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How to reduce barriers to purchase

DotDigital

It’s therefore imperative that you reduce any possible barrier to purchase. What are the common barriers to purchase? Barriers to purchases are usually the result of seemingly small mistakes on your website. Though they appear small, these barriers can have a significant effect on your profits. #1: 4: Missing information.

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Data Silos: The Hidden Barrier to Effective B2B Decision-Making

RDIGS

Businesses collect vast amounts of data from various sources, ranging from customer information to sales figures and market trends. These isolated pockets of information within an organization can impede collaboration and create fragmented landscapes that prevent B2B companies from reaching their full potential.

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Removing The Barriers

ANNUITAS

MarketingSherpa recently surveyed 1,700 marketers to ask them, What barriers exist to overcoming your top B2B marketing challenges? So the question is, “How do B2B marketers begin to remove these barriers and meet the demands of their senior management and sales counterparts?”. Barrier 2: Lack of Customer Insight & Content.

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Don’t Give into Mobile Inertia – Your Longtime Cellular Provider Could be a Barrier to Modernization

Aberdeen

The post Don’t Give into Mobile Inertia – Your Longtime Cellular Provider Could be a Barrier to Modernization appeared first on Aberdeen Strategy & Research. So even if something isn’t broke, it might still be making it harder for you, and your business, to modernize and improve.

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Three barriers to B2B data-driven marketing

Biznology

Most B2B marketers really struggle to get their arms around the reality of customer and prospect information. While most senior marketers and other executives will pay lip service to the importance of customer information, it’s rare that they understand what is in their databases, and how to maintain and improve it consistently.

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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

Less than one-third had clear contact information or instructions for blind users on how to seek help. Here are some more data points to highlight this potential: 86 percent of users with access needs would spend more if there were fewer barriers. What Are the Biggest Access Barriers? Sites with accessibility issues lost $6.9

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Data-Driven Sales: Modernizing GTM with Greater Insights

Zoominfo

As Schuck notes, this relatively limited information still had value — if a company was adopting more sophisticated financial tools, for example, it stood to reason the company might also be considering investments in other solutions, such as its cloud infrastructure.