SmartBrief - Marketing

AUGUST 23, 2023

Generative AI is intrinsically related to the future of digital work. Breakthroughs in generative AI solutions can inspire creativity, increase productivity, provide exceptional customer service, and improve overall efficiency. SMBs can succeed in a competitive market by growing, automating, and streamlining.

Marketing AI 52

Marketing AI Small Business Marketing Generation Work Management 52

Hubspot

AUGUST 30, 2023

Artificial intelligence has moved beyond the hype and is now seamlessly integrated into many aspects of business operations. Will it be the end of salespeople, or will it become the secret weapon to help sales reps work more efficiently? But how does refusing AI impact business results? Let’s jump to the nitty-gritty.

Marketing AI 63

Marketing AI Top of Funnel Lead Ranking Work Management 63

Bannerflow

APRIL 6, 2023

As we head into 2023, marketers face an increasing set of challenges and opportunities. To stay ahead of the curve, marketers must be proactive, data-driven, and focused on delivering long-term results. Once the data is gathered, it can be analysed to identify patterns and insights that can be used to inform marketing decisions.

Marketing AI 52

Marketing AI Advertising Agencies Marketing Budget Marketing & Strategy 52

Outgrow

APRIL 17, 2024

Welcome to the Marketer Of The Month blog! We recently interviewed Yue Wang for our monthly podcast – ‘ Marketer of the Month ’! AI as the foundation for telecom transformation, reducing costs and expanding revenue streams. Identifying opportunities and recommending unified frameworks for AI in telecom.

Network Marketing 52

Network Marketing Work Management Marketing Management Research 52

Rev

AUGUST 23, 2023

In an ever-evolving market, this requires frequent fresh approaches to revenue generation. Unlike market-led growth, product-led growth uses the product itself to drive acquisition, expansion, conversion and retention. And the best part, it does it all while minimizing the need for traditional sales and marketing techniques.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Salesforce Marketing Cloud

AUGUST 23, 2022

When an insurance company says it is adapting insurtech or a startup enters the insurtech market, they aim to create customer experiences that rival the best of retail. This could mean focusing on value (like Warby Parker), personalization (like Netflix), or efficiency (like Amazon). What is insurtech? Why is insurtech important?

Ad brokers 52

Ad brokers Marketing AI Work Management Marketing Management 52

Sana Commerce

MARCH 24, 2023

Table of contents The modern electronics industry The global electronics e-commerce market size is estimated to grow to $417 billion in 2023, and if predictions are accurate, will continue to do so exponentially in the coming years. In an industry as saturated as this one, it is necessary to stay ahead of the trends to remain competitive.

Marketing Management 52

Marketing Management Digital Transformation Cable Transparency 52

Convert

OCTOBER 27, 2020

Take the A/B testing tool Optimizely, a high-priced player in the experimentation world — can you replace it with another SaaS diamond that will fit better into your marketing strategy and budget? Convert is a robust, cost efficient Optimizely alternative. But it takes some analysis to determine if this is the case. Who is Optimizely?

A/B testing 101

A/B testing Optimization Enterprise Management Budget Programs 101

Unbounce

JUNE 6, 2023

If you’re a marketer, you’re all too familiar with the, uh… less exciting parts of the job. Generative AI tools like ChatGPT, Midjourney, and Smart Copy can spin up everything from copy and imagery to a full-blown advertising plan. Could AI actually, seriously, build a whole marketing campaign on its own? Thanks, Pete.

Paid Content 52

Paid Content Paid Search Agency Campaigns Ad Building 52

Single Grain

JULY 7, 2023

But with so many marketing channels, tools and techniques available, how do you know which path to take? This approach saves time and money while still reaching advertising objectives by tapping into the expertise and resources of external specialists or an outsourced marketing team, instead of hiring a full-time in-house team.

Advertising Agencies 52

Advertising Agencies Paid Content Advertisements Advertising 52

Valasys

JULY 18, 2023

Making AI accessible to everyone is known as democratizing AI. In other words, open-source tools and datasets created by corporations like Microsoft and Google are made available so that anyone can create cutting-edge AI software. These tools and datasets require less AI expertise from the user.

Marketing AI 52

Marketing AI Ethics Business Lead Ranking 52

Single Grain

NOVEMBER 28, 2023

If your business intends to remain competitive in the crowded online space, you have to adapt your strategies to the latest innovative digital marketing trends — before they become mainstream. Let’s dive in and explore the forces shaping the future of digital marketing. Yes, we’re speaking of AI.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126