Location-Based Data is Helping Marketers Personalize the Customer Experience
KoMarketing Associates
JULY 2, 2018
Statistics showed that 83 percent of marketers who used location data saw higher response rates, while 83 percent saw more customer engagement. Lawless Research and Factual recently conducted the “2018 Location-Based Marketing Report” to gauge how marketers are using location-based data to their advantage.
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