Tomorrow People

MARCH 8, 2018

What’s this content marketing strategy thing all about? It can be anything from the conversation you have with a friend, to important news you receive by email, to a blog post that helps you decide where to go on holiday. Social media networks are booming and blogs are part of the everyday online landscape. Making the leap.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

Webbiquity

NOVEMBER 3, 2020

According to stats from Zapier’s Q3 2020 Automation Confidence Survey , 30% of employees say automation software saves their company money, and 44% say it saves time. Automation can also help reduce the risk of error if you still rely on manual data entry to create documents like budgets or spending logs.

Marketing Budget 241

Marketing Budget Marketing AI Work Management Budget Programs 241

SnapApp

JANUARY 29, 2015

Here’s what you missed in great reads for modern marketers this week: Marketo Blog: Flaunt Your Humanity. Jim Stengel, former CMO of Procter & Gamble, gave one of a series of interviews of marketing thought leaders by the Economist Intelligence Unit (sponsored by Marketo) and shared some very interesting insights.

Cost per Lead 48

Cost per Lead Allocation Eloqua Marketo 48

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Tomorrow People

NOVEMBER 9, 2018

Content marketing is a growing sector, but are increased budgets leading to better outcomes? This blog summarizes some recent research from the Content Marketing Institute. But help is at hand, because the CMI (Content Marketing Institute) has just completed its annual B2B Content Marketing Report.

Paid Content 136

Paid Content Advertising Agencies Spending Paid Search Agency 136

Hubspot

MAY 20, 2013

I love reading great writing, which is what we aim to deliver consistently on this blog. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

The Lead Agency

APRIL 14, 2024

Take transcript snippets and write blogs around the topic. Use listener data to inform your content Track your listener stats and learn what is engaging your audience. If they loved an episode about a particular topic, this is the episode that could be turned into a blog post. What’s a catchy blog title for XYZ?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

sagefrog

NOVEMBER 14, 2023

Extend the value of these longer-form assets with structured email campaigns, recap blogs, and well-designed social media posts. Blogs: Regular blog posts on timely subjects can drive organic traffic and engage your audience in ongoing conversations on trends, tips, and more. Learn more in section 6!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Hubspot

FEBRUARY 5, 2016

For this report, we surveyed 4,000 marketers and salespeople around the globe to learn about their top marketing tactics, what they find most challenging, how -- and whether -- they track the ROI of their marketing activities, how long it takes them to write blog posts, etc. 36 Marketing Stats From Across the Globe.

Stats 28

Stats Advertising Agencies Paid Search Agency Trends 28

KoMarketing Associates

SEPTEMBER 12, 2017

“While budget is a factor in adopting updated event automation technologies, studies show that many companies are actually increasing their spend on events. based senior marketers plan to increase their marketing spend on events in 2017, with more than half reporting that they plan to participate in 50 or more events per year.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

KoMarketing Associates

OCTOBER 20, 2013

On Stats, Marketing Benchmarks, and Measurement for B2B Marketing. Study: 93% of B2B companies use content marketing. 49% have no content marketing strategy. The average marketer spends $56,000/year to maintain their database @Peter_Gracey #mpb2b. Events Search Engine Marketing Blog'

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

PureB2B

JUNE 14, 2021

Most brands dedicate approximately 43 percent of their marketing budget to content, but only 23 percent of CFOs think the brand's message is correctly curated for their audience and produced timely. Such stats only go to prove that justifying a marketing budget to the CFO is hard. However, it is not impossible.

Budget Programs 62

Budget Programs Paid Search Agency Optimization Advertising Agencies 62

Seismic

MARCH 8, 2019

A plan can also be used in forecasting, scheduling blog posts and content, and organizing. Together, the plan and objectives will help you to make informed decisions about which marketing activities to execute and when. Look at Google Trends , social media trending topics, and popular blogs to see what conversations are being had.

Planning 98

Planning Effectiveness Lead Scoring Lead Ranking 98

Inbox Insight

JUNE 7, 2020

That’s why measuring campaigns is so important for the B2B marketing strategy. Additionally, ROI stats are vital to getting board-level buy-in. 11% of respondents said they struggled with getting approval on inbound marketing ideas, and 9% said they couldn’t secure enough budget.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

Optinmonster

FEBRUARY 23, 2022

Send notifications about new blog posts, sales, new products, remind customers about abandoned carts, and more. So, you can have them share your social media pages, sign up for your newsletter, refer friends, leave blog comments, and more. Plus, AffiliateWP comes with a simplistic yet reliable dashboard that tracks stats in real-time.

Planning 76

Planning Best Practices Work Management Marketing Management 76

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013. Source : Buzz Marketing.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

JULY 24, 2013

For example, you could ask users for their annual marketing spend and their desired budget. Additionally, you can access URLs specific to each channel that will ensure the appropriate stat is tracked in our Analytics and is supported on mobile. The resulting output can be either an exact value or a range value.

Lead Gen 48

Lead Gen Paid Search Agency Youtube Stats 48

Content4Demand

FEBRUARY 7, 2019

You’ll find lots of tips, stats and best practices along the way. B2B Budgets Expand. 40% of B2B Brands Set to Increase Marketing Budgets in 2019. Increased marketing spending this year points to its growing priority in the business budget.

Marketing Budget 50

Marketing Budget Content Marketing Budget Creation Advertising Agencies 50

Adobe Experience Cloud Blog

APRIL 3, 2015

Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. In my previous post, I discussed why website engagement is the new marketing “must-have”.

Allocation 48

Allocation Marketing Websites SMB B2B Thought Leadership 48

Webbiquity

FEBRUARY 2, 2011

Content Marketing Strategy and Tactics. 10 Tips For Content Marketing Success by TopRank Online Marketing Blog. Jeff Bullas shares several interesting content marketing stats from recent research, such as: content now accounts for 33% of marketing budgets on average, up from 11% just a couple of years ago.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

JULY 21, 2015

Find more insights and guidance in this collection of email and mobile marketing facts and statistics. 8 Email Marketing Stats and Facts. 58% of CMOs say email marketing is effective. On average, email accounts for 18% of digital marketing spending. V3B Blog ). 1: Welcome to Marketing Stats Summer!

Stats 100

Stats Mobile Marketing Allocation Email Marketing 100

KoMarketing Associates

NOVEMBER 10, 2021

These stats highlight opportunities B2B brands should pay attention to. Here are a few stats to help you decide which platforms to focus on. It’s no secret that LinkedIn is one of the most socially powerful platforms for B2B marketers. In general, however, social media marketing spending is on the rise.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

As such, marketers need to look into applications that can support multi-channel relationships with customers. You need to measure marketing spend by revenue impact: Marketers need to have a seat at the revenue table. Rand exclaims that he loves inbound marketing for three reasons: 1.

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

Webbiquity

JULY 14, 2015

There’s much more in this collection of two and half dozen sensational social media marketing and social PR facts and statistics. 16 Social Media Marketing Stats. On average, social media accounts for 11% of digital marketing spending. Image credit: B2B PR Sense Blog. B2B PR Sense Blog ).

Stats 80

Stats PR Social Media Social Marketing 80

Hubspot

JULY 13, 2020

Also, if you link a blog post or page to a site with no or poor search authority, your ranking might go down because you aren't linking to sources that search algorithms deem as credible. These are just a few of the nuances that make link building difficult and time-consuming for many marketers. Search Engine Land ). Image Source.

Link Building 101

Link Building Stats SEO Ad Building 101

Adobe Experience Cloud Blog

AUGUST 5, 2011

Marketing Operations delivers budget management discipline. Marketing is a top organizational spender. A big budget without operations to monitor effectiveness is fiscally negligent. Marketing strategy = Enterprise strategy. It takes a genius to manage this information explosion. Quality quant-ing.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

Online Marketing Institute

DECEMBER 6, 2011

Content Marketing Stats. B2B Content Marketing Assessment. Get Blog Alerts to Email. Blog Guidelines. Blog Comment Policy. Blog Archives. But, there are a number of tactics that are seeing an increased adoption rate: Blogs (27% increase). Marketers are using social media more frequently.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. B2B Marketing ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

APRIL 7, 2011

This year's report surveyed more than 3,300 marketers. 10 Key Social Media Marketing Stats. 90% of Marketers indicated that social media is important for their business. Only one-third of social media marketers want to know how to monitor and measure the return of investment of social media.

Social Media 28

Social Media Social Marketing Paid Search Agency Media 28

Webbiquity

JANUARY 17, 2011

Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Social Media Facts and Stats. Social media networks and blogs consume nearly 25% of people’s time online. And much more. 40 percent of U.S.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

ClearVoice

APRIL 10, 2023

Looking down the barrel of a business-to-business (B2B) content marketing plan can be stressful. At a glance, there are no million click searches, no natural content funnel, and no magic conversion formula (“thanks for reading the blog, please sign a six figure contract” doesn’t exactly work.)

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Hubspot

MARCH 3, 2015

I mean, there are a lot of them, but when marketers spend the time aligning the topic, content, and style of their infographics with the needs and preferences of their target audiences, they''re still finding success. If you find yourself writing 100+ words for each date on your timeline, a blog post may be the better content format.

Template 28

Template Budget Programs Banners Display 28

Hubspot

AUGUST 27, 2012

Now, it's time to tap into the other dreams marketers are having. Like true HubSpotters, we turn to the data to let us know what marketers are yearning for. And the statistics in this blog post are screaming it in our faces, telling us exactly where the future of our industry lies. Source: Gartner ) Tweet This Stat!

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Adobe Experience Cloud Blog

JUNE 24, 2013

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog. It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. Modern Marketing' What Hasn’t Changed. One Final Change.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

ClearVoice

MARCH 13, 2019

We have collected some of the best marketing studies from the past few weeks into one location, so you can have direct and easy access to the information you need to know. Longer blog posts generate more social media shares. Digital ad spend is predicted to grow nearly 20 percent in 2019 — all the way to $129.3

Studies 111

Studies Content Marketing Emarketing Mobile Advertising 111

Adobe Experience Cloud Blog

OCTOBER 1, 2014

Author: Maggie Jones Every year, marketers spend billions of dollars attracting new business – on average, marketers spend 56% of their marketing budgets on acquisition. The truth is that marketing to current customers gets you a higher return on investment. Looking for Higher Marketing ROI?

ROI 48

ROI Ideal Customer Profiles Word of Mouth B2B Thought Leadership 48