in teams.

Marketing AI 124

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 124

Marketing Insider Group

MARCH 9, 2020

For instance, if you spend a certain amount on your corporate blog, break down the monthly expenses you incur in publishing, as Entrepreneur ’s Thomas Smale advises. White paper or e-book downloads. For example, for many of our larger clients, we handle the basic SEO-driven articles they publish once or twice and week.

Marketing Budget Creation 263

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 263

Tiecas

JUNE 4, 2024

This blog post will explore how AI can empower manufacturers to develop targeted content that resonates with potential customers throughout their buying journey. A lack of strategy can lead to gaps in your content offerings, leaving potential customers without the information they need to move forward.

CMS Development 52

CMS Development Top of Funnel Work Management Marketing Management 52

ClearVoice

MAY 6, 2024

Collecting customer insights is the best way to understand what’s relevant to your audience. This post helps you navigate how to leverage customer insights to craft effective personalized content. Leveraging Customer Feedback for Content Creation Direct customer feedback provides invaluable information for content creation.

Personalization 52

Personalization Ideal Customer Profiles Paid Search Agency Marketing Automation Services 52

Zoominfo

FEBRUARY 5, 2021

Let’s start with that dream customer. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). The B2B sales funnel depicts how prospective customers move through the buying process in stages. Middle: Here, the prospect downloads a white paper or signs up for a webinar.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

ClearVoice

OCTOBER 26, 2022

You can do this with: Blog posts: Your blog is a gold mine for valuable information. When using a blog for demand generation, however, it’s important to stay consistent once you begin posting. Determine the publishing cadence that makes sense for you and stick to it. What challenges are they looking to solve?

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

Ambal's Amusings

SEPTEMBER 10, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"?

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

NOVEMBER 12, 2009

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? Blog CindyKing Twitter CindyKing. So this case study is also an inspiration.

Case Studies 100

Case Studies Case Study Studies Work Management 100

SmartBug Media

APRIL 24, 2023

Once you have solid semi-fictional representations of your customers , you can address their pain points directly and help them understand how your solution directly solves their problems. Sometimes you are lucky and a customer will only need to visit one or two pages on your IT services before reaching out to sales.

Content Marketing 98

Content Marketing Planning Word of Mouth Content 98

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. This blog article will explore three B2B content marketing strategies your business must prioritize for business success. Remember blogging—an oldie but a goodie! Of course, you don’t want to throw together any old content and call it a blog.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Contently

MARCH 22, 2022

Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. At that point, hopefully , you convert your readers to your customers. For example, let’s say you want to create a blog post about vegan diet snacks. And you make your article longer.

Top of Funnel 216

Top of Funnel SEO Brand Identity Branding 216

Trade Press Services

MARCH 4, 2024

Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase. Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. Companies can also leverage it to keep current customers informed and feeling valued.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

Valasys

DECEMBER 18, 2019

According to Forbes Customer Experience Management (CXM) is amongst the potent most important investment areas for the marketers to thrive amidst the cutting-edge competition in the B2B world & establish their omnichannel reputation. This blog helps you with every how-to advice about content marketing.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Webbiquity

AUGUST 22, 2017

It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Publishing a series of blog posts around interviews of industry experts and influencers.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Tiecas

MAY 17, 2024

They have invaluable insights into customer needs and objections. It’s a digital experience that converts visitors into leads and customers. Crafting a Value Proposition that Resonates A compelling value proposition is clear, concise, and customer-centric. This is crucial for long-term customer relationships.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Stevens & Tate

FEBRUARY 9, 2023

You’ve done so by publishing a variety of different types of content addressing the awareness and consideration stages. Types of content you’ll want to offer during this stage include downloadable white papers, case studies , use cases, which show off the benefits of your products or services.

Vendors 109

Vendors Lead Ranking Case Studies Custom Publishing 109

Contently

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs.

Paper 179

Paper Case Studies Case Study Work Management 179

Hinge Marketing

JUNE 14, 2021

In this context, premium content is widely offered to a target audience, often through advertising, social media, or blog posts. Within the executive summary, the full research study can be offered for sale as a premium content product. White Papers/Executive Guides . Figure 1: Example of Research Report Cover.

Paid Content 146

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 146

Zoominfo

FEBRUARY 5, 2021

Let’s start with that dream customer. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) The B2B sales funnel depicts how prospective customers move through the buying process in stages. Middle: Here, the prospect downloads a white paper or signs up for a webinar.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Schubert B2B

AUGUST 20, 2018

If you’re like many hard-working B2B content marketers, you understand the importance of blogging. But you may not be sure how to convert your blog traffic into leads. Every blogger needs a sustainable marketing strategy for turning blog visitors into valuable business leads and, in the long run, customers. Checklists.

Lead Ranking 87

Lead Ranking Lead Scoring Generation Leads 87

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?" Jonathan Kantor.

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Circle Studio

AUGUST 23, 2018

Here are a few examples of quality content worth considering: Blog articles. Blogging is a cornerstone of content marketing and one of the best ways to create the kind of educational, long-form content that users (and search engines) are looking for. One thing worth noting: don’t get concerned with the “blog” vernacular.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

nDash

OCTOBER 26, 2020

Type of content: Blogs. Case study. Type of content: Blog posts. Forbes Coaches Council official member, Forbes and Entrepreneur contributor on HR Transformation, Change Management, Customer Experience, Millennials, tech startups, PR/Media/Strategic Partnerships. Case study. Type of content: Blogs.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Webbiquity

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. The core of social media marketing efforts should be the corporate blog. Promote white papers / eBooks / reports for lead generation.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

ClearVoice

DECEMBER 21, 2021

Start the process of converting search engine queries into loyal customers. Retain current customers by providing information that demonstrates your brand’s value and the benefits of your products/services. While marketers once thought quantity over quality was important, this is no longer the case.

Brand Identity 119

Brand Identity Branding Lead Scoring Lead Ranking 119

ClearVoice

NOVEMBER 25, 2022

Analyzing customer purchase history. Customers care about the causes they support more than ever—so much so that it affects their purchase decisions. A typical use case is in promotional content, like white papers , industry reports, and eBooks, that require users to provide basic contact information.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

SmartBug Media

APRIL 24, 2023

Once you have solid semi-fictional representations of your customers , you can address their pain points directly and help them understand how your solution directly solves their problems. Sometimes you are lucky and a customer will only need to visit one or two pages on your IT services before reaching out to sales.

Content Marketing 52

Content Marketing Planning Word of Mouth Content 52

Sword and the Script | B2B

FEBRUARY 16, 2021

The study polled 33,000 respondents in 28 countries. According to the Edelman study, 75% of respondents globally trust their employer. Don’t mash case studies, white papers, webinars, press releases and blog posts together. Keep your blog, a newsletter, or an articles-site – separate and sacred.

Ethics 95

Ethics Customer Surveys B2B Thought Leadership Media 95

Trade Press Services

SEPTEMBER 25, 2023

Salespeople and marketers understand the best improvement comes from a deep understanding of their customers. Most importantly, adopt a customer-centric approach that demonstrates genuine interest in the buyer’s success by considering their challenges, needs and preferences.

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52