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How to turn a good white paper into a great lead generation piece

Fearless Competitor

Great content or a great lead generation tool. Do you want a trickle of leads or a flood? To illustrate, let’s look at an example of how to turn a nice white paper into a great lead generation program: Let’s say you hire a company like the B2B lead generation company Find New Customers to write a white paper for you. Quality leads matter.

What’s the ONE thing I should do in B2B Lead Generation?

Fearless Competitor

If there was just one thing I could do to improve the quality of sales leads, what is it? In fact, a study by MarketingSherpa found lack of quality leads was the #1 problem for 8 out of 10 CMOs. B2B lead generation is a science — and thus cannot be distilled down to a single. Find New Customers is one of few  lead generation companies in New York.

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Hiring for lead generation without addressing fundamental issues is….

Fearless Competitor

Just saw a demand generation job posted on Linkedin for a software company in Cambridge, MA called Endeca. Hiring someone to head demand generation is lipstick. Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&# Fire away!

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How to Use SlideShare for B2B Lead Generation

Hinge Marketing

Experiencing a plateau in leads? It might be seasonally related — or it might be time to think outside the box with where you are targeting B2B lead generation. In a research study of 500 professional services firms, we found striking connections between online lead generation and firm growth and profitability. Lead Generation Online Marketin

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. preference, lead generation) isn't new, just more intense.

B2B Lead Generation: The Power of Video

Fearless Competitor

Do Salespeople Need More Leads? B2B Lead Generation Using Online Video. And why we have our very own Find New Customers YouTube channel - filled with great videos on B2B marketing and lead generation. Jeff Ogden is President of the B2B lead generation consultancy Find New Customers “ Lead Generation Made Simple ”. Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&#   Find New Customers is one of few  lead generation companies in New York. Yes, Indeed!

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“If you just do , your lead generation challenges will be over”

Fearless Competitor

Just buy our (crap) and your lead generation problems are over! Everyone seems to have the answer to the lack of quality sales leads problem. They all promise that, if you will only do X, all the lead generation quality issues your salespeople are griping about will be over. Over 70% of marketing generated leads are never followed up.).

B2B Lead Generation: Social Marketing to the Business Customer

Fearless Competitor

Do Salespeople want more leads? B2B Lead Generation using social media. Why don’t you download Jeff’s free B2B lead generation white paper , How to Find New Customers, today? Find New Customers is one of few lead generation companies in New York. Follow Jeff on Twitter or download the free white paper on B2B lead generation.

Are You Reaching Your A/E/C Lead Generation Potential?

Hinge Marketing

And results from our recent study of over 500 professional services firms back up that idea. The data showed that today, most firms are using their website for at least basic online marketing purposes: last year, 46% of firms redesigned their websites, 77% generated at least some of their leads online, and 66% plan to expand their online marketing budgets next year.

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. preference, lead generation) isn't new, just more intense.

Overview of Find New Customers

Fearless Competitor

Forgive us, but we simply wish to share a brief company overview of the B2B Lead Generation company Find New Customers. Sales lead generation is critical today. Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&#

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Find New Customers: 6 Keys to B2B Marketing Success in 2011

Fearless Competitor

If you want to find new customers using lead generation programs , you need to do a few things very well. sales lead generation program depends on successful execution of a handful of things. Simplify – Less is more (people only read 28% of the info anyway) For a good example, check out Kinaxis , winner of our Best B2B Marketing Idea of the Year award.

Sales and Marketing leader Jeff Ogden interviewed on INTREPID radio

Fearless Competitor

Jeff and I had a fun and engaging discussion about the common mistakes organizations makes in B2B sales, lead generation, content generation, HubSpotTV, and the strong marketing utility of publishing white papers and guest posting. Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Quality  sales leads matter. Jeff Ogden.

Inbound Marketing – Simplified

Fearless Competitor

Inbound marketing is a critical part of B2B lead generation today. Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&# Find New Customers is one of few  lead generation companies in New York. Quality leads matter.

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. preference, lead generation) isn't new, just more intense.

B2B Lead Generation: Edelman Trust Factor 2011: Credentials Count More Than Ever

Fearless Competitor

Do Salespeople want more leads? If you are looking to improve sales leads using B2B lead generation strategies, you need to build trust with prospective buyers. Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Quality  sales leads matter. Filed under: Business relationships , Demand Generation , Leadership Lessons.

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Find New Customers: B2B Marketing Simplified

Fearless Competitor

That’s the essence of lead generation programs – B2B lead generation in a nutshell, if you will. And as this chart shows, sales lead generation addresses the top challenge of Chief Marketing Officers today. You need to watch and adapt to changing behaviors – to draw inferences from what they are doing online. Quality leads matter.

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7 Keys to Successful Lead Scoring

Fearless Competitor

Find New Customers to release the second in a series of great content regarding B2B lead generation. Sales Lead Generation using engaging, bite-sized content. Keys to Successful Lead Nurturing. Keys to Successful Lead Scoring. Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Quality sales leads matter.

Laugh and Learn featuring @fearlesscomp – Episode 16 – Content Marketing

Fearless Competitor

In his weekly show, Jeff Ogden, the Fearless Competitor and President of the B2B lead generation company Find New Customers shares a witty video clip with a good marketing take-away. Find New Customers is a leads generation company who helps businesses who have between 150 and 5,000 employees and sell complex products to businesses to craft marketing strategies using the best lead generation approaches, including social media marketing. Find New Customers is one of few  lead generation companies in New York. Quality leads matter.

What Type of Content Should My Company Produce?

Fearless Competitor

With great content, business sales leads are almost impossible to obtain. I’m continually amazed by the number of B2B sellers with either no content or terrible, self centered content. Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&#

“If we just do _, everything will be fine”

Fearless Competitor

“We don’t have time to bring in a leads generation consultant. If it were that easy to crank up B2B lead generation, savvy companies like  Eloqua ,  Kinaxis ,  Amazon and  Zappos would be a dime a dozen. You need to craft stories and build solid processes, like comprehensive lead nurturing programs. And you need clear lead definitions and lead scoring.

Why hiring a search marketing firm is a waste of money

Fearless Competitor

“Just think of all the leads that will pour in if you rank highly in Google when people search.&#. Find New Customers is top 5 on page one of Google for each of our main keywords, like B2B lead generation , sales lead generation , and lead generation companies. That is exactly what the B2B lead generation company, Find New Customers did.

How to Do Great Marketing with (Almost) Zero Money

Fearless Competitor

These approaches have been primary means of attracting business sales leads in the past. one of the best ways to demonstrate knowledge is to start writing a blog. In our case, we turned a popular blog article, 7 Keys to Successful Lead Nurturing into a very slick looking Cheat Sheet. Become active online. Quality leads matter. Have times really changed that much?

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Why you will never see an ad for Find New Customers

Fearless Competitor

We are a different kind of b2b lead generation company. We share great content on b2b marketing , sales lead generation , lead nurturing , lead scoring , etc. Find New Customers is one of few  lead generation companies in New York. Follow Jeff on Twitter or download the highly acclaimed guide to B2B lead generation , How to Find New Customers.

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The Sorry State of Sales Leads Today

Fearless Competitor

They are being given an impossible task. A new study by Vorsight and The Bridge Group Inc. points out the sorry state of sales leads today. You can download the study here. Here are two take-aways: What Percentage of Marketing-Generated Leads  do you Feel Fit your Sweet Spot? (i.e. Sales Reps should view leads as arrows pointing to potential opportunity.

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How to Find New Customers – the Bible of B2B marketing

Fearless Competitor

Lead Generation Made Simple – and a true classic ( Click link below or image to grab it ). There is so much being written about demand generation, but most of it doesn’t make demand gen simple to understand. Lead Generation expert. Just click the image of How to Find New Customers to download this classic white paper on marketing lead generation for free.

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Sunday thoughts

Fearless Competitor

By now, we have our weekly leads report from  Marketo. “ 7 Keys to Successful Lead Nurturing “ Frankly, everyone doing lead nurturing should download it. We don’t even use a signup form. I’m shocked how many companies don’t “get b2b lead generation.&# Sales lead generation is critical to deliver business sales leads.

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B2B Marketing: Winning net new customers is #1 goal…

Fearless Competitor

The conclusion of CSO Insights study of over 2,000 companies revealed: Companies want to win new customers, and quotas are up, but they do not have the systems and processes in place to succeed. Sales lead definitions much be agreed. Lead nurturing needs to be put in place. Lead scoring must be agreed and implemented. These are the kinds of areas where the B2B lead generation experts at Find New Customers can help. Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Quality  sales leads matter. Only 6.5%

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Personality – The Missing Ingredient in B2B Marketing Today

Fearless Competitor

Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&# Find New Customers is one of few  lead generation companies in New York. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation.

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Laugh and Learn featuring @fearlesscomp – Episode 29 | How to Sell Soap

Fearless Competitor

Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&# Find New Customers is one of few  lead generation companies in New York. Follow  Jeff on Twitter or download the f ree white paper on B2B lead generation.

Forrester Confirms Continuing B2B Sales and Marketing Alignment Gap

Fearless Competitor

Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&# Find New Customers is one of few  lead generation companies in New York. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation.

Greatest Challenge Facing CMOs Today – Generating High-Quality Sales Leads

Fearless Competitor

“The vast majority of CMO’s in the study indicated that generating high quality leads is their top challenge. Source: MarketingSherpa B2B Marketing Benchmark Study, August 2010 of 297 CMOs. The study agrees, saying that software alone will note “make for an optimized sales funnel.&# How do you plan to address the high quality sales lead problem?

B2B Content Marketing: HubSpot May Be the Best in the World

Fearless Competitor

Do Salespeople want more leads? And they host a weekly online “TV&# show featuring special guests. ( I was the guest back on November 19, 2010 ). This is why Find New Customers is a prodigious publisher of great free content, like our new “cheat sheet&# 7 Keys to Successful Lead Nurturing , and we do not spend one dime in advertising. Quality  sales leads matter.

Sunday thoughts

Fearless Competitor

Looking for instant results in B2b lead generation ? Run a few email blasts and watch the leads pour in? It’s not about throwing so-called sales leads to salespeople. Check out our new lead nurturing cheat sheet in this video clip. Find New Customers is one of few  lead generation companies in New York. Quality leads matter. Nothing.

Find New Customers: Collecting registrations – right and wrong way

Fearless Competitor

Prospects are looking for information and not interruption while engaged in your B2B lead generation programs.  After all, you cannot start lead nurturing without prospect information.  Here’s an example of what not to do in your lead generation programs.  Find New Customers is one of few lead generation companies in New York. Last name.

Find New Customers – Improve email marketing in 2011

Fearless Competitor

Email is the lynch-in of B2B lead generation today. 77% of all US online consumers say they have become more cautious in the past year about giving their email addresses to companies. Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&#