Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. But, what is new is the abundance of video resources now available within Google search results. Today we’re closing out this three-part series with a post for our marketing audience.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Because it’s a tool they can use for growth.

Paid Content 168

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 168

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. While these two concepts may seem interchangeable, they in fact serve unique roles in any B2B marketing strategy.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. At that time, nearly 60% of brand managers planned to invest more resources in online video in the next 12 months. 92% of B2B customers watch videos online ( source ).

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Only B2B

DECEMBER 29, 2022

You guessed it, right? We’ve had a busy year at ONLY B2B. Our attention in 2022 was on: Making the most out of current economic situation Expanding our value-driven marketing strategy. Your business relies on generating qualified leads and making sales. Here are the top 7 lead generation strategies for 2023.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

SocialPilot

JANUARY 14, 2024

Linkedin is constantly redefining its position in the market. You can say industry leaders deemed Linkedin as a new top choice for marketing And why not? You can say industry leaders deemed Linkedin as a new top choice for marketing And why not? At first, it was a job-seeking platform. are females.

Statistics 76

Statistics Linkedin User-Generated Content CTR 76

Zoominfo

FEBRUARY 1, 2018

Millions of companies crowd the B2B universe, vying for the same share of business. As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. This comprehensive blog post, informed by insights from Thinkers360.com,

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Launch Marketing

JUNE 29, 2022

As the fintech industry evolves, grows and introduces new technologies, it is important to ensure that fintech companies are capitalizing on the most effective marketing tactics to reach the right audience with the right content at the right time. Marketing Automation. Optimizing keywords is a big component of a solid SEO strategy.

Demand Generation Agencies 118

Demand Generation Agencies Paid Search Agency Paid Content Advertising Agencies 118

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

The Marketing Blender

JULY 19, 2022

How To Build A B2B Marketing Funnel. When you’re in the business of marketing B2B products or services, it’s crucial to create a B2B marketing funnel that will guide potential customers through the buying process. That’s why it’s so important to have a well-defined digital marketing funnel in place.

Top of Funnel 98

Top of Funnel Marketing Funnels B2B Marketing Ad Building 98

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. But, what is new is the abundance of video resources now available within Google search results. If you’re on the hunt for new marketing resources, look no further.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading!

Paid Content 100

Paid Content Campaigns Examples B2B 100

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. Social media marketing is thus a highly competitive domain. Taking care of all these areas can get tricky without a handy guide. Where should you start? How can you execute each stage effectively and efficiently?

Paid Content 61

Paid Content Social Media Social Marketing Marketing & Strategy 61

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? How can marketers efficiently meet both buyer expectations and their own corporate objectives? And measure them?

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

Exo B2B

SEPTEMBER 19, 2023

For both us and our customers, strategic planning in marketing is a demanding, methodical but oh-so-essential process. It requires deep thought, meticulous analysis and the ability to project your business into the future. In the world of B2B marketing, every decision must be carefully calculated. This is B2B after all!

Planning 59

Planning Paid Content Allocation B2B Marketing 59

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. B2B marketers and entrepreneurs need to be more strategic than ever with content marketing to build credibility and rise above the mediocre. What is Content Marketing?

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. It perfectly aligns with B2B buyers’ behavior patterns. . In short, it helps establish you as a thought leader in your space. Let’s see if we can fix some of those shortfalls.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. Read more: How Omnichannel Reputation Management Assists in B2B Branding. Read more: How Omnichannel Reputation Management Assists in B2B Branding.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Zoominfo

DECEMBER 4, 2019

In today’s candidate-driven landscape, it’s no longer sufficient to go through the motions of a one-size-fits-all recruiting strategy — particularly when it comes to social recruiting. Naturally, platforms like LinkedIn, Twitter, and Facebook have become essential tools in a recruiter’s strategy. They even spelled your name wrong.

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

Content Standard

MARCH 21, 2022

It’s no wonder personalization is one of the hottest topics in digital marketing. ” Yet, capitalizing on this potential can prove challenging. What Are Some Examples of a Successful Personalization Strategy? The streaming platform runs hundreds of A/B tests per year to perfect its strategy, according to Forbes.

Planning 123

Planning Personalization Marketing & Strategy Multi-Touch Attribution 123

Sprout Social

APRIL 26, 2023

But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. And one of the biggest questions we’ve seen about LinkedIn content is whether or not you should put links in your posts, or in the first comment. And does it matter?)

Linkedin 107

Linkedin Ad Frequency Social Media Marketing Analytics Tools 107

Zoominfo

DECEMBER 13, 2018

But, we say, if you aren’t using YouTube to hone your skillset, pick up new tips and tricks, or stay up-to-date on industry news, you’re missing out. Jeb Blount is the bestselling author of eight popular books including Sales EQ, Fanatical Prospecting, People Buy You, and People Follow You. 2. Sales Hacker.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Vidyard

MARCH 23, 2021

Whether you’ve just stepped onto the scene, or you’ve been using videos for ages, you need a road map outlining what it’s all for, where you’re going, and how you’ll measure success. Your video marketing strategy is every bit as important as execution. Now’s the time to put a strategy in place.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

MAY 5, 2017

You’ve done it, you savvy good-looking marketer. You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. You’re joining the big leagues! and you’ve committed to tracking your performance with video engagement data.

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

DealSignal

MAY 8, 2023

If you played just about any sport growing up, you know how important it is to make a big push at the end to win the game. It’s the same with marketing play. We all have to hustle to maximize buyer interest and conversions in Q3 and Q4 to drive results so we can not only hit but exceed our quarterly and annual numbers.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Oktopost

MARCH 2, 2020

If I asked you to think back on your last meaningful purchase, there’s a very high chance that online research was involved in your process. When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. But, that’s consumers not B2B.

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

ClearVoice

AUGUST 17, 2020

Your content ideation, execution and project management isn’t playing out the way you’d like. You’ve been thinking about hiring a marketing assistant, but with the current economy and pushback from HR, it’s just not in the cards. Devising a strategy to make sense of it all.

Work Management 94

Work Management Marketing Management Planning Lead Ranking 94

Sharpspring

AUGUST 4, 2020

Driving interest in a product or service can seem like a daunting task, but it actually doesn’t have to be complicated. With the right B2B demand generation strategy, you’ll soon find yourself swimming in clients!In What Is B2B Demand Generation? Keep in mind that B2B demand generation is not lead generation.

Demand Generation Agencies 54

Demand Generation Agencies Demand Generation Demand Generation 54

Contently

APRIL 20, 2021

I believe the forces behind The Creator Economy will also drive the broader content revolution over the next decade. ” It’s also much easier to break away from a media company and go it on your own if you don’t have to rely on a big team of designers, video editors, and web developers to help develop your content.

Brand Identity 123

Brand Identity Branding Content Creativity 123

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. There is no reason yours shouldn’t. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. The content could be in the form of photos or videos.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Excelsior Research

FEBRUARY 1, 2022

Do you think you can beat their Job Applications? Check these out-of-box ideas to stay ahead in your job search. Do you think you can beat their Job Applications? A blog exploring crazy stunts people did for Job Applications to get hired. The job search can be stressful for the candidates.

Ideal Customer Profiles 52

Ideal Customer Profiles Youtube Creativity Paid Search Agency 52