Adobe Experience Cloud Blog

DECEMBER 4, 2012

by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. Twitter happens to be one of our most effective prospecting channels. Caveat: words of caution about this to follow.).

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Lead Generation Twitter Optimization Lead Scoring 48

SnapApp

SEPTEMBER 30, 2015

O Magazine’s “ What Kind of Morning Person Are You ” gives readers valuable information about the best kind of routine to kick off their mornings based on their answers to thoughtful questions about their habits. Their intention with this piece was to build prospect profiles while boosting booth visits at an upcoming event.

Personalization 48

Personalization Examples Content Marketing Planning 48

Adobe Experience Cloud Blog

APRIL 19, 2011

Ensure the overall strategy incorporates the use of brand messengers who give personal value to prospects and current customers. Hashtags – Along with building a targeted search, hashtags are powerful ways to not only find, but also send out content to a wider audience, other than just your followers.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Adobe Experience Cloud Blog

APRIL 18, 2016

Follow trending conversations to see if there are certain values that are important to your prospects and customers. Look for ways to show up in different social channels, from using trending hashtags to participating in top-of-mind discussions. By highlighting how those values align with your brand, you can increase loyalty.

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Social Media Media Brand Identity Branding 48

Adobe Experience Cloud Blog

OCTOBER 8, 2010

Conference awards hashtag for Twitter: #SM20award. A heavyweight opportunity to prove your value to prospects and clients has just arrived with the recent announcement of the Sales & Marketing 2.0 Best Sales Lead Management Program. Best Customer Experience Management/Customer Collaboration Program. Best Sales 2.0

Search Marketing 48

Search Marketing B2B Marketing B2B Marketing Management 48

Adobe Experience Cloud Blog

JANUARY 8, 2016

While it’s unlikely you’ll be directing a box-office hit anytime soon, there is a valuable lesson you can learn from this handover: your audience should always come first, whether it is a theater full of fans or your targeted prospects. Personally, I think one of the best decisions that Disney, or J.J. Here’s to your legacy!

Thought Leadership 48

Thought Leadership Marketo Marketing Opinions 48

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. It offers comprehensive features for keyword research, site audits, web page optimization, rank tracking, and link analysis.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. It offers comprehensive features for keyword research, site audits, web page optimization, rank tracking, and link analysis.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

JULY 31, 2018

If you’re a B2B marketer, odds are that creating content is an integral part of your inbound strategy for attracting prospects. Facilitate Sharing: Make it easy for users to share your content using Click to Tweet , a free tool that allows you to create pre-populated tweets that readers can share with a simple link click.

Promotion 96

Promotion Webinar Metrics Marketing & Strategy Privacy Policies 96

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Tips and Guides. 8 Twitter chats you should check out today!

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Twitter Tips Tools Tactics 100

Adobe Experience Cloud Blog

AUGUST 6, 2015

Typically, roadshows are half-day events that bring customers, prospects, and partners together for thought leadership, product demonstrations, and networking. For Marketo, the roadshows bring marketers from around the globe into the Marketo Marketing Nation. Interested in seeing what a Marketo roadshow looks like?

Thought Leadership 48

Thought Leadership Marketo Best Practices Microsite 48

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

Just because you’re finding prospects on LinkedIn, Facebook, and Twitter doesn’t mean they’ll seriously consider your products and services unless they’re directed to do so. And if you do, you have some copy throughout your site that was created to introduce prospects to your products and pre-sell them on the benefits.

Social Media 48

Social Media Traffic Media B2B Thought Leadership 48

Brandpoint

JULY 12, 2019

As Marketo put it, sales and marketing are two different planets orbiting the same sun. Events are a space to grow your business and gain quality sales prospects. Coming prepared is one of the best things your sales and marketing teams can do. At the same time, they are working toward the same overall business goal.

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Conference Work Management Planning Skype 113

Adobe Experience Cloud Blog

DECEMBER 12, 2013

After you’ve planned your webinar, most marketers will send out invitations to a targeted list, use a registration form to gather some data about prospects, and then use the attendance data (like duration of stay) as a measure of engagement. The best way to get positive ROI from your webinars is to continually repurpose them.

Webinar Metrics 48

Webinar Metrics ROI Top of Funnel B2B Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 9, 2013

by Dayna Rothman After months spent tirelessly preparing, Marketo Summit is finally here! This year Summit kicks off with, “Welcome to the Marketing Nation”, featuring Phil Fernandez, CEO of Marketo, Patty Azzarello, Founder and CEO of the Azzarello Group, and a slew of other surprise guests. We are changing that. What’s more?

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Marketo Work Management Planning Advertising Agencies 48

Adobe Experience Cloud Blog

JUNE 16, 2016

Brands that provide the best cus t omer experience and service have the highest retention rates. These platforms allow you to monitor for brand mentions, hashtags, keywords, or phrases. Simply enter the names of some of your prospects and customers into the social channel’s search engine to determine if they have an account.

Social Media 48

Social Media Ideal Customer Profiles Media Marketing Automation Services 48

Referral Rock

DECEMBER 5, 2019

Everyone wants to do what’s best for their customers. You’ve funneled out your best customers! Some best features are database management, landing pages, API & integrations, filters, customizable. He will give all your best content it’s time to shine. Yeah, I get it… show me the list.

Marketing Automation Services 76

Marketing Automation Services Budget Programs Work Management Enterprise Management 76

Adobe Experience Cloud Blog

AUGUST 24, 2015

Finding quality prospects is one of a marketer’s biggest challenges—how do you find leads that will convert into sales? In fact, 78% of small businesses now get at least a quarter of their new customers via social media, and two of the best channels for business are LinkedIn and Twitter. 1 challenge. (I Bonus Sidenote: Referrals.

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Ranking Tactics 48

Adobe Experience Cloud Blog

AUGUST 15, 2016

Developing video content is a great way to communicate your brand’s story, reinforce your value proposition, engage with audiences, and interact with customers and prospects. Gifs, trending hashtags, quickly referencing value-added content—the possibilities truly are endless. LinkedIn Finally Takes the Leap Into Video.

Video Marketing 48

Video Marketing Thought Leadership Broadcasting Youtube 48

Adobe Experience Cloud Blog

DECEMBER 17, 2015

What’s the missing link? One of the best ways to do this is to find influencers, bloggers, and other sources within your industry and ask them for a quick interview surrounding the subject of your content. Social banners work best if you’re promoting big pieces of content like an ebook that’s designed to drive leads.

Social Media 48

Social Media Tactics Banners Media 48

SnapApp

FEBRUARY 13, 2018

And, prospects are much more educated — 90% of the buying process is over before a prospect ever speaks to a salesperson: . Multichannel marketing refers to the practice of engaging prospects, leads and customers across a combination of indirect and direct communication channels. Today, there is an average of 5.4 Source ).

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

SnapApp

JULY 19, 2017

Some of the best networking happens after hours. . Here’s a great interactive map example from Marketo : . . Let them know which social media channels you’ll be using to share updates about the event, communicate any hashtags early and often, and encourage live-tweeting from those who are at the event with you. .

Planning 54

Planning B2B Marketing Opt-out Vendors 54

SnapApp

APRIL 7, 2016

Not only is SnapApp’s builder easy and fast, but the platform plugs into your marketing automation system, feeding it with powerful prospect data. A curation vehicle that allows you to tell stories in real time with live blogging, breaking news updates, and hashtag collections and results. Marketing Automation. Click To Tweet.

Marketing Automation Services 48

Marketing Automation Services Paid Content Resources Top of Funnel 48

Zoominfo

FEBRUARY 22, 2018

Focus your time and budget on the channels that will best help you meet your goals. While the text and link might stay the same, there are different steps you can take to make your content more engaging on each platform. Similar to Facebook, images and videos work best to drive engagement. Is your audience even using Snapchat?

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Lead Generation Social Media Lead Scoring Lead Ranking 214

B2B Marketing Zone Posts

DECEMBER 1, 2010

Here’s what the social signals said was the best content and the hottest topics. It is currently a front-runner for Slideshare’s 2010 World’s Best Presentation Contest (I’d love it if you went and voted for it. We’ve assembled some simple best practices that you can use to build better campaigns.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Single Grain

NOVEMBER 11, 2019

There are dozens of examples, but here are a few other companies that are using AI and ML to enhance the customer experience: The North Face uses machine learning to help shoppers find the best outdoor recreation product. 13 Messages Your Chatbot Should Be Saying to Prospects. How to Build a Facebook Chatbot Marketing Funnel.

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76

Adobe Experience Cloud Blog

OCTOBER 17, 2016

Social media marketing allows you to get to know your company’s target accounts and the prospects within them in a unique way and get relevant, personalized content in front of them at just the right time. You can include links to your relevant content, but make sure to do so in a way that comes across as more helpful than sales-driven.

Account Based Marketing 48

Account Based Marketing Paid Search Agency Social Media Social Marketing 48

Metadata

MARCH 18, 2021

Our prospecting team takes too much time to book meetings with their account executives. So he said, “I don’t need you because I can do my own the routing,” and then I become a link. We’d rather have just an infrastructure layer with a bunch of best in class tools on top of it. Use case is prospecting.

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52

Adobe Experience Cloud Blog

MARCH 11, 2014

Luckily for marketers, there are plenty of ways to give your content marketing a makeover, which you can explore in my new ebook with Marketo: Let’s Get Visual! Take a look at Marketo’s Facebook page to see social photo sharing in action. Even the best (or most basic) content can benefit from a visual boost.

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Marketo Content B2B Thought Leadership Paid Search Agency 48