KoMarketing Associates

JUNE 2, 2016

Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful. So how can B2B marketers ensure that the budget for social media marketing continues to be supported by leadership?

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

MARCH 1, 2018

Display advertisements can be extremely effective at generating awareness, informing customers and potential customers of key changes and value propositions, and creating a huge digital footprint across many different websites that cover a vast array of topics and categories. Tailor calls to action in a way that confuses users.

Display 184

Display Advertisements Advertising Adsense 184

Webbiquity

FEBRUARY 4, 2020

They weren’t able to communicate the value of their existing programs or justify budget increases to fund new initiatives. Our mission is to eliminate barriers to good security and communication is one of the big ones. I need more budget.”. The Entrepreneur Interview Series #18: Alex Wise, Netpeak Software.

Budget Programs 295

Budget Programs Validation Work Management Allocation 295

Sword and the Script | B2B

SEPTEMBER 28, 2021

58% of marketers say martech cybersecurity was the top consideration in procuring marketing software tools. I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. Martech: goals, pain points, barriers and benefits. His decision boiled down to the salesperson.

Differentiation 75

Differentiation Marketing Management Buy Budget Programs 75

Litmus

FEBRUARY 8, 2024

They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. Marketing budgets In January 2023, many experts shared dire warnings about the economy. Brands should: Conduct accessibility audits across your email marketing programs.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

Valasys

APRIL 20, 2023

Based on this data, experts make changes to the website or landing page using different conversion rate optimization tools, such as testing different headlines, changing the placement of CTAs, simplifying the checkout process, and improving website speed and mobile responsiveness. What to look for in a CRO tool?

Conversion Rate 72

Conversion Rate Multivariate analysis Budget Programs Optimization 72

SalesGrape

FEBRUARY 2, 2024

For small businesses, the challenge often lies in navigating these complexities with constrained budgets and limited manpower. Market Expansion: For small businesses eyeing market expansion, outbound calling is a strategic tool for reaching new audiences. This real-time interaction is invaluable for adapting strategies on the fly.

Small Business Marketing 72

Small Business Marketing Business Sales Qualified Leads Allocation 72

SocialPilot

FEBRUARY 26, 2024

“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li , Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. But there’s more to AI marketing than just the strategies and the tools. Wouldn’t it be great?

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Salesforce Marketing Cloud

FEBRUARY 14, 2023

Vendor sprawl, also known as technology bloat, occurs when businesses have software application redundancies across different departments, creating many inefficiencies. Be transparent across departments and share information. Manage partner relationships Create a seamless customer experience with Salesforce CRM tools.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Vendors 98

Velocity Partners

JANUARY 24, 2024

information collected from their subscribers when they interact with the app). You may not have any real user data to start working with: If you capture any utilization data at all, it’s hard to draw playful personality-quiz conclusions from the way customers use your billing software. What’s your software budget?

Peer-to-peer 85

Peer-to-peer Work Management Marketing Management Lead Scoring 85

EveryoneSocial

AUGUST 24, 2020

If you currently work as a marketer or spent any time in the marketing department, you are well aware of the amount of B2B marketing tools currently available. And you can see the insane visual that from The MarTech 5000 below: Many of these marketing tools can be used in all different industries, but I’ll be focusing on B2B specifically.

Marketing Automation Services 69

Marketing Automation Services Paid Content Budget Programs B2B Marketing 69

SendX

SEPTEMBER 3, 2020

The lack of trust is a barrier in getting them to buy from you for the first time. Shoppers will feel more comfortable sharing personal data in the future 86% of shoppers say they’re willing to share relevant information in exchange for personalized discounts. There are many web analytics tools available for every budget.

Personalization 195

Personalization Budget Programs Pricing Price 195

Method and Metric

APRIL 22, 2020

This webinar provides a basic introduction to SEO and focuses on the areas you can experience the biggest return on, despite potential barriers of time or budget. Keep in mind that SEO is NOT: Overnight success Tricking or manipulating the search engines to show your site Bate and switch your visitors Misleading information or spam.

Budget Programs 71

Budget Programs SEO Webinar Metrics Long Tail Marketing 71

BenchmarkONE

MARCH 25, 2022

The structure of your digital marketing team will depend on the size and budget of your business. . Whatever the size of your business, it’s essential to structure your digital marketing team to align with your business budget and goals. . Consider marketers with a wide-ranging skill set that’s transferable across the board.

Paid Content 76

Paid Content Enterprise Management Work Management Budget Programs 76

Zoominfo

FEBRUARY 1, 2018

Here are the most important B2B lead generation statistics to inform and evolve your B2B lead generation strategy: B2B Lead Generation Statistics: The Current State of Lead Generation. For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Sprout Social

JANUARY 9, 2024

A CRM or other customer data collection software is non-negotiable. Carve out time for audience research and build the resources and the right infrastructure into your budget. But customer data platforms are only effective if your team has the training to use them, and if they “talk” to the other tools in your tech stack.

Social Media 125

Social Media Personalization Media Work Management 125

Hubspot

OCTOBER 12, 2022

While both organize information, each solution serves a distinct purpose. Spreadsheets are computer programs that arrange data in a series of rows and columns. Databases gather information from external tables, instead of storing data in individual cells. You can also easily search for specific information across the tables.

Work Management 78

Work Management Budget Programs Outgrow CRM 78

Optinmonster

DECEMBER 19, 2023

Are they entering their real name and contact information? For all you know, all the information they enter could be fake. Most data breaches involve cybercriminals using hacking techniques to steal credit card information. Use tools that offer robust data privacy features to overcome this eCommerce business challenge.

eCommerce 83

eCommerce Marketing Management Business Budget Programs 83

Adobe Experience Cloud Blog

APRIL 17, 2019

To do that, it helps to take a look at some of the common barriers to success. Breaking down creative silos means that valuable information is shared more freely across teams, and the resulting output is more dynamic, which is an extraordinarily valuable thing in the world of marketing. No clear method for measuring ROI.

SEO 134

SEO Work Management Marketing Management Budget Programs 134

Top Rank Marketing

NOVEMBER 9, 2023

This points to one of the biggest barriers facing business leaders when it comes to search engine optimization. Marketing leaders across industries are wondering: How much of my marketing budget should be allocated to SEO, and what can we expect to get out of it? If you can’t measure it, you can’t make sense of it.

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

TrustRadius Marketing

MARCH 28, 2022

If you’re completely new to this and have a small budget and a small team making your web platform accessible will look daunting. The silver lining is there is an abundance of software that can streamline the process of making your website accessible. This is where validator and evaluation tools are lifesavers.

Budget Programs 98

Budget Programs Enterprise Management Work Management Validation 98

Zoominfo

OCTOBER 5, 2023

Fortunately, in the era of modern GTM , cold outreach can still be remarkably effective with the right tools, uncompromising data accuracy, and a tested strategic framework. Presenting your request this way removes any real barrier to a demonstration besides however much time they’re willing to give you.

Cold Calling 130

Cold Calling Outreach Marketing Analytics Tools Zoominfo 130

Brandpoint

JULY 1, 2021

How can we break down barriers for our customers? Create customer loyalty programs/post-purchase value. In many cases, content creation is now equal to ad budgets. If we are not creating valuable content to answer these questions, that’s a huge barrier to sales. Let’s begin with customer experience, or CX.

Digital Transformation 169

Digital Transformation Ideal Customer Profiles Paid Search Agency Planning 169

Martech

DECEMBER 7, 2021

And the low ROI leads to uncomfortable questions when budget leaders ask why your team is spending so much on software no one uses or isn’t creating value for the business. Software adoption matters to businesses and frequently has a measurable effect on the bottom line. Phase I: Budget approval and planning. See below.).

Work Management 93

Work Management Marketing Management Organization Budget Programs 93

ClickZ

JUNE 30, 2020

You need to explore and test the different tools and solutions available to you. Make sure you train staff effectively in all automation or AI tools you introduce. It’s not insider information to know the unmatched potential of company-wide AI implementation. There’s no one-size-fits-all approach to AI implementation.

Marketing AI 140

Marketing AI Enterprise Management Work Management Marketing Management 140

KoMarketing Associates

MAY 30, 2018

In past blog posts we have referenced using Twitter lists for both social media and SEO program initiatives. In this post, I plan on identifying five key areas B2B marketers can leverage Twitter lists in their digital marketing programs. Customer / Prospect Prioritization. SEO Link Building. Employment Engagement. Final Thoughts.

Twitter 156

Twitter B2B Marketing Advertising Agencies Ideal Customer Profiles 156

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. 63% of B2B marketers report using a marketing agency to handle some or all of their marketing program.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Sword and the Script | B2B

MARCH 26, 2024

The takeaway here is that prospects respond better to brands that set out to inform rather than sell. For their part, the marketing side, that is those producing thought leadership say the program is not properly resourced. This isn’t just about budget and writers either. Yet buyers also use these materials to evaluate vendors.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

SugarCRM

DECEMBER 29, 2015

Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. What’s the opportunity cost of onboarding marketing automation software? It’s not surprising that marketing automation software only has a 3% adoption in non-tech companies.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

SugarCRM

DECEMBER 29, 2015

Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. What’s the opportunity cost of onboarding marketing automation software? It’s not surprising that marketing automation software only has a 3% adoption in non-tech companies.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Zoominfo

JULY 24, 2019

For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ). 42% of sales reps state that a lack of quality data is their biggest barrier to lead generation ( source ). 79% of marketing leads never convert into sales.

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Tiecas

FEBRUARY 5, 2024

Here are some of the biggest hurdles we encounter and how industrial marketing can assist us in achieving our goals: Limited Resources : One of the most significant challenges for small to mid-sized manufacturing companies is limited resources, including budget, manpower, and time.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

ClickZ

APRIL 8, 2021

Many of these technology-driven changes—in consumer and business culture, talent, expectations, capabilities, budgets, and relationship dynamics—are profoundly reshaping our industry. To streamline, agencies are relying on technology and new software tools. We all wonder: what is the path to a new normal ?

Advertising Agencies 130

Advertising Agencies Paid Search Agency Ad Agencies Allocation 130

Everything Technology Marketing

FEBRUARY 26, 2013

The greatest barrier to lead generation success is lack of resources: Staff, budget and time. The company’s cloud software, professional services and education programs provide marketers with the technology and expertise needed to help marketing drive revenue.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Trade Press Services

OCTOBER 2, 2023

Reviews collected on these sites can be linked to and posted on your own website, depending on the platform, system or program you use. Prospects consider your current and past customers the most reputable source for information about your company. After all, a business is unlikely to publish negative reviews on its website.

Ideal Customer Profiles 52

Ideal Customer Profiles Tips B2B Business 52

Sana Commerce

AUGUST 10, 2023

It is this heavy investment that sometimes causes diligent budget owners to raise their eyebrows. Common causes of cost drivers in B2B e-commerce When a B2B e-commerce project runs over its budget, there are a few usual suspects that you can easily avoid if you know what to look for.

Enterprise Management 52

Enterprise Management Marketing Management Budget Programs Lead Ranking 52

DiscoverOrg

NOVEMBER 6, 2017

Fit, intent, and engagement provide the core data you need to be successful with your account-based marketing program. The days of squandering marketing budget are gone. Once you get started with ABM and implement the tools you need to get data-driven, you must operationalize the data. Fit your ICP and which are the highest fit.

Account Based Marketing 149

Account Based Marketing Ideal Customer Profiles Lead Ranking Lead Scoring 149