Linkedin - B2B Marketing Zone

LinkedIn Just Went Into the Publishing Business

Digital B2B Marketing

OCTOBER 23, 2012

A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. However, labeling it the ability to follow thought leaders (as LinkedIn did) misses the real point. As a publisher, the face of LinkedIn has changed significantly.

Linkedin Cost Per Thousand CPM Business

Which Social Network is Right For B2B Marketing?

Digital B2B Marketing

APRIL 28, 2011

Mashable : Twitter is huge, LinkedIn isn’t even included. Jay Baer’s Convince & Convert : Twitter leads today, LinkedIn is growing. Each audience is different, and the question for your business is not what is best, but what is best for you. THECOOLIST : Facebook is completely dominate.

Social Networks

Social Networks Network Marketing Social Marketing B2B Marketing

The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

OCTOBER 15, 2013

Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. LinkedIn Sponsored Updates. Outbrain recently booted low quality advertisers out of its network in a bid to make it more attractive to both the best publishers and brand marketers.

Paid Content

Paid Content Distribution Advertising Agencies B2B Marketing

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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Understanding Intent Behind Content Consumption

Digital B2B Marketing

MARCH 12, 2014

It isn’t because it was widely shared on Twitter or LinkedIn. The best potential prospects are looking for information and the links they choose to follow, and those they skip, will give you significantly more information about their intent. You know millions of people saw your content. Link to more focused content.

Intent

Intent Long Tail Marketing Marketing Automation Services Content

Email Marketing 2.0 is Facebook and More

Digital B2B Marketing

MAY 25, 2011

At best, email marketing today allows a one-to-one communication to develop, with no group communication or network benefits. We would be able to respond in public or private. Many email newsletters are from a noreply@company.com address. They are intended to be one way communications. In Email 2.0, two way communication is the standard.

Facebook

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LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?

Digital B2B Marketing

JULY 1, 2013

If so, LinkedIn’s new Sponsored Updates may just change your mind. Up until now, advertising on LinkedIn was just advertising. With great targeting options, LinkedIn was compelling, but advertising opportunities didn’t fit the increasingly social framework of LinkedIn. Fills the Mobile Gap.

Cost Per Click

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B2B Marketers Are Begging For Bad Data

Digital B2B Marketing

MAY 31, 2012

According to SiriusDecisions , companies with the best quality data drive 70% more revenue through marketing programs than those with simply average data quality. One particular record still sticks in my mind: The name, company and title matched (based on LinkedIn). In B2B marketing, bad data represents a huge lost opportunity.

B2B Marketing

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Online Marketers are Creepy

Digital B2B Marketing

DECEMBER 1, 2011

I asked the same question in a simple online poll, sent out via Twitter and LinkedIn. In research from IDG Connect and MarketingSherpa , 79% of marketers say peer best practices have an impact, yet only 48% of buyers agree. Only two people told me they liked the ads or the ads were relevant. Both are marketers.

Online Marketing

Online Marketing Peer-to-peer Paid Search Agency Telemarketing

Online Marketers are Creepy

Digital B2B Marketing

DECEMBER 1, 2011

I asked the same question in a simple online poll, sent out via Twitter and LinkedIn. In research from IDG Connect and MarketingSherpa , 79% of marketers say peer best practices have an impact, yet only 48% of buyers agree. Only two people told me they liked the ads or the ads were relevant. Both are marketers.

Online Marketing

Online Marketing Peer-to-peer Paid Search Agency Telemarketing

Content Curation: The Oldest Media Activity

Digital B2B Marketing

MARCH 25, 2011

With limited time and space, newscasts, prime time schedules and papers have been carefully assembled from the best available content. Curating content reduces the burden of original content creation , allowing marketers to pull from the best information available for their audience, regardless of source. Good is no longer good enough.

Curation

Curation Activities Media B2B Thought Leadership

How Account Based Advertising Really Works

Digital B2B Marketing

APRIL 20, 2016

How do companies like LinkedIn and Facebook know where we work? With the recent launch of an account based targeting offering, LinkedIn has made it easier than ever to run account based advertising on their platform. You can exclude mobile in your targeting on Facebook, but not on LinkedIn). Your Personal Profiles.

Advertising Agencies

Advertising Agencies Advertisements Advertising DemandBase

Why The Analysts Are Wrong About Twitter’s Ad Platform

Digital B2B Marketing

JANUARY 22, 2014

60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Take a look at the ad interface in Facebook or LinkedIn. It maps perfectly to traditional consumer (Facebook) or B2B (LinkedIn) audience definitions. Media News Rants advertising Facebook LinkedIn social advertising twitter'

Paid Search Agency

Paid Search Agency Ads Advertising Agencies Ad Exchange

Top 3 Media Buying Mistakes B2B Marketers Make

Digital B2B Marketing

FEBRUARY 16, 2015

Sometimes the best advice and perspective doesn’t come from the public figures we hear at conferences or see quoted in publications. ” One of the best ways to address this is to narrow your focus. You can find Toby on Twitter ( @tobyhudsonse ) or on LinkedIn. Toby is one of those guys. Often, the answer is “no.”

Buy

Buy B2B Marketing Advertising Agencies Planning

Social Media and Selfless Social Good « Digital B2B Marketing

Digital B2B Marketing

MARCH 27, 2011

All it takes is one comment exposing selfish motive to undermine your best intentions. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Social Media Tagged with humanize brands , philanthropy , social media , usblogs Like Be the first to like this post. But don’t pressure employees to share.

Social Media

Social Media Social Marketing B2B Marketing Media

That's John Doe to You

Digital B2B Marketing

MARCH 24, 2011

If you don’t say it, we will expect (at best) average behavior, and average behavior is what landed marketers in this situation. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content , Demand Generation Tagged with B2B marketing , lead generation , registration Like Be the first to like this post.

B2B Thought Leadership

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Why B2B Marketing Is Not Social: An Unexpected Insight from.

Digital B2B Marketing

APRIL 6, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with B2B , Conference , Marketing , SiriusDecisions , social media , Training Like One blogger likes this post. The best deep content tends to slow, or even pause, social sharing, but afterwards it normally winds back up.

Social Marketing

Social Marketing B2B Marketing Enterprise Management B2B

Making Your Social Media and Your Garden Deliver « Digital B2B.

Digital B2B Marketing

APRIL 4, 2011

Integrating social media with your website, advertising, email and PR, not to mention customer service and sales, will deliver the best results. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Measurement , Social Media Tagged with B2B , ROI , social media Like Be the first to like this post.

Social Media

Social Media Media Budget Programs B2B

Part One: Marketing Measurement and Pissing People Off

Digital B2B Marketing

MARCH 9, 2011

Today, even the best email marketers get a fraction of the results they would have a decade ago. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Once upon a time, these looked like great tactics. They delivered great results on paper. As marketers, we threw more money at these activities.

Enterprise Management

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Why Content Curation Is Not The Answer

Digital B2B Marketing

NOVEMBER 5, 2013

Twitter, Facebook, even LinkedIn are now steady streams of content from hundreds or even thousands of individual sources. The value of a content curator is their ability to filter through the volumes of content and select the best, the most original, the most valuable, pieces. Here’s why: 1. We Have Hundreds of Sources Today.

Curation

Curation Content Differentiation Twitter

B2B Marketing Zone

Digital B2B Marketing

LinkedIn Just Went Into the Publishing Business

Which Social Network is Right For B2B Marketing?

Webinars

Trending Sources

The B2B Marketing Guide to Paid Content Distribution

Webinars

Understanding Intent Behind Content Consumption

Email Marketing 2.0 is Facebook and More

LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?

B2B Marketers Are Begging For Bad Data

Online Marketers are Creepy

Online Marketers are Creepy

Content Curation: The Oldest Media Activity

How Account Based Advertising Really Works

Why The Analysts Are Wrong About Twitter’s Ad Platform

Top 3 Media Buying Mistakes B2B Marketers Make

Social Media and Selfless Social Good « Digital B2B Marketing

That's John Doe to You

Why B2B Marketing Is Not Social: An Unexpected Insight from.

Making Your Social Media and Your Garden Deliver « Digital B2B.

Part One: Marketing Measurement and Pissing People Off

Why Content Curation Is Not The Answer

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