69% of Marketers Primarily Use Email for Lead Nurturing
KoMarketing Associates
JULY 20, 2021
Ascend2 recently published “The State of Lead Nurturing” report, and statistics showed that out of all of the digital channels used during the lead nurturing process, email (69%) leads the way. It outperformed SMS by 92% and banner ads by 39%. Social media , however, does not lag far behind.
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