ANNUITAS

FEBRUARY 23, 2021

There is no magic product that will suddenly make all of your marketing and sales challenges solvable. Instead of buying more products, focus on how your tools can help you Engage, Nurture, and Convert your buyers to create an orchestrated buyer journey. It Will Require Change.

Demand 130

Demand Work Management Budget Programs Planning 130

ANNUITAS

JULY 7, 2015

We marketers like nice, logical step-by-step directions to map out the buying process, but the truth is that our buyers don’t really care about our carefully rendered charts and diagrams of how they buy. The number of people involved in a purchase for B2B has been expanding in recent years (5.4 Get outside-. Reverse-Engineer-.

Enterprise Management 100

Enterprise Management Buyer's Journey Demand Generation Agencies B2B Sales 100

ANNUITAS

NOVEMBER 3, 2016

Contrary to campaigns, a solid demand generation program creates a gradual relationship with the buyer, aligning frequency of messaging and relevancy of content with their current place in their buying journey (and it is different for everyone). The focus of most campaigns are generally all about the organization itself or their product.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

ANNUITAS

NOVEMBER 3, 2016

Contrary to campaigns, a solid demand generation program creates a gradual relationship with the buyer, aligning frequency of messaging and relevancy of content with their current place in their buying journey (and it is different for everyone). The focus of most campaigns are generally all about the organization itself or their product.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

ANNUITAS

NOVEMBER 3, 2016

Contrary to campaigns, a solid demand generation program creates a gradual relationship with the buyer, aligning frequency of messaging and relevancy of content with their current place in their buying journey (and it is different for everyone). The focus of most campaigns are generally all about the organization itself or their product.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

ANNUITAS

DECEMBER 22, 2015

By focusing more diligently on accounts that are likely to buy, leads from your ABM target list are more likely to get the attention that they deserve, and are more likely to drive revenue. which technologies do they already use) details are important as you strive to understand the common characteristics of your best customers.

Account Based Marketing 100

Account Based Marketing ABM Demand Generation Paid Search Agency 100

ANNUITAS

FEBRUARY 25, 2014

Marketers discuss creating an innovative culture, brand innovation, creating and developing innovative products, establishing a culture of innovation. Attend Lead Love Denve r, March 4th and learn from some of the best. Many marketers today are looking to innovate. Has there been much innovation in B2B marketing organizations?

Marketing Management 100

Marketing Management Demand Generation Demand Sales Qualified Leads 100

ANNUITAS

JANUARY 25, 2022

Research shows that the buying process involves many more people than it did just 10 years ago. Buying committees are anywhere from two to four times larger than they were in 2011. Gartner reports that the average complex B2B purchase involves 11 individual stakeholders—and that sometimes flexes up to nearly 20 people.

Enterprise Management 130

Enterprise Management Buy Work Management Marketing Management 130

ANNUITAS

JANUARY 6, 2015

As we start 2015, the one thing that B2B marketers can be assured of is that our market and the approach our buyers take to purchase will continue to change and become all the more sophisticated. This campaign approach leads to a very convoluted buying experience for the buyers. The best news? Don’t Treat All Content The Same-.

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

ANNUITAS

SEPTEMBER 29, 2016

In answer to the age-old question of which platform is the best one for B2B marketing? when asked which one channel they’d turn to for information on a purchasing decision, 1 in 4 (24%) decision makers said Facebook would be their social channel of choice.”. One of them is the buying stage of the prospect. This is so true.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

ANNUITAS

MARCH 26, 2013

Today, consumers are in complete control, with almost unlimited access to get the information they want to make the right buying decision. If you trying to build a relationship with consumers, one in which they value you for more than just your products or services, great content is the next best thing.

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

ANNUITAS

APRIL 10, 2014

Taking a strategic approach reverses this and puts the buyers squarely as the focus and causes organizations to align around their buying process. The real issue is not, “who will use automation”, but rather the governance that is put in place to ensure there is a best practice methodology that is adhered to across the organization.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

ANNUITAS

FEBRUARY 9, 2012

In business, your buyer has a problem that needs to be solved (goal), obstacles such as detractors, lack of budget, lack of knowledge about the best approach, and more that must be reconciled to complete his “story” or buying experience. It’s not about the product, but rather the solving of the problem.

Interactive Marketing 100

Interactive Marketing Work Management Marketing Management Emarketing 100

ANNUITAS

SEPTEMBER 29, 2016

In answer to the age-old question of which platform is the best one for B2B marketing? when asked which one channel they’d turn to for information on a purchasing decision, 1 in 4 (24%) decision makers said Facebook would be their social channel of choice.”. One of them is the buying stage of the prospect. This is so true.

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

ANNUITAS

OCTOBER 23, 2014

Not to mention how difficult it can be to trace any of those conversions to actual sales, and how the “brand” value is tenuous at best. B2B conversions often take a very long time to prove their value, unlike a T-shirt sale or television purchase, which can be proven in minutes or less. Focus on lead management-.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency PPC Marketing Automation Services 100

ANNUITAS

FEBRUARY 28, 2011

y ou should concentrate your efforts on the middle of the pyramid, on prospects that were referred to you by a trusted source – ideally your own satisfied customers – as well as prospects who have developed a relationship with your brand but have not yet purchased, and those who consider you to be a recognized expert in the field.

Top of Funnel 100

Top of Funnel Lead Ranking Marketing Qualified Leads Buying Cycle 100

ANNUITAS

AUGUST 14, 2012

In essence, marketing is delivering a product (leads) to a buyer (sales) and meeting their need. However, if we understand that the customer (defined by Webster’s as “ one that purchases a commodity or service” ) is truly the B2B buyer, then the alignment discussion completely changes. To do so meets sales’ expectations.

B2B Thought Leadership 100

B2B Thought Leadership Marketing Management Peer-to-peer Thought Leadership 100

ANNUITAS

AUGUST 14, 2012

In essence, marketing is delivering a product (leads) to a buyer (sales) and meeting their need. However, if we understand that the customer (defined by Webster’s as “ one that purchases a commodity or service” ) is truly the B2B buyer, then the alignment discussion completely changes. To do so meets sales’ expectations.

B2B Thought Leadership 100

B2B Thought Leadership Marketing Management Peer-to-peer Thought Leadership 100

ANNUITAS

SEPTEMBER 7, 2010

   They went onto say that they had purchased the automation technology several years ago, but they only used it to send out survey links to customers. I’m amazed at the number of organizations that buy off on technology without any forethought or planning with regard to the people part of the equation. 

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

ANNUITAS

OCTOBER 1, 2020

Most companies know who they want to target, but the subsequent persona work typically looks at the basis of how that target will interact with the company’s product or service. It is equally rare, however, that these established personas actually dig into the customer journey and subsequent content consumption during a buying process.

Work Management 162

Work Management Demand Marketing Management Marketing Automation Services 162

ANNUITAS

FEBRUARY 20, 2014

I think it comes from wanting to be the best at everything and just not knowing how to start. She said, “Your words are the best words” and to me that pretty much sums it up. When you create content think about how each piece is going to help your buyer with their needs and where it is most appropriate in their buying cycle.

Eloqua 100

Eloqua Content Buyer Personas Buying Cycle 100

ANNUITAS

JUNE 1, 2015

Citing sources from their own research and that of Forrester and Corporate Executive Board (CEB ) that show how the majority of B2B buying cycles are self-driven, digital endeavors, Sirius then showed additional research that said these research backed statements – including their own – may not be completely accurate.

B2B Sales 100

B2B Sales Top of Funnel Research B2B 100

ANNUITAS

JULY 14, 2016

The event, hosted by B2B Marketing , was a one-day event that delivered multiple sessions focused on best practices on everything from content, measurement, demand generation and Account-Based Marketing (ABM) strategies. ” “This does require being an expert in your field and not just an expert on your product or company.

Top of Funnel 100

Top of Funnel Account Based Marketing Demand Generation Agencies B2B Sales 100