Sprout Social

FEBRUARY 8, 2021

Social media reports can help you synthesize your data succinctly and package it in an easily digestible format to share with a variety of stakeholders across your organization. This social media report provides comprehensive performance metrics broken down by network and tracks progress across weeks, months and years.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

Sprout Social

SEPTEMBER 12, 2022

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

Work Management 90

Work Management Marketing Management Paid Social Agency Advertising Agencies 90

Brandpoint

JANUARY 25, 2021

This February’s Social Media Strategies Summit looks a little different, just like many conferences have over the last year. Tiffany Rivers, the Director of Social Media at the Boys & Girls Clubs of America, understands this. Our social media tool really helps us with that as well. It’s tough!

Social Media 129

Social Media Loyalty Brand Identity Branding 129

Sprout Social

MARCH 5, 2024

In total, they have 64 social media accounts and hundreds of thousands of followers across platforms. I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). The big misconception about social is that it’s easy.

Resources 103

Resources Enterprise Management Work Management Marketing Management 103

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

Stats 110

Stats Social Media Social Marketing Media 110

Sprout Social

APRIL 29, 2021

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. Do you regularly update your social media profiles?

Social Media 108

Social Media Media Word of Mouth Business 108

Marketing Insider Group

APRIL 10, 2024

For instance, generating leads may mean leaning into a social-media first campaign while increasing conversions may mean launching a referral program. If you’re a small marketing team, bandwidth may be the biggest issue. Are you looking to generate leads or increase conversions? Are you looking to establish brand authority?

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy. But for the most part, it’s old data.

Marketing AI 135

Marketing AI Social Media Trends Work Management 135

Hubspot

OCTOBER 16, 2020

And, with Australia being one of the biggest internet and social media growth regions , its Instagram audiences are likely to keep getting bigger. In fact, recent research reveals that only 32% of Australian SMBs use it in their social media strategy. Yellow Sensis Social Media Repor t, 2018). Image Source.

Stats 97

Stats Trends Bandwidth Social Media 97

Exo B2B

SEPTEMBER 19, 2017

But if you look up from your computer for a moment, inside your small to medium-sized business workplace, you quickly begin to wonder how you could collectively scrape up enough bandwidth to even sit down and talk about these kinds of strategies, let alone budget and implement them. Dig deeper when developing social media content.

Bandwidth 45

Bandwidth Budget Programs B2B Marketing Content Marketing 45

Content Marketing Institute

NOVEMBER 6, 2018

? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Curious as to whether user trust has deteriorated to the point where social media is no longer a safe space for your brand to play at all? You’re not alone.

Planning 111

Planning Social Media Template Marketing Plans 111

Martech Advisor

DECEMBER 11, 2019

With 2020 just around the corner, let’s look at the trends and predictions about how 5G will impact marketing in the future. As marketers are bracing themselves for 2020, let’s look at the trends and predictions surrounding 5G’s impact on marketing. 5G’s Impact on Marketing: 3 Trends.

Marketing AI 79

Marketing AI Trends Mobile Advertising Planning 79

Sprout Social

MARCH 20, 2023

The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats. And that, in turn, can help avoid lengthy approval times and missing trends.

Buy 118

Buy Video Marketing Template Bandwidth 118

Sprout Social

OCTOBER 4, 2023

How does one topic perform on social compared to another? In social media, the most important questions are often the most difficult to answer or quantify. Using Tags allows you to filter social media reports to see specific content pieces, themes and posts, enhancing your social media insights.

Tagging 123

Tagging Marketing Strategy Marketing & Strategy Planning 123

Valasys

APRIL 19, 2024

Agency employees are marketing experts who stay up to date with the latest trends, technologies, metrics, and best practices. In contrast, a company’s staff may need more formal training in copywriting, design, and digital & social media advertising. They pass on the benefits. Image Source.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Ads 40

BOP Design

MARCH 22, 2021

Crafting educational thought leadership blog posts regularly (ideally 1 – 2 posts per month, more if you have the bandwidth) is an essential B2B content marketing activity. Read more: Email design trends for 2021. Sharing on Social Media. Yes, “Delete Facebook” was a big trend recently.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

chiefmartech

DECEMBER 1, 2020

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. The trend for “no code” solutions discussed in the previous section intersects with this.

Digital Asset Management 95

Digital Asset Management Trends Work Management Marketing Management 95

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Tiecas

APRIL 14, 2024

GenAI can drastically accelerate your industrial content creation processes, from sparking new ideas to streamlining research and supplementing limited in-house bandwidth. Industry-specific insights: GenAI may not grasp regulatory changes, emerging trends within niche sectors, or subtle shifts in market dynamics.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. Another important factor to consider when setting budgets is your team’s bandwidth. According to The State of Social Media 2023 report, 79% of marketers expect an increase in their overall marketing budgets in the next three years.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Sprout Social

JUNE 28, 2023

And yet, with shrinking bandwidths, having the time to uncover insights from that vast sea of data is becoming less realistic. Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. And that bandwidth is only getting thinner. Why use marketing automation?

Marketing Automation Services 110

Marketing Automation Services Marketing Automation Enterprise Management Automation 110

Hubspot

SEPTEMBER 12, 2018

As the popularity of the Internet of Things (IoT) continues to rise across industries, it's important to take note of which trends could affect your business. As a marketer, you'll want to stay informed on the upcoming trends to know which ones can help you achieve sustainable, long-term growth, and which ones are more hype than substance.

Trends 70

Trends Bandwidth Mobile Advertising Mobile Marketing 70

Thinkers360

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 52

Sprout Social

APRIL 26, 2023

With bandwidth already thin for social teams, it pays to be sure the posts you push out on the platform are optimized for maximum social media engagement. Our social team designed an experiment to answer this question. “I How we tested adding links to content on LinkedIn Social media is part art, part science.

Linkedin 108

Linkedin Ad Frequency Social Media Marketing Analytics Tools 108

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. That’s more than all our social profiles combined.

Marketing & Strategy 132

Marketing & Strategy Curation Thought Leadership Content 132

ViewPoint

APRIL 18, 2012

Video Marketing - A Surprising Trend. Click to start video at this point —Asked about what marketing trend he’s found surprising in the last year, Trip immediately mentions the focus on and investment in video-based marketing. He adds that this is part of a larger, content-driven marketing trend that includes rich media.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

Marketing Insider Group

DECEMBER 3, 2020

What We Can Decipher From the Top Trending Topics. As we shared in 7 Trends B2B Marketers Should Keep Their Eye On , we noted the global interest there was in Human Resources , specifically at the Executive level. Regarding the consumption trends specifically, Gingiss made it clear how many of the Trending Topics were connected.

Analysis 229

Analysis Budget Programs B2B Work Management 229

Marketing Insider Group

MARCH 13, 2023

Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. There was just one problem: they didn’t have the bandwidth to create new content consistently. And how can you apply them to your own business to maximize your ROI? Not convinced? We have proof!

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Webbiquity

OCTOBER 29, 2019

Social media integration. Latest trends in email marketing software. There are some interesting trends and technology developments emerging that could revolutionize email marketing software and help marketers do their jobs more creatively and efficiently. HTML5 Video. Final thoughts.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Sprout Social

MARCH 8, 2023

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it.

Video Marketing 94

Video Marketing Content Thought Leadership Social Media 94

Content Standard

APRIL 16, 2024

At the same time, Edelman’s latest Trust Barometer research cites search engines as the source consumers most trust for news and information—outstripping trust in traditional, owned, and social media channels.

Marketing AI 98

Marketing AI SEO Lead Scoring Lead Ranking 98

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. Add to that, tight budgets and limited manpower. What are the business benefits of NER?

Marketing AI 85

Marketing AI Brand Identity Branding Planning 85

Sharpspring

DECEMBER 1, 2021

It’s a horrible catch-22, to get sales you need to market, but to market you need to have less sales to give more bandwidth. This is a huge benefit to business owners because even if you aren’t a social media maven, you can still learn to use the platforms yourself. Staying on Top of Marketing Trends.

Small Business Marketing 89

Small Business Marketing Planning Business Marketing Automation Services 89

Webbiquity

APRIL 10, 2018

They need solutions but have limited bandwidth and attention. 75% of B2B buyers use social media to support their purchase decision. Digital Media Stream ). Search, social, and live chat are the best ways to reach buyers. Social Media Today ). 3: Nine Social Media Marketing Stats You Can Use. #4:

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

SmartBug Media

AUGUST 23, 2023

Whether you’re looking up driving directions, browsing your streaming service’s content recommendations, or simply scrolling your social media feed, a form of artificial intelligence is likely at work. AI-powered tools can uncover patterns, insights, and trends that might otherwise be overlooked.

Marketing AI 52

Marketing AI Efficiency Work Management Marketing Management 52

KoMarketing Associates

MARCH 9, 2015

But think about this alternative anxiety instead: according to the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs, the top two challenges, by over half of respondents, was in producing engaging and producing it consistently. You Can’t do it Regularly.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Budget Programs B2B Marketing 120

Digital Marketing World Forum

JANUARY 24, 2020

Tech and trends are changing today faster than the seasons, and with more competition out there than ever before, it’s vital to create marketing content that grabs and resonates with consumers. . In short, they don’t seem to be an entire waste of mental bandwidth. Another fun and easy way to personalize content is through geofilters.

Paid Search Agency 101

Paid Search Agency Ads Advertising Agencies Digital Asset Management 101