Marketing Insider Group

AUGUST 7, 2020

As platforms for content continue to proliferate, it’s important to test new content types while also continuing to utilize those that have served you well in the past. Infographics might not be as sexy as vines or videos, but they are solid, tried-and-true options. Again, B2B that’s not boring. LinkedIn – A Well-Balanced Blog.

Content Marketing 338

Content Marketing Work Management Content Marketing Management 338

Thinkers360

MARCH 22, 2024

Top 50 Global Thought Leaders and Influencers on Legal & IP 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). 12 Nick Pozek Columbia University Contact Nick Pozek Score: 46.78 21 DV Abhang,C.P.M.,CPSM

B2B Thought Leadership 104

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 104

Webbiquity

AUGUST 17, 2021

In fact, it’s exploding in popularity and offering businesses valuable opportunities to reach and engage with new, high-intent audiences using organic content.” But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them.

Social Media 359

Social Media Advertising Channels Media Business 359

Thinkers360

APRIL 7, 2024

Top 50 Global Thought Leaders and Influencers on Diversity and Inclusion 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). 12 Sarah Barnes Lets Talk Supply Chain Contact Sarah Barnes Score: 49.44

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

Top Rank Marketing

SEPTEMBER 22, 2023

B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4 percent using Twitter/X having — an 18.6

B2B Marketing 120

B2B Marketing B2B Planning Brand Identity 120

KoMarketing Associates

DECEMBER 8, 2021

The B2B buyer’s journey is evolving rapidly. In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. Overcoming these challenges requires B2B marketers to pay closer attention to the buyer’s journey.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Thinkers360

APRIL 28, 2024

Top 50 Global Thought Leaders and Influencers on Personal Branding 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). 12 Kym Hamer Artemis Futures International Ltd Contact Kym Hamer Score: 36.87 Score: 30.33

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

Thinkers360

MARCH 16, 2024

Top 50 Global Thought Leaders and Influencers on Security 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). 12 Karen Hardy, Ed.D Congratulations to all our Security influencers who participated! Score: 35.33

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

Thinkers360

APRIL 14, 2024

Top 50 Global Thought Leaders and Influencers on Health & Safety 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). 12 Deanne Boules Insync Workplace Solutions Contact Deanne Boules Score: 46.50

B2B Thought Leadership 77

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 77

Thinkers360

FEBRUARY 16, 2024

Top 50 Global Thought Leaders and Influencers on Supply Chain 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). 12 Greg White Supply Chain Now Contact Greg White Score: 39.97 8 DV Abhang,C.P.M.,CPSM Score: 34.09

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

The Marketing Blender

NOVEMBER 30, 2023

Do you find yourself wondering why your business’s revenue isn’t growing as fast as you’d like it to? Many entrepreneurs and business owners face this challenge. In this blog, we’ll explore the reasons behind this common concern and provide insights into how you can accelerate your revenue growth.

Allocation 98

Allocation Marketing Budget B2B Churn Rate 98

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Set up virtual booths with interactive features including images, brochures, data sheets and videos.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

SocialPilot

JANUARY 15, 2024

Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

ClearVoice

NOVEMBER 25, 2022

And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. However, businesses are already scrambling to incorporate first-party data collection in their marketing. Big businesses run digital marketing campaigns that never sleep. Let’s get started.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. But how can B2B marketers most effectively achieve those results? And communicate the business benefits? Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss.

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. At that time, nearly 60% of brand managers planned to invest more resources in online video in the next 12 months. Today video remains a hugely successful tactic in the B2B marketing world.

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Thinkers360

FEBRUARY 23, 2024

Top 50 Global Thought Leaders and Influencers on Design Thinking 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). 6 Sameer Paradkar Eviden (An AtoS Business) Contact Sameer Paradkar Score: 43.47 Score: 37.01

B2B Thought Leadership 61

B2B Thought Leadership Design Thought Leadership Lead Scoring 61

ClearVoice

OCTOBER 14, 2022

However, there’s much more to content marketing than publishing loads of content pieces for your business. Knowing why your content works will help you continue to create the best quality content for your business by replicating success and giving you visibility into what’s not working. Blog Content Statistics.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Vidyard

JULY 12, 2021

Looking to get inspired for your next video marketing project? These 25 social media marketing facts will help you figure out where video is today and where it’s headed on social media channels across the globe. With the rise of the “selfie” style video , the marketing playing field is open to influencers, entrepreneurs and more.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

KoMarketing Associates

SEPTEMBER 8, 2020

B2B marketing on LinkedIn has come a long way. After years of being seen as “just” a platform for job seekers, it’s become a hub for marketers, sales people, influencers, and even freelancers serving the B2B market. It evaluates photos for different conditions: business, dating, or social media.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. I gotta do more of it.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Marketing Insider Group

NOVEMBER 15, 2021

In 2022, content marketing will continue to influence marketing and business in a bigger, and more impactful way. 2021 saw us become remarkably more sophisticated in the types of content being offered and the level of depth and strategy being used. You actually happen to be reading one of their blogs right now. Image Source.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Thinkers360

FEBRUARY 9, 2024

Top 50 Global Thought Leaders and Influencers on Predictive Analytics 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). 8 Tom Davenport Saïd Business School, University of Oxford Contact Tom Davenport Score: 31.81

B2B Thought Leadership 52

B2B Thought Leadership Analytics Lead Scoring Lead Ranking 52

Only B2B

NOVEMBER 9, 2020

B2B marketing is transforming very astutely. Many businesses tend to fail if they do not understand and adopt the latest trends in the market. If you go shopping the fashion market would be full of vogue things, the same is with the B2B market too. Many companies focus upon blogs, timely Emails, eBooks, etc. Podcasting.

Account Based Marketing 117

Account Based Marketing Sales Qualified Leads Trends Generation 117

Thinkers360

FEBRUARY 2, 2024

Top 50 Global Thought Leaders and Influencers on Cloud Computing 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). 11 Sameer Paradkar Eviden (An AtoS Business) Contact Sameer Paradkar Score: 40.81

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

Thinkers360

JANUARY 19, 2024

Top 50 Global Thought Leaders and Influencers on Mobility 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). 12 Chuck Martin Contact Chuck Martin Score: 41.67 Score: 42.83 25 Aarron Spinley SPINLEY.CO

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. Here are some important 2023 content marketing statistics related to ABM: 46% of B2B marketers are still experimenting with piloting, measuring, and refining their ABM approach. (

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

ClearVoice

SEPTEMBER 4, 2020

More than 3 in 4 consumers use Google Maps when searching for nearby businesses. Almost 70 percent of B2C marketers say they have developed social media stories in the last 12 months. ( More than 200 million Instagram users visit a business profile at least once per day. Content marketing statistics for video. Brandify ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Thinkers360

JANUARY 26, 2024

Top 50 Global Thought Leaders and Influencers on Culture 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). 12 Arthur Carmazzi Directive Communication International (Asia) PTE LTD Contact Arthur Carmazzi Score: 42.70

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

SalesIntel

DECEMBER 6, 2023

We have listed the 10 best sales tools you must be acquainted with to boost your B2B sales. What Type of Software do Salespeople Use to Track All Aspects of Customer Interaction? How Sales Tools Bring Value to Your Business? Due to its diversity, CRM can benefit any business – from a startup to a large enterprise.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Onalytica B2B

MAY 3, 2018

Thankfully, we can come to the rescue here to shed some light on what a year’s worth of success has looked like for us from our experience of running over 1000 influencer programs across B2B, B2C and not-for-profit sectors. Influencer types. Defining your variables. Your investment. 1 influencer with 200,000 followers)?

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Optinmonster

MAY 11, 2023

You’ve already invested plenty of time and resources in building your business website. Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Blogging statistics show that websites with blogs get more traffic and conversions.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Vidyard

FEBRUARY 13, 2020

Marketing, sales, and customer service teams embracing new approaches to using video content to cut through the noise, book more meetings, and accelerate revenue growth. Recent innovations in the tools available to create, host, and share custom videos quickly and easily have revolutionized the content format for brands.

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84

BOP Design

DECEMBER 21, 2021

In this article, we take a look at B2B content marketing practices that work and why they are effective. When most B2B marketers talk about content marketing, thought leadership articles are at the center of their strategies. Read more: 10 stats to consider when building a B2B content marketing strategy. Explainer Posts.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

The Marketing Blender

DECEMBER 28, 2020

To give you a significant head-start, we decided to put together this article highlighting 5 of the biggest marketing trends that businesses – big and small – will use to make a substantial mark even in the most competitive industries in 2021. Use these to explode your business in the next twelve months! Video Marketing.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

ClearVoice

JUNE 24, 2021

That’s why an overwhelming 90% of all companies and other organizations use content in their marketing plans, including 91% of B2B marketers and 86% of B2C marketers. Video marketing is still surging with audiences. Video marketing continues to rise in popularity with online audiences.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117