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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

You’re aiming to engage, inform, and ultimately, convert. With Sponsored Updates , brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. You’re not just looking to catch someone’s eye. Why Sponsored Updates?

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What is Banner Blindness? How Can You Avoid It?

Hubspot

This routine has led me to mostly ignore what's usually right underneath the navigation bar: a banner ad. I don't purposely ignore ads, I just want to get to my content faster. When people ignore ads, the advertiser doesn't earn revenue or generate interest in the company.

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How to Create Exhibitor & Sponsor Value In Virtual or Hybrid Events

Marketing Insider Group

Event’s Homepage Logo or Banner Placement: Feature the sponsors’ logo or banner on the homepage or login page of your virtual event platform or mobile event app. They will be delighted to know how the attendees are interacting with their banners, ads, polls, and content. Sponsors can offer winners some incentives.

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How to Build a Digital Product Brand That Lasts

Webbiquity

Your site should serve as a digital pre-sales engineer, making it easy for visitors to find the information they need about your products or services in order to decide to do business with you. Make updating your site part of your routine to keep clients engaged and informed.

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5 Successful Lead Generation Strategies

Zoominfo

Paid social advertising can be an effective method to get your it in front of a lookalike audience on Facebook, Instagram, and even LinkedIn. The sales team is then tasked with using the information about each lead to figuring out what would be the best way to get them to purchase your product or service. Get Your Lead Scoring Right.

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Nine Social Media Marketing Stats You Can Use

Webbiquity

Facebook was opened up to the public in 2006. Here are three key findings from recent research, supported by nine useful social media stats, and recommendations on what to do with this information. Social media ads are tied with sponsored posts among the most trusted channels by consumers when making a purchase decision.

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Eight best ways to use AI in martech in 2020

ClickZ

There are several AI chatbot software and services you can add on your website or Facebook page, letting customers access instant information based on a pre-loaded set of options or questions or even with advanced keywords. Another helpful way to use AI in martech is integrating chatbots into your customer service efforts.