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Social Media 101 for Technology Firms

Hinge Marketing

The good news is that social media lets you reach your audience easily and cost-effectively. Like all of us, you’re concerned about ROI and, while we can prove otherwise, social media is often considered a bit of a waste. New business comes from two sources more than any others: referrals and online search.

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5 Reasons You Need a Partner for Your B2B Content Marketing Program

KoMarketing Associates

If the people responsible for your content marketing aren’t good writers or editors, they need to find someone who is. External partners can help you find the time by increasing bandwidth to create more content on behalf of your organization. B2B Online Marketing Blog Content Marketing'

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Developing a Social Media Marketing Strategy in Technology

Hinge Marketing

Yet social media isn’t always as comfortable a domain for engineers, software developers and other techies who truly have a lot to say and share. Today it’s all about ROI and is, rightly so, a topic many in technology services are still grappling with in relation to social media investment.

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Net Neutrality: Others Are Mourning Its End, But Advertisers See A Silver Lining

QuanticMind

And as far as envelope-pushworthy spheres are concerned, it’s hard to beat online marketing and advertising. Leveraging the variety of free and unlimited bandwidth opportunities that will soon pop up. Small blogs and businesses that can’t afford to pay big rates for bandwidth may now see their reach plummeting.

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What Does a Content Marketer Do? Answered by a Content Marketer

KoMarketing Associates

Tactics like optimizing onsite content, creating corporate blog posts, contributing to third-party publications, managing social media, identifying advertising opportunities, creating email campaigns, and much more should all be considered. During this phase, you should also identify the intended audience of the content being created.

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5 Marketing Plan Examples to Help You Write Your Own

Hubspot

Used his average post view on each of his marketing channels to estimate how much content he had to create and how often he had to post on social media. Calculated how much earned and paid media could cut down the amount of content he had to create and post. Marketing Materials. Online Marketing Strategy.

Planning 101
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100+ questions you must ask when developing a website

Martech

As a long-time web marketer (since 1998 — that’s like 160 internet years!), I’m a bit of a stickler for things that impact my online marketing efforts. Does your current web host meet all your new website’s needs (space, bandwidth, databases, etc.)? Do you require online chat features?