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13 Ways to Make the Most of PPC on a Small Business Budget

Valasys

Small businesses may boost their internet visibility with pay-per-click (PPC) advertising. PPC in advertising is ideal for small businesses looking to maximize their advertising spend. However, you will need to learn its ins and outs to keep costs down while using the PPC model. What’s PPC Advertising?

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3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script | B2B

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. If you are looking for ideas, I have many years’ worth of useful ideas organized under the content marketing tag on this blog. 2) Blogging benchmarks. 2-4 posts per month.

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You Educated Your Audience with B2B Content: What’s Next?

KoMarketing Associates

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). Repurpose and Bundle Existing Content. Sales data – what questions and issues are the sales team addressing?

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Long- and Short-Term Plays CMOs to Showcase Marketing Attribution

SmartBug Media

The business ramps up its video marketing strategy a bit and continues its blogging strategy because these pages also tend to receive significant clicks. Check out our Marketing Attribution Bundle for everything you need to showcase the ROI of your team’s hard work with data-backed, marketing-sourced revenue.

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How to Build a Digital Marketing Team for Your Business

BenchmarkONE

Another option is to bundle communication tools with the best phone systems for small business , including the features you need for your business, like a CRM integration, video conferencing, voiceover IP, or an integration with your workforce management solution. John Allen – Director, SEO, 8×8.

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The MozCon Virtual 2020 Final Agenda

Moz

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

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6 Steps to Win More Retainer-Based Business

Convince & Convert

If your agency offers digital marketing services like SEO, social media, email marketing, PPC, chances are you’re in high demand. There is obvious synergy between activities such as SEO, PPC, content development, and social media. One example would be to offer service bundles versus discrete services.