Customer Experience Matrix

MARCH 18, 2018

Technical obstacles are often less significant barriers than organizational resistance. The trick here is for the analysis to generate insights that themselves can be the basis for action, even if the CDP isn’t part of the execution process. How much organizational change will be needed?

Ideal Customer Profiles 136

Ideal Customer Profiles Barriers Trigger Marketing Analysis 136

Customer Experience Matrix

JUNE 13, 2016

Done correctly, integration of LinkedIn with Dynamics CRM could provide a major boost to that product’s utility while creating a new barrier to competition. Those features are immensely appealing and become even more important in the world of Account Based Marketing, where knowing who to reach at your target customers is everything.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

Customer Experience Matrix

OCTOBER 14, 2019

Meanwhile, actions by Google, Microsoft, Apple and other major browser are putting still more barriers in the way of data business as usual. None of this marks the end of the advertising industry or even of targeted online advertising.

Privacy 149

Privacy Advertising Agencies Advertisements Advertising 149

Customer Experience Matrix

MARCH 6, 2016

This is based on Infusionsoft’s learning over the past ten years that the main barriers to success with its software are small businesses not knowing what to do with it and not seeing immediate value from the efforts.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Customer Experience Matrix

JUNE 12, 2014

In general, the winners have focused on two of the major strategy groups: reducing sales barriers and expanding distribution. Most vendors used more than one strategy. Shading indicates the relative frequency of each strategy. Within these categories, some strategies have worked better than others.

Marketing Automation Services 120

Marketing Automation Services Vendors Marketing Automation Automation 120

Customer Experience Matrix

OCTOBER 7, 2017

That now strikes me as less of a barrier. Whether that's a paradise or nightmare is beyond the scope of this discussion. In my post a few weeks ago, I was very skeptical that manager robots would be able to coordinate the specialist systems any time soon.

Marketing AI 168

Marketing AI Work Management Marketing Management Marketing Analytics Tools 168

Customer Experience Matrix

NOVEMBER 16, 2014

The concept takes a bit of explaining to potential members, which could be a barrier to success. The system can integrate with other CRM vendors through batch file transfers. All told, I think Hushly is a pretty clever idea.

Marketing Automation Services 120

Marketing Automation Services Market2Lead Salesforce.com Privacy 120

Customer Experience Matrix

FEBRUARY 6, 2014

In fact, the trend in the marketing automation industry has generally been to increase rather than remove barriers to getting started, by doing away with options such as 30 day free trials or free implementation support.

Loopfuse 120

Loopfuse Marketing Automation Services Banners Vendors 120

Customer Experience Matrix

APRIL 10, 2014

This requires a large customer base, easy access by app developers, enough power to be useful, and a barrier that keeps the monopoly intact. I’m saying they lack the market strength to erect barriers to collect monopoly rents. The trick to winning these benefits is becoming a platform in the first place. Let me be clear.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

APRIL 27, 2017

Infusionsoft managers are acutely aware of the issues and doing everything they can to remove start-up barriers. Business owners must still take some initial steps that could be daunting. More radically for Infusionsoft, there will be a free version of the system and no start-up fee.

Marketing Automation Services 0

Marketing Automation Services Marketing AI Work Management Marketing Management 0

Customer Experience Matrix

MARCH 16, 2012

This applies whether the system providing those features comes from Salesforce.com or an AppExchange partner, and it means the barrier to entry is lower than ever. Building marketing automation features to exploit that information then becomes a lot easier than building a complete marketing automation system.

Salesforce.com 120

Salesforce.com Enterprise Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JULY 30, 2013

They are already the first vendor since Pardot to break the 150-employee barrier (blue shading). The clear winner in this scenario is Act-On, which has ample venture funding and has indeed been growing very rapidly. Silverpop and HubSpot might also benefit but neither is fully focused on standard B2B marketing automation.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Customer Experience Matrix

APRIL 5, 2011

Still, even deferring that need could remove a barrier to immediate adoption. It also lets them avoid building a central marketing database – although I suspect that many will need one anyway for data consolidation and analysis.

Work Management 120

Work Management Campaigns Salesforce.com Marketing Automation Services 120

Customer Experience Matrix

MAY 26, 2023

The supply of new products has grown as software-as-a-service, cloud platforms, low-code development tools, and other technical changes reduce development cost to something almost anyone with a business idea can afford, and widely available funding reduces barriers still further.

Enterprise Management 156

Enterprise Management Buy Work Management Marketing Management 156

Customer Experience Matrix

FEBRUARY 9, 2012

If the real barriers to success are creating content and identifying appropriate programs, then technology must address those directly. Another factoid that makes the point even more clearly: three of the four fastest growing received major new funding in the past year. What’s needed is more radical innovation than a better interface.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

AUGUST 6, 2009

But of course the fee itself was a barrier to sales. Small businesses need marketing support. Infusionsoft’s original solution was personal set-up assistance funded by a $2,500 to $5,000 implementation fee. With those in place, it last month stopped charging the set-up fees.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 19, 2015

Or perhaps people felt that the real barriers to adoption were lack of time and skills, so even a free product would not unlock a large new segment of customers. This made commercial products more financially attractive to potential developers and probably scared off others who couldn’t compete for attention on an open-source shoestring.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

JUNE 15, 2009

To me, it seems a natural extension of the company’s “seeing is believing” sales approach as well as a good way to sidestep the barriers raised by corporate IT. It has proven viable for many other software companies, including other business intelligence vendors.

Work Management 120

Work Management Marketing Management Service Software 120

Customer Experience Matrix

OCTOBER 23, 2015

Surveys often show that budget, strategy, or technology are the barriers. What about the other path I mentioned around the time barrier, showing that the new idea takes so little time that it doesn’t require giving up any current priorities? What's the real obstacle?

Barriers 120

Barriers Account Based Marketing Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

JANUARY 25, 2007

The real barrier is knowing how to connect the pieces and what to do with them. Actually, one of the more interesting comments in the paper was another point that we often discuss within Client X Client, but rarely raise in public: that the technology needed for competent customer experience management is often already in place.

Ideal Customer Profiles 120

Ideal Customer Profiles ROMI Paper Barriers 120

Customer Experience Matrix

JUNE 30, 2010

But many vendors have recently taken others: - Eloqua , Silverpop , True Influence and at least one other vendor I can’t name are planning new interfaces that they believe will substantially improve ease of use, which they see as the critical barrier blocking many potential buyers. Infusionsoft has repositioned itself as “email 2.0”

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

APRIL 12, 2009

These are exactly the barriers that on-demand systems overcome. The obstacle to working with these has often been the size of the data sets, which meant lots of expensive hardware and lots of (how to put this delicately?) deliberately-paced IT support. This brings us back to PivotLink's technology.

Demand 120

Demand Business Webinar Metrics Aggregators 120

Customer Experience Matrix

MAY 28, 2008

It does appear that Denodo significantly lowers the barriers to many kinds of data integration, which should open up all sorts of new possibilities. The difference is Denodo’s greater ability to access external data sources, and what I believe is a significantly more sophisticated approach to data extraction.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 28, 2016

For example, a study from Black Ink ROI found that the top barrier to success was better analytics (which implicitly requires better data) and explicitly listed data access as the third-ranked barrier. That’s something I didn’t expect. And, just maybe, the data is saying that.

Barriers 120

Barriers Case Studies Marketing Management Customer Surveys 120

Customer Experience Matrix

DECEMBER 22, 2006

When I really think about it, what I find intriguing about smartphones is their potential to break down the barriers that have traditionally separated marketers from their prey…er, I mean, their customers. Naturally, this gets my attention. But there’s more to it.

Work Management 120

Work Management Privacy SMS Marketing Management 120

Customer Experience Matrix

MARCH 11, 2008

Indeed, being “minimally invasive” (their term) is a major selling point, and does address one of the significant barriers to adopting interaction management systems. Specifically, the system adds this capability to existing applications with a minimum of integration effort.

Work Management 120

Work Management Ideal Customer Profiles Marketing Management Rules 120

Customer Experience Matrix

MARCH 13, 2017

Smartphones provide pre-built mass distribution, removing a traditional barrier to entry by disruptive competitors. Natural interfaces will eliminate learning curves as systems adopt to users rather than the other way around, removing another barrier to adoption. More barriers down. Users won't need to purposely select them.

Bundling 120

Bundling Work Management Marketing Management Forecasting 120

Customer Experience Matrix

MARCH 19, 2014

The only barrier is they may not think it’s a big enough business to be worth the trouble. They already sell advertising and do some customer data ingestion, and their resources dwarf the data vendors listed above. Don’t be surprised if any of them start building customer databases and offering execution systems.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Buy Advertising Agencies 120

Customer Experience Matrix

JANUARY 18, 2015

Lack of skilled users and adequate content are already huge barriers to effective multi-channel marketing. Removing the database barrier will only make them stand out even more. Having a powerful database just makes them even more important. - new focus on automated content creation and campaign design.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Attribution Lead Ranking 120

Customer Experience Matrix

NOVEMBER 1, 2014

But they also face more non-technical obstacles such as training, staffing, and organizational barriers. They do in fact select more wisely, paying more attention to features and integration than marketers from smaller companies, and less to cost and apparent ease of learning.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Planning 120

Customer Experience Matrix

MARCH 16, 2011

Even if these vendors are right that complexity is the key barrier to adoption, there’s no business opportunity unless their systems are simpler. The combination of mature features, a new interface, and low pricing makes eTrigue an attractive alternative even if it doesn’t break any major barriers for ease of use.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Features 120

Customer Experience Matrix

NOVEMBER 15, 2009

Michiels would probably argue it’s a big difference (and I'm wrong) because he sees the difficulty of integrating multiple systems as a major barrier to coordinated treatments, and therefore a primary reason companies will be forced to adopt a single system.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Customer Experience Matrix

JANUARY 14, 2019

Leaders, having started to knit together their systems, are likely to run into organizational barriers next. Mainstream marketers are more likely than leaders to cite disparate technology as their biggest martech challenge: this suggests that is the first hurdle to cross.

Customer Surveys 149

Customer Surveys Marketing Attribution Enterprise Management Personalization 149

Customer Experience Matrix

NOVEMBER 22, 2013

One part of the argument is that the platform itself lets small vendors break through the credibility and scalability barriers that have historically protected large enterprise software vendors. The other is that end-users can purchase and deploy apps without involving the traditional gatekeepers in enterprise IT departments.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 30, 2016

My logic has been that those are basically excuses: people would find the resources and overcome the organizational barriers if they felt the project were important enough. This doesn’t show up in surveys, which usually show things like budget, organization, and technology as the main obstacles. The survey data supports my view nicely.

Marketing Automation Services 120

Marketing Automation Services Ad Building Marketing Management Budget Programs 120

Customer Experience Matrix

SEPTEMBER 23, 2010

And I expect this broader scope will eventually percolate upwards to larger companies, although this will happen more slowly because of organizational barriers to cooperation. I expect vendors in that space will continue to expand their scope accordingly, even as vendors in other spaces add marketing automation features for the same reason.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Management Marketing Automation 120

Customer Experience Matrix

JULY 29, 2009

This approach avoids the time and skill constraints that – even more than direct cost – are greatest barriers to small business marketing automation. If the customer list needs some data cleansing, Helmsman will do that too. It also allows purely project-based pricing, derived from the numbers and types of contacts.

Small Business Marketing 120

Small Business Marketing Marketing Management Marketing Automation Services Multi-Channel 120