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Location-Based Data is Helping Marketers Personalize the Customer Experience

KoMarketing Associates

Statistics showed that 83 percent of marketers who used location data saw higher response rates, while 83 percent saw more customer engagement. Lawless Research and Factual recently conducted the “2018 Location-Based Marketing Report” to gauge how marketers are using location-based data to their advantage.

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Report: Marketers See Benefits to Email Personalization and Segmentation

KoMarketing Associates

As marketers personalize and segment their email marketing campaigns, new research shows that email response rates are on the rise. The statistics showed that marketers had an average open rate of 28 percent for personalized promotional emails and newsletters in the second quarter of 2018.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Sure, those work great—if you’re happy with a click-through rate of 0.05% (yes, that is five clicks for every 10,000 people who see your ad). Forbes reports that “direct mail’s response rates are actually anywhere from 10 to 30 times higher than that of digital.” ” Not just any direct mail, though.

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5 Email Copywriting Tips for Creating Engaging Content

SendX

Why Email Marketing Still Works Recent statistics also point to the fact that email marketing is still effective mainly because people still check their emails before referencing any other source of information, be it online or offline. Impose a word limit before writing (75 to 100 words seems to get the best response rates).

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25 Sales Statistics That Prove Why You Should Be Using Video for Virtual Selling

Vidyard

We’ve assembled 25 eye-popping sales statistics to show you what the future of virtual selling will look like, why video is such a core part of the virtual sales process, and how video has propelled sellers just like you from merely surviving to thriving in this brave new world. . #11: Vidyard, 2021 ) Tweet This! Vidyard, 2021 ) Tweet This!

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Email Marketing Surveys – 5 Reasons Brands Should Jump on Board

Delivra

Across industries, the average survey response rate is 33%. But just because surveys don’t yield the highest interaction rates doesn’t mean they’re not important. Not all consumers take kindly to promotional email blasts and generic newsletter content. But in 2019, the use of these surveys can seem obsolete.

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Jesubi Doubles Sales Prospecting Efficiency

Customer Experience Matrix

Yes, it does list segmentation, emails and multi-step campaigns, but these are not the outbound email blasts or unattended lead nurturing campaigns of a conventional demand generation system. Jesubi provides detailed statistics on the outcomes of each contact within a campaign, as well as highlighting results for each sales person.