ANNUITAS

APRIL 9, 2020

It allows the athlete an opportunity to move in another direction with one foot, while keeping the other (the pivot foot) in contact with the floor in order to determine the best path forward. Are there more or less people involved in the decision-making process? Has this increased or decreased the buying process lifecycle?

Peer-to-peer 264

Peer-to-peer Demand Validation Demand Generation 264

ANNUITAS

FEBRUARY 7, 2023

However, now that the concepts of the subscription economy have permeated every type of business, it may be even more important to deeply tie retention processes downstream to your engagement and acquisition upstream. From a go-to-market perspective, they can exist on data and people levels, which then breaks processes.

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

ANNUITAS

JANUARY 20, 2023

Done right, an omnichannel experience guides your target customers along each stage of the buying process, meeting them where they are, with the right message, and at the right time. By doing this, you will also learn how your prospects go through the buying process and their preferences. What’s the Problem?

Top of Funnel 130

Top of Funnel Paid Social Agency Digital Marketing Funnels Advertising Mediums 130

ANNUITAS

MARCH 1, 2023

The financial benefits speak for themselves , but the benefits to process and internal alignment (and employee satisfaction) make naming a CGO a mandate for 2023. As companies look to embody a Converged Growth mindset , a CGO is needed to lead the charge from both a strategic and “day to day” perspective.

Positioning 130

Positioning Marketing Analytics Tools Enterprise Management Customer Satisfaction 130

ANNUITAS

DECEMBER 11, 2023

Meghan Keaney Anderson, Head of Marketing at AI firm Jasper, said it best , “The Biggest Thing Missing from AI? ANNUITAS Conversation Track Architecture and ANNUITAS Demand Process are critical foundations for strategic go-to-market and thus for ‘strategic AI in go-to-market’ in 2024. Strategy.” What do we mean?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

ANNUITAS

JULY 16, 2020

Marketing investments are optimized to produce the most lift, technology is fully leveraged to enable the whole process, and your Inside Sales team is a strategic bridge between sales and marketing. Mutually agreed upon definitions are the building blocks of this process. What could go wrong? Leverage Incentives. Walk the Walk.

Lead Ranking 147

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing Management 147

ANNUITAS

DECEMBER 4, 2020

There are great chat best practices to follow that have been well documented by many, such as this best practice blog by Drift. By that I mean, how does chat work with both your engagement channel strategy and Demand Process to strategically meet a prospect where he or she is in the funnel?

Demand 130

Demand Enterprise Management Marketing & Strategy Marketing Strategy 130

ANNUITAS

AUGUST 8, 2023

The packed house was a great mix of go-to-market experts, growth leaders and executives — all with the same goal in mind: discovering new ways to accelerate go-to-market transformation for their organizations and digging into why it is that the best-laid go-to-market strategies ‘tend to fall apart in execution.’

Multi-Channel 130

Multi-Channel CMO Marketing Management Case Study 130

ANNUITAS

OCTOBER 31, 2023

On the other hand, we see AI tackling meatier elements, but in a way that creates more uncertainty and volatility in GTM processes and systems — and often compliance risks — rather than really improving productivity. ” It also requires tight integration between Demand Process layers.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

ANNUITAS

OCTOBER 27, 2023

This is still a very new process today, and somewhat manual. Decisions made by end-user organizations in their processes, configurations, and underlying data have tremendous potential to both increase and decrease actual performance. Salesforce is already touting “trillions” of AI actions supported and terabytes of data processed.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

ANNUITAS

MAY 13, 2021

But in an enterprise environment, MAP is literally a keystone element – underpinning Enterprise Demand Process and enabling marketing and sales systems (and their data) to successfully operationalize go-to-market around customer journey. ADOPTING ENTERPRISE DEMAND PROCESS. Successful Demand Process deployments typically drive 3.4X

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

ANNUITAS

OCTOBER 4, 2016

Modern marketers use MAPs to help streamline processes, reduce errors during production and there are a million and one hacks to make the most of this technology. However, as a best practice, be sure to set a default value for your lead level tokens in case the lead doesn’t have a value for what your token is referencing.

Marketing Automation Services 230

Marketing Automation Services Marketing Automation Automation Work Management 230

ANNUITAS

MARCH 19, 2020

Especially for ‘high-context’ industries, such as healthcare and financial services, where peer-to-peer interactions and references are key parts of the buying process. Yet – and here’s the nuance – Webinars perform best mid-funnel and are typically not great at top-of-funnel acquisition. So ‘where’ you use Webinars is key.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

ANNUITAS

FEBRUARY 9, 2021

During the purchase process, 90% of buyers agree that information is generally of high quality, but 50% were overwhelmed by the sheer volume of content available. In this state, you’re not orchestrating engagement, you’re just blasting outbound emails and hoping for the best. Understanding the B2B Customer Experience.

Blast Campaigns 130

Blast Campaigns B2B Lead Ranking High Quality Lead 130

ANNUITAS

OCTOBER 4, 2016

Modern marketers use MAPs to help streamline processes, reduce errors during production and there are a million and one hacks to make the most of this technology. However, as a best practice, be sure to set a default value for your lead level tokens in case the lead doesn’t have a value for what your token is referencing.

Marketing Automation Services 181

Marketing Automation Services Marketing Automation Automation Work Management 181

ANNUITAS

NOVEMBER 2, 2021

You need to know things like: at what point in the lead qualification process does inside sales reach out? Leverage ‘what’s in it for me’ to connect new processes to their benefit. Inside sales can be the best source of information about issues on the ground. Who creates an opportunity, sales or inside sales?

Top of Funnel 130

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 130

ANNUITAS

SEPTEMBER 21, 2018

For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? Marketo’s core business and ‘street cred’ is still B2B today, and features such as Revenue Cycle Modeler are best-in-class for managing complex Lead Management flows through a Demand Process.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

ANNUITAS

FEBRUARY 23, 2021

Effective growth leaders are focused on achieving aggressive revenue goals – but achieving these goals requires growth leaders to also focus on the underlying processes and infrastructure that allows them to do so in a scalable and repeatable way. That may sound daunting, but it’s one of the best investments you can make.

Demand 130

Demand Work Management Budget Programs Planning 130

ANNUITAS

AUGUST 19, 2020

Then, with data in hand, you can create content that is relevant for all prospects at all stages of the buying process. In order to arrive at a best-in-class customer experience, you’ll need to gain visibility into all the relevant touchpoints each stakeholder has in the customer journey. ” Step 3. Expand your insights.

Touchpoints 147

Touchpoints Multi-Channel Buyer's Journey Trigger Marketing 147

ANNUITAS

AUGUST 27, 2015

In order for organizations to truly be successful with their content marketing and demand generation strategies, they must also align their people (marketing & sales), their lead management process and their technology to that of the buying process and this is where most organizations fail to execute.

Top of Funnel 100

Top of Funnel Relevance Lead Ranking Lead Scoring 100

ANNUITAS

FEBRUARY 26, 2015

However, your content strategy should be created to align to each step of the buying process for your targeted buyer personas. Even the best marketing strategy in the world will fail if sales isn’t part of the broader team who develops and executes upon it. Odds are you have more than one buyer persona and each one has unique needs.

Lead Ranking 100

Lead Ranking Lead Qualification Marketing & Strategy Buyer Personas 100

ANNUITAS

MARCH 8, 2022

The best chat tools are capable of orchestrating personalized conversations based on information your prospects provide along the way. You must know what informational needs a person has based on both their stage in the buying process and their responses to progressive profiling questions. But an early-stage user does not.

Marketing Automation Services 130

Marketing Automation Services Lead Ranking Tools Top of Funnel 130

ANNUITAS

SEPTEMBER 1, 2015

Like most people in today’s digital age, I went to Google TM and typed in “best all wheel drive vehicles” and scanned through the results. During this process, I also received a direct mail piece from one of the manufacturers that aided in my decision making process.

Advertising Channels 100

Advertising Channels Multi-Channel Peer-to-peer Word of Mouth 100

ANNUITAS

APRIL 23, 2015

It’s counterintuitive to every best-practice we know, yet we keep doing it. The Lead Management Process is more complicated than this, but the idea is to pay attention to the level of Engagement of your prospects and those that fit the right buyer profile. Then, let your Lead Management Process do the rest.

Demand Generation 100

Demand Generation Demand Advertising Benchmark Marketing Prospects 100

ANNUITAS

AUGUST 9, 2016

Quality Assurance (QA) is a vital piece of your production process to ensure you don’t wind up on the next “12 Of The Worst Email Marketing Fails” list. Assembling a team to go over your assets and programs with close attention to detail will give you your best chance of eliminating mistakes before going live. Broken Links-.

Privacy Policies 100

Privacy Policies Marketing Automation Services Landing Pages Privacy 100

ANNUITAS

JANUARY 23, 2013

As one can imagine, most of the conversation I had revolved around the content for my presentation, one that focused on Demand Process. What I gathered from speaking to these folks is that processes and technologies that many tech companies now find common place are not even on the radar for non-tech companies. The good news?

Work Management 100

Work Management Planning Demand Generation Conference 100

ANNUITAS

NOVEMBER 17, 2015

This is the second post on marketing best practices, some of which you may not think impact your overall marketing effectiveness, like deleting old contacts , but they do in a big way. Remove manual processes: There’s no winner when you have a large database full of dirty data. Where to start?

Cross-Selling 100

Cross-Selling Eloqua Marketing Automation Services Eye-Tracking 100

ANNUITAS

FEBRUARY 25, 2014

Transforming into a buyer-centric, Demand Process organization is not a quick fix or an easy approach. Attend Lead Love Denve r, March 4th and learn from some of the best. Blog B2B Marketing buyer-centric Demand Generation Strategy demand process Demand Transformation innovation organizational transformation'

Marketing Management 100

Marketing Management Demand Generation Demand Sales Qualified Leads 100

ANNUITAS

DECEMBER 14, 2022

The best part yet? He added the final details to his presentation, outlining the demand process model, benchmarking and the quantitative modeling showing the ROI and ramp plan for the new GTM strategy. This was a GTM strategy that would be flexible, scalable, and squarely focused on growth. . “Can’t you see?

Marketing Analytics Tools 130

Marketing Analytics Tools Planning Peer-to-peer Ideal Customer Profiles 130

ANNUITAS

FEBRUARY 13, 2014

In short – the buying process and the buyers have changed (this is hardly new news) and it takes more than just one department to engage them. Buyers have seized control of their own buying process while marketing and sales grapple over who is going to be in charge. As many as 37% of purchases in 2013 involved four to seven people.

Demand Generation 100

Demand Generation Demand Generation Planning 100

ANNUITAS

APRIL 10, 2014

Taking a strategic approach reverses this and puts the buyers squarely as the focus and causes organizations to align around their buying process. The real issue is not, “who will use automation”, but rather the governance that is put in place to ensure there is a best practice methodology that is adhered to across the organization.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

ANNUITAS

MARCH 13, 2014

Recently, MarketingProfs published an article about how to hire the best marketers for your team , which got me thinking – with the different facets of demand generation and their discreet areas of expertise, what is the ideal skill set for the future? Demand Generation Strategy demand process KPI performance metrics'

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

ANNUITAS

AUGUST 30, 2011

Unfortunately, too many marketers begin this process with the question, “Which automation tools should we look at?” Not only is this the wrong question but its not even close to where you should begin. So before you go lining up demos consider these four stages for lead management process development. Obtain Executive Buy-in.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Buy Automation 100

ANNUITAS

DECEMBER 7, 2012

The launch of our new firm, ANNUITAS , enables us to deliver immense value to our clients through our Demand Process Transformation? In addition, organizations today are having difficulty building a solid strategy to deliver perpetual demand generation while addressing the processes to help enable these components to work together.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Marketing & Strategy Demand 100

ANNUITAS

SEPTEMBER 3, 2020

Sales engagement software, such as SalesLoft, is only as good as the people, process and content it is meant to enable. When used properly, this technology can be a critical extension of a go-to-market technology stack and optimize end-to-end Demand Process.

Ideal Customer Profiles 147

Ideal Customer Profiles Marketing Automation Services Trigger Marketing Demand 147

ANNUITAS

AUGUST 18, 2015

Customers buy your product because they are facing a unique set of challenges that they have decided you are best suited to help them overcome. This may seem obvious, but separating yourself from the product you spend every day marketing can be the most difficult part of the process. Assuming you know your buyer-.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

ANNUITAS

FEBRUARY 11, 2016

Currently Program Builder processes 66 lead per minute, the new Program Canvas processes 6,000 lead per minute. At ANNUITAS® we have developed an excellent Demand Generation Model built in Eloqua using multiple different parts of the platform; however, we are always looking for ways to streamline our build process.

Eloqua 100

Eloqua Demand Generation Marketing Automation Services Lead Ranking 100