Hinge Marketing

APRIL 2, 2014

But the truth of the matter is that leads generated by content marketing (of which social media is an integral part) cost 60% less than leads generated by traditional means. New business comes from two sources more than any others: referrals and online search. Know your bandwidth. Here’s why: Visibility.

Social Media 48

Social Media Media Bandwidth Linkedin 48

KoMarketing Associates

MAY 5, 2015

Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. Content Marketing Institute defines content marketing as “non-interruption” marketing. Content Marketing Institute defines content marketing as “non-interruption” marketing.

Education 120

Education Tactics B2B Marketing Practices 120

KoMarketing Associates

APRIL 14, 2016

Starting a content marketing program from scratch is right up there on the list. It’s common for these fledgling companies to skip or minimize proven growth marketing activities in favor of first “perfecting” the product. Data shows content marketing is a long game requiring consistent, strategic investment. Beginnings are hard.

Startups 120

Startups Work Management Marketing Management Content Marketing 120

KoMarketing Associates

JUNE 25, 2015

He adds that, in today’s consumer-centric landscape, it’s crucial for marketers to “move beyond product narrative and transform content marketing to address customers’ wants and needs.”. Here’s a look at our team’s key takeaways from the event: Uncover the Power of Stories in Marketing. Remember the Primacy of Story.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Hinge Marketing

OCTOBER 16, 2013

And if YOU aren’t convinced of the strong ROI social media can deliver to your bottom line, consider this: our research on the topic of online marketing for technology services firms shows that social media marketing helps your firm grow faster and become more profitable. Developing Your Social Media Marketing Strategy.

Social Media 48

Social Media Work Management Marketing Management Social Marketing 48

Online Marketing Institute

NOVEMBER 16, 2012

); //. Marketing News & Expert Advice. Search Engine Watch. Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. ClickZ Awards.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Ambal's Amusings

AUGUST 27, 2010

B2B Marketing Content falls under 2 broad category - 1. We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? Blog Marketing Interactions Twitter Ardath421. Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Business 100

Hubspot

DECEMBER 9, 2010

As vocational education choices increase, smart marketers are leveraging inbound marketing to reach a wider demographic of potential students. Inbound marketing allows your best prospects to find you as they search for education alternatives. Identify where your best traffic is coming from with closed loop marketing.

Allocation 28

Allocation Tips Bandwidth Inbound Marketing 28

Hubspot

APRIL 27, 2020

Here's a fun little challenge for you: name three marketing strategies you'd recommend to someone who's getting their start in the field. This is what I'd suggest — social media marketing, email newsletters, and content offers. As marketers, we can pretty much list useful, tried-and-true marketing tactics like clockwork.

Tactics 101

Tactics Webinar Metrics Online Marketing Planning 101

Conductor

JULY 6, 2022

What does this mean to you as a B2B marketer? This overwhelming amount of data underscores why a “build it, and they will come” philosophy won’t work to generate web traffic in today’s oversaturated online marketplace. Here’s why: Most B2B buying journeys start online. Not familiar with a zettabyte?

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

ClearVoice

APRIL 13, 2022

Content marketing has become very demanding. With tighter budgets, more marketers are outsourcing their content. These platforms allow marketers to reach their content quotas more affordably. Great content makes your brand more visible on search engines and gives your consumers more confidence.

Marketing Budget Creation 87

Marketing Budget Creation Paid Search Agency Content Marketing Budget 87

Vidyard

DECEMBER 4, 2020

A video landing page is a static webpage dedicated to a marketing campaign or offer that uses a video to convert visitors. Video is the currency of the internet, so online marketing that refuses to incorporate runs the very real risk of being left behind entirely. ConvertKit’s Video Background Landing Page 5.2

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Single Grain

MAY 24, 2021

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. Related Search Podcast Carousel . Types of Podcast Search Queries for Audio SEO. 11 Ways to Optimize Your Podcasts to Show Up in Organic Search. Let’s begin!

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Webbiquity

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Single Grain

MAY 30, 2023

If there’s one definitive theme word representing the climate of marketing so far this year, it’s artificial intelligence. If you don’t have the bandwidth or the knowledge yourself, the best thing to do is hire an AI marketing agency to do the hard work for you. Work With Us What Is an AI Marketing Agency?

Demand Generation Agencies 52

Demand Generation Agencies Marketing AI Paid Search Agency Advertising Agencies 52

LeadSquared

DECEMBER 30, 2015

The last session, “How to Get Better at Lead Generation in 2016” was taken by LeadSquared’s Marketing Manager, Meenu Joshi. Online Marketing Tools & Tips. How frequently should we invest in video marketing? Inbound marketing needs some investment. Inbound marketing is the opposite.

Paid Content 52

Paid Content Lead Generation FAQ Webinar Metrics 52

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Single Grain

SEPTEMBER 23, 2019

This is the reason that so many marketers, businesses and freelancers are using podcasts as a content delivery channel to reach their target audience. You'll also need to decide whether it will be a weekly show (like Growth Everywhere) or a daily show (like Marketing School). Podcasts are growing in popularity.

Product 100

Product Word of Mouth Paid Search Agency Advertising Agencies 100

KoMarketing Associates

AUGUST 5, 2020

Content marketing is a tactic used across industries to create awareness and educate audiences, but many organizations are still figuring out how to truly measure success. As any marketer will tell you, the time and resources required to drive success with content marketing are significant. Web Traffic by Source/Medium.

Lead Ranking 185

Lead Ranking Top of Funnel Budget Programs Marketing Analytics Tools 185

Vidyard

JULY 31, 2020

A video landing page is a static webpage dedicated to a marketing campaign or offer that uses a video to convert visitors. Video is the currency of the internet, so online marketing that refuses to incorporate runs the very real risk of being left behind entirely. ConvertKit’s Video Background Landing Page 5.2

Landing Pages 171

Landing Pages Video Marketing Enterprise Management Work Management 171

KoMarketing Associates

AUGUST 14, 2018

Only 35 percent of B2B marketers measure content marketing ROI. of B2B marketers have some sort of content strategy in place. That remaining 65 percent of marketers don’t measure content ROI, or (even worse) aren’t sure if they do. For many content marketers, site traffic is a key metric come reporting time.

ROI 148

ROI Lead Ranking Marketing Analytics Tools Content Marketing 148

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. They are still stuck in the old paradigm of interruption marketing. Frankly, I don’t get a lot of chances to experiment since we have a separate digital department.”

Social Media 140

Social Media Media PR Webinar Metrics 140

Webbiquity

APRIL 18, 2017

Some are designed primarily for creating software demos and tutorial videos, while others offer more sophisticated functionality for developing graphically rich marketing content. ” — Web Marketing Today. Showcase reviews: Web Marketing Today. ” — Web Marketing Today. Showcase reviews: Web Marketing Today.

Screencast 188

Screencast Marketing Automation Services Work Management Tools 188

Heinz Marketing

MARCH 26, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’re calling this episode: Marketing Operations 2.0: How do you decide where to focus and what should get your attention as a marketer?

Sales Management 55

Sales Management Top of Funnel Sales Qualified Leads Marketing Analytics Tools 55

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? How much do small businesses spend on search engine marketing?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Online Marketing Institute

JULY 11, 2012

Search Marketing |. Email Marketing |. Affiliate Marketing. Column: Email Marketing Column. Flexible/fluid grids pose a problem for email marketers – while possible, complexity and consistent rendering are going to be at odds. Related Topics: Email Marketing | Email Marketing Column.

Enterprise Management 40

Enterprise Management Mobile Advertising Paid Search Agency Work Management 40

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. There are two strategic ramifications for this new era of content marketing. Sure, people probably know how to find Toyota online. Targeted at marketing directors.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128