Choozle

JUNE 2, 2021

As a marketer, the third-party cookie data allows you to better understand your website visitor’s behaviors, such as websites they visit, recent purchases, and interests shown on various websites, which enables data targeting and retargeting and visitor insights. Learn more about Project Rearc here. Contextual targeting.

Marketing Management 94

Marketing Management Advertising Agencies Privacy Privacy Protection 94

Martech Advisor

MARCH 17, 2020

After all, it helps marketers in plenty of ways, ranging from improving data security to understanding consumer behavior. After all, it helps marketers in plenty of ways, ranging from improving data security to understanding consumer behavior. For marketers, it's essential to understand the behavior of their target audience.

P2P 53

P2P Privacy Protection Internet Marketing Eye-Tracking 53

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. Instead, look at more reliable email-based metrics and focus on providing useful content to prospects. Don’t worry about it. What Changed for Email Open Rate?

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Salesforce Marketing Cloud

APRIL 15, 2024

While open rates remain a KPI we keep our eyes on, it’s essential to note that it may not always reflect direct subscriber interactions, due to privacy measures. Consider a holistic approach by analyzing click-through rates, conversions, and other behavioral data to gain deeper insights into your subscribers interactions.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. Your prospect or customer inherently gives you permission to know more about them. As Google goes, so does the rest of the market.

Sales Management 86

Sales Management Opt-out Privacy Opt-in 86

Litmus

JUNE 16, 2021

Imagine seeing your core email metrics from your email service provider (ESP) plus your subscriber behavior and engagement ones from Litmus all in spot. The Litmus Insights Digest, a weekly summary of email engagement, makes it even easier to stay on top of subscriber trends and behaviors with no extra effort.

Eloqua 79

Eloqua Privacy Protection Aggregators Click Rate 79

Scoop.it

NOVEMBER 3, 2022

To make the most of the purchase intent in this peak season, you must build effective email marketing campaigns that will appeal to all your prospects and customers. Consumer shopping behavior is different during the Holiday season when compared to the rest of the year. Try to solve the user’s challenges through your emails.

Email Marketing 94

Email Marketing Tips Planning Deliverability 94

Martech

JUNE 3, 2022

For example, in an effort to safeguard its customers’ privacy, Apple in mid-2021 announced features in iOS, Mac OS and Watch OS that limit the data available to marketers. Because of the way emails are cached under Apple’s Mail Privacy Protection, emails appear to be opened when they actually have not been, skewing the results.

Marketing Automation Services 135

Marketing Automation Services Enterprise Management Work Management Marketing Management 135

Hinge Marketing

MARCH 12, 2020

Connecting experts to experience – Both business prospects and potential recruits are looking for clues that suggest the firm they are considering is a cultural and organizational fit. At the same time, this process will have to be counterbalanced with adequate privacy protections.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Litmus

APRIL 4, 2024

That’s partially because Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. That means thinking through segments by geography or past purchase behavior. For the record, soft bounces and emails opened in preview mode should not impact opens).

Email Marketing 96

Email Marketing Deliverability Tips Work Management 96

Martech

SEPTEMBER 30, 2021

GreaterGood’s ability to shift focus as customer behavior, commerce trends, and technology have changed over the past two decades has contributed to their longevity. Chances are, those prospects and influencers are on LinkedIn. They now have over a dozen brands and cause areas which include a variety of different donation approaches.

Multi-Touch Attribution 74

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 74