ANNUITAS

AUGUST 23, 2016

Several days ago, Mitch Joel, who is the President of Mirum, wrote a compelling piece on the misuse of marketing automation. I have written about this topic in the past and was thrilled to see Joel also begin hammering away at marketers who apply bad practices to technology. This is where marketers seem to be stuck.

Marketing Automation 100

Marketing Automation Automation Terms and Conditions Multi-Channel 100

The Point

SEPTEMBER 30, 2013

A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. My answer: “It depends how you define “ lead nurturing ,” but technically: no, you don’t need marketing automation in order to nurture leads. And therein lies the difference.

Lead Nurturing 100

Lead Nurturing Demand Generation Agencies Marketing Automation Services Sales Qualified Leads 100

markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. For the majority of B2B companies with complex sales, marketing-generated leads rarely account for 50% of revenue and often it’s often much less. Just to name a few.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

SalesIntel

MAY 17, 2021

Consumers, both online and offline, demand meaningful and customized experiences. To meet those demands, advertisers are attempting to use email personalization to transition toward 1:1 interactions that not only meet but exceed, consumer expectations and set them apart from the competition. Focus On Personalization.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

SnapApp

DECEMBER 20, 2018

We all know how fast demand generation evolves, and we need to evolve with it. To give you some inspiration – or maybe just to back up what you’ve already decided to do – we’ve assembled ten proven tactics for demand generation success in 2019. Personalization has been a priority for most B2B marketers for the last few years.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

SendX

MAY 24, 2019

Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? If email marketing is so great does that mean it is infallible? Some marketers give their list tons of informative and useful content but do not ask for the sale.

Copywriting 151

Copywriting Tips Template Content 151

Adobe Experience Cloud Blog

JULY 21, 2015

Author: Johnny Cheng Marketers are always striving to deliver “best practice” marketing—marketing based on tested, tried-and-true data. But, for many marketing activities, marketers simply don’t have a strong benchmark to reference. This scene often feels too familiar: You: Yes! Your Boss: Is that good?

Conversion Rate 48

Conversion Rate Marketo Conversion Top of Funnel 48

Hubspot

JANUARY 4, 2021

Marketers are community-minded people. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. Virtual Events.

Trends 101

Trends Marketing AI Work Management Planning 101

SmartBug Media

APRIL 13, 2023

Conduct Personal Email Outreach It’s not news that people are inundated with email and often skip over the generic e-blasts many companies are still sending out. These pop-ups track the user’s behavior in real time and are triggered by mouse movements. Increase your AOV by offering free shipping at a minimum order threshold.

Paid Search Agency 98

Paid Search Agency Urgency Marketing Advertising Funnels Intent 98

LeadSquared

DECEMBER 21, 2020

Marketing campaign automation is a productive and measurable way to improve engagement with your potential customers. But the applications of marketing automation are not limited to that. If you see, around 49% of companies use some form of automation for marketing campaigns. What is marketing campaign automation ?

Enterprise Management 52

Enterprise Management Marketing Automation Services Automation Work Management 52

Bound360

AUGUST 3, 2017

Email continues to be the go-to channel for B2B marketers to drive engagement. Build a target list in your favorite marketing automation platform and fire away. Sure, other marketing channels such as media and web are important, but email still reigns king as the backbone of our demand strategy. Have a webinar coming up?

Marketing Qualified Leads 45

Marketing Qualified Leads Lead Ranking Personalization MQL 45

The Point

OCTOBER 26, 2010

Recently, Lauren Carlson of research site Software Advice wrote a very perceptive and timely piece entitled “ Tailwinds for Marketing Automation Software ” about the broader market trends that, in her view, are driving the increased adoption of marketing automation technology. The email blast is dead. The reason?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

Content Standard

FEBRUARY 2, 2023

Despite these advancements, marketers should be aware of the risks and limitations that come with generative AI before they dive into using it for content creation. For me, this whole debate only underscores the longstanding fact that there aren’t really shortcuts to creating top-tier marketing content.

Marketing AI 115

Marketing AI Lead Ranking Generation Paid Search Agency 115

Tomorrow People

SEPTEMBER 27, 2012

Return the wreath and cancel the hearse – despite what you might have heard, email marketing is not dead. True, consumers got wise to email marketing being used as a channel to push products or services, but it's still a viable medium for creating awareness. Untargeted email marketing campaigns increase costs by 3.6 4-15 : 3.1%.

Email Marketing 120

Email Marketing Tips Click Rate Paid Search Agency 120

Bound360

AUGUST 3, 2017

Email continues to be the go-to channel for B2B marketers to drive engagement. Build a target list in your favorite marketing automation platform and fire away. Sure, other marketing channels such as media and web are important, but email still reigns king as the backbone of our demand strategy. Have a webinar coming up?

Marketing Qualified Leads 40

Marketing Qualified Leads Lead Ranking Personalization MQL 40

Customer Experience Matrix

JULY 17, 2009

It's a low-cost, easy-to-use alternative to more powerful marketing automation systems for companies who don't need other marketing automation features. 5Buckets isn’t actually a demand generation system, at least according to my usual definition. Campaigns can be triggered manually or run automatically on a regular schedule.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Hubspot

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

The Mx Group

APRIL 10, 2018

A full 20% of marketing emails never make it to their intended inbox, according to ReturnPath’s 2017 Deliverability Benchmark Report. But you can avoid this pitfall by investing time in your marketing automation platform (MAP) setup and committing to due diligence going forward. And unfortunately, the stats are rough.

Deliverability 72

Deliverability CAN-SPAM Marketing Automation Services Work Management 72

SalesIntel

AUGUST 11, 2023

As a marketing leader, your success hinges on your ability to generate qualified leads that are both engaged and converting into loyal customers. Harness the Power of Targeted Lists In the era of data-driven marketing, building targeted lists has emerged as a game-changer, and precision is paramount.

Sales Qualified Leads 40

Sales Qualified Leads High Quality Lead Allocation Lead Scoring 40

Outgrow

FEBRUARY 8, 2024

Progressive profiling is a technique used in marketing automation to gather information about leads in small increments over time. In essence, progressive profiling allows marketing teams to collect a wealth of information about a lead without overwhelming them with extensive questioning in the initial interaction.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Top of Funnel Outgrow 52

Customer Experience Matrix

MARCH 22, 2010

Summary: ClickSquared is marketing services agency that, unlike most of its peers, has built its own marketing automation system. The vendor has just officially launched its system, which should meet the needs of most mid-tier consumer marketers. Nor is software development a core competency of many marketing services agencies.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Marketing Insider Group

AUGUST 12, 2010

So marketing sends more. So marketing tightens the quality standards and sends fewer but higher quality leads. My advice is to B2B Marketers is to follow this natural ebb and flow. Maybe this works for your company as long as the number of marketing touches does not annoy the prospect to the point that they want to walk away.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

ANNUITAS

MAY 10, 2023

ANNUITAS has presented a series of posts outlining both ‘why’ and ‘how’ organizations can evolve their go-to-market approach to adopt what we refer to as a Converged Growth model. This approach has similar implications for our Go-to-market (GTM) Technology stack.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Lead Ranking Marketing Automation Services 130

Marketing Insider Group

JANUARY 9, 2024

Current marketing practices take customer needs into consideration when producing content for lead generation programs. Finding success with B2B lead nurturing in today’s market means profiling customers to identify the decision-maker. As well as, targeting your content marketing to the right buyer, at the right time.

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

Hubspot

MARCH 15, 2016

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. Implementing an effective lead nurturing strategy can have a huge impact on the results of your inbound marketing strategy. What do super successful marketers do differently?

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Hubspot

MARCH 12, 2018

Visit your prospect's website, search Google, set up alerts, view LinkedIn to dig into their professional dossier, stop by Facebook to learn about their kids’ or grandkids’ favorite sports, look into trigger events, and append all this information to your contact records. Hey [Prospect], Congratulations on your new role as VP Marketing.

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

SendX

NOVEMBER 26, 2020

From social media, to display ads, to mobile app ads, to video ads, we have seen multiple marketing channels become extremely popular and widely used in recent years. Yet email marketing, which can be rightfully considered to be the first form of online marketing, is still a dominant marketing channel. Unfortunately, no.

Email Campaigns 195

Email Campaigns Campaigns CAN-SPAM Marketing & Strategy 195

Adobe Experience Cloud Blog

MARCH 20, 2017

Author: Stefan Bhagwandin Marketing automation means a lot of things. Within this category, mobile marketing automation has emerged to cater specifically to app marketers. The best way to understand the value of mobile marketing automation is to break it up into actionable pieces. Automation starts with data.

Mobile Marketing 134

Mobile Marketing Multi-Touch Attribution Planning Multi-Channel 134

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. In 2012, the world of marketing underwent some major changes. Now let's get to it, marketers! In fact, email will continue to be an important part of the marketing mix. That's cool.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Martech

APRIL 22, 2024

If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. The key to unlocking more marketing-driven revenue is adopting an audience-based planning approach.

Planning 112

Planning Top of Funnel Marketing Plans B2B Marketing 112

Industrial Marketing Today

OCTOBER 2, 2010

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing. per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Terminus

SEPTEMBER 25, 2018

Rolling out an account-based marketing program requires a shift in the way your team approaches marketing and sales, which can be a challenge for organizations of any size. To be successful, it has to be a collaborative effort between your entire revenue team — from marketing to sales to your executive leadership.

Account Based Marketing 20

Account Based Marketing Top of Funnel Ideal Customer Profiles Paid Search Agency 20

markempa

JANUARY 23, 2018

How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? It’s a marketer’s worst nightmare. Think about it, your buyer personas are the building blocks of your marketing campaigns. Why are buyer personas critical to modern marketing?

Buyer Personas 323

Buyer Personas Marketing Automation Services Enterprise Management Work Management 323

Heinz Marketing

OCTOBER 11, 2021

By Matt Heinz , President of Heinz Marketing. Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Paid Search Agency 105

Paid Search Agency Top of Funnel B2B Thought Leadership Ideal Customer Profiles 105

Markempa

JUNE 4, 2019

There’s no double that Account Based Marketing (ABM) is hot amongst B2B marketers. I know there are a few definitions out there for Account Based Marketing, but we define it as a go-to-market strategy that coordinates personalized marketing and sales efforts to land and expand target accounts. In fact, 64.9%

Account Based Marketing 91

Account Based Marketing Top of Funnel Sales Management Marketing Automation Services 91

ANNUITAS

JUNE 2, 2015

I recently had a conversation with a budding marketer about my experience with a leading marketing automation platform, and when discussing its robust capabilities was asked, “So, will this program create infographics for us to send out?” Marketing automation is also not a content generator-.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

Televerde

MARCH 1, 2021

Love it or hate it, email marketing should be a strategic part of your B2B or ABM strategy. So, if that’s true, why aren’t most B2B marketers using email? While marketers know they should use email, most actually don’t. Triggered workflow emails deliver much better engagement because they’re timely and relevant.

Automation 52

Automation Account Based Marketing Trigger Marketing ABM 52