Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 229

Marketing Budget Work Management Marketing Management Marketing Budget Creation 229

Sprout Social

MARCH 5, 2024

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

Resources 102

Resources Enterprise Management Work Management Marketing Management 102

DivvyHQ

JULY 10, 2019

Content is the fuel powering today’s modern marketing engine. By executing a solid content marketing strategy, you can build trust and engagement with your audiences, and attract leads and traffic to your website. Here are five features every content marketing management software should have.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Software 84

Marketing Insider Group

DECEMBER 1, 2023

Research from The Sales Management Association show sales people believe it’s the most important, least supported sales resource. To make sales coaching effective, managers or coaches must know the specific performance elements that require coaching. The top level objective of sales coaching is clear. But what does this really mean?

B2B Sales 173

B2B Sales Effectiveness Work Management Marketing Management 173

Marketing Insider Group

JANUARY 11, 2023

In e-commerce, investing in multi-channel marketing can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. To overcome multi-channel marketing challenges, you have to know how you’re going to address these challenges when they appear in front of you.

Multi-Channel 224

Multi-Channel Advertising Channels Work Management Marketing Management 224

Marketing Insider Group

OCTOBER 27, 2020

Businesses have a wealth of options for promoting their solutions to boost sales. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. Content marketing provides a path for buyers to consume content, moving them toward a conversion. Quick Takeaways. Conversions.

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

Vision Edge Marketing

JANUARY 31, 2023

Effective skills and knowledge transfer are crucial to better enable organizations to retain their competitiveness and scale profitable growth in ever-changing market conditions. This can lead to a positive work environment and increased employee retention, which also contributes to improved productivity.

SME 209

SME Work Management Marketing Management Bandwidth 209

Vision Edge Marketing

MAY 3, 2022

When you focus on a specific, targetable sub segment of a broader market, with its own unique demands and preferences, you are entering the realm of niches. It is also an excellent way to stay out of the fray if you’re fighting for business in a market cluttered with competitors. Top 5 Benefits of Entering a Niche Market.

Organization 226

Organization Marketing Strategy Marketing & Strategy Work Management 226

TrustRadius Marketing

APRIL 23, 2021

There are many different levels of shopping cart software, offering varying degrees of complexity. Others may want inventory management and a full online store as in an eCommerce platform. Free shopping cart software will often have limitations restricting functionality or scope. Which Shopping Cart Software is Right For You?

Work Management 52

Work Management Marketing Management Software Paid Content 52

Heinz Marketing

DECEMBER 25, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Crises are things that usually rally people to find solutions. B2B Marketers: Make Your Email Newsletter a Thing. 5 Things Emotionally Intelligent Managers Do Differently.

Planning 112

Planning Paid Search Agency Companies B2B 112

Valasys

APRIL 19, 2024

Advertisement and marketing are among the top pieces of an effective business plan, which companies can only do within the modern-day competitive market. In most cases, businesses will keep drawing attention to keeping those roles inside a company. They refine their approaches through an evolving body of work.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Ads 40

Conductor

MAY 2, 2022

Since then, digital marketing has boomed as many organizations realized the urgent need for digital transformation. As a result of the increased prioritization of digital, more companies are relying on organic marketing as a key revenue-driving and brand-building channel. Let’s dive in. What is Marketplace?

Work Management 78

Work Management Marketing Budget Marketing Management Demand 78

Vision Edge Marketing

JULY 26, 2018

The 16 th annual 16th annual Marketing Performance Management (MPM) benchmark study found that the group known as the Value Creators (those that earn 90 or greater grade by the C-Suite) are far more likely to have a strategic Marketing Ops function. MarTech still accounts for as much as 20% or more of the Marketing budget.

Work Management 184

Work Management Marketing Management Practices Marketing Budget 184

GrowPowerful

APRIL 20, 2023

In the world of startups and emerging growth companies, scaling efficiently is vital for success. As a founder, you may feel overwhelmed trying to manage all aspects of your business, including (and sometimes especially)marketing.

Paid Search Agency 52

Paid Search Agency Efficiency Work Management Companies 52

Hubspot

AUGUST 19, 2020

One requirement for the class was to have working knowledge of Adobe. I would've definitely struggled with using the software had it not been for the agency partner. I loved the experience, and it gave me an understanding of just how amazing implementation partners can be for the companies they support.

Advertising Agencies 98

Advertising Agencies Work Management CMS Development Budget Programs 98

Biznology

MARCH 10, 2020

If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. Now is the time to test and tune up your remote working capabilities for your organization. Do not wait until you are forced to go virtual by your location or staff needs.

Work Management 104

Work Management Bandwidth Skype Consulting 104

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

Marketing Automation Services 109

Marketing Automation Services Marketing Automation Enterprise Management Automation 109

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. We tapped Carilu Dietrich to find out.

Social Media 113

Social Media Work Management Marketing Management Social Marketing 113

The Point

OCTOBER 26, 2010

Recently, Lauren Carlson of research site Software Advice wrote a very perceptive and timely piece entitled “ Tailwinds for Marketing Automation Software ” about the broader market trends that, in her view, are driving the increased adoption of marketing automation technology. The Changing Role of Email.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

Sprout Social

NOVEMBER 3, 2022

Employees are no longer grinding, hustling and girlbossing for companies that don’t value them. Instead, they’re only doing what’s required and reclaiming their lives outside of work. By quiet quitting work, people are silently protesting toxic company cultures. The workplace TikTok trend known as quiet quitting.

Work Management 97

Work Management Marketing Management Paid Search Agency Lead Ranking 97

SmartBug Media

APRIL 30, 2020

Your customer service team may own the process of getting reviews of your SaaS solution, but it’s important for your sales and marketing teams to be involved in this initiative as well. That’s exactly how your prospects feel as they’re trying to navigate the landscape and find a trusted vendor.

Lead Generation 97

Lead Generation Work Management Paid Search Agency Marketing Management 97

Salesforce Marketing Cloud

JANUARY 27, 2022

The need to elevate the status of customer service agents has never been more crucial. While many basic service requests can be handled by bots , artificial intelligence tools , or automation technologies , human interaction between customers and agents is necessary for complex problems. Watch the demo.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Service 98

TrustRadius Marketing

MARCH 11, 2022

Some services offer dedicated VoIP phones that look similar to traditional telephones. Apps that let a mobile device call through a VoIP service, also known as “softphone” apps, are common as well. Many providers also have PC software that lets you use an existing headset to make calls. How Does VoIP Work?

Work Management 52

Work Management Bandwidth Rules Cost 52

Thinkers360

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

B2B Thought Leadership 65

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 65

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 128

Marketing AI Paid Content Work Management Marketing Strategy 128

Vidyard

MARCH 5, 2021

Companies reported creating more than 51 videos each year increased by 254% in 2020. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. Video Marketing 1.2 Are you looking to help marketing with video management and data collection?

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Computer Market Research

JUNE 11, 2019

Automated Co-op Marketing Programs Deliver True Results When it Comes to Managing Co-op Funds. We’ve conducted a small-scale study on vendor’s process of managing Co-op funds and came to a conclusion: Co-op marketing programs are no walk in the park. As with any marketer’s dilemma, the struggle is with ROI.

Work Management 60

Work Management Marketing Management Allocation Advertising Agencies 60

ClickZ

APRIL 18, 2020

42% of market leaders mentioned that their marketing teams lacked the bandwidth to quickly adapt to shifting priorities and create new content. Companies using enterprise-level planning and project management tools face comparatively lesser challenges in these taxing times. Work/telecommuting: 25.4%

Paid Search Agency 133

Paid Search Agency Enterprise Management Work Management Marketing AI 133

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231

TrustRadius Marketing

NOVEMBER 8, 2019

Today’s Community Contributor is Jeremy Goldsborough , Owner of Spirelight Web, a company which builds and hosts simple websites for small churches. In this blog post, he shares his insights into the various options church website managers have in regards to choosing a website hosting provider. TRADITIONAL HOSTING.

Work Management 40

Work Management Marketing Management Marketing Websites Paid Search Agency 40

Martech

OCTOBER 31, 2023

The organization is blocking the email Some organizations, like hospitals and utility companies, have email security systems that open and scan all emails before they are delivered to the recipient. The first step to ensure delivery is to follow basic email good practices: Use a reputable email service provider. Check your statistics.

Work Management 100

Work Management Marketing Automation Services Marketing Management Deliverability 100

Content Standard

SEPTEMBER 19, 2023

While 68% of the execs polled by Gartner believe the benefits of generative AI outweigh the risks, it’s forecasted that trust, security, privacy, and ethical challenges loom on the horizon for many organizations developing and deploying gen-AI solutions. Broadly speaking, there are three categories of solutions to explore.

Enterprise Management 100

Enterprise Management Generation Work Management Marketing Management 100

Exo B2B

SEPTEMBER 19, 2017

You’ve heard a lot about B2B content marketing. Oh, and why not do an overhaul of company culture while you’re at it, turning internal experts into regular content contributors. It’s likely where you are at today, and it certainly doesn’ t make B2B content marketing any easier.

Bandwidth 45

Bandwidth Budget Programs B2B Marketing Content Marketing 45

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Litmus

MAY 10, 2021

What’s more, automated campaigns have been shown to drive 21% of marketing revenue. Automating your email marketing gives you a simple way to effectively nurture your subscribers. But, with all the solutions out there, how can you ensure you choose one that fits your needs? Statistics show that automated emails have a 70.5%

Marketing Automation Services 143

Marketing Automation Services Budget Programs Work Management Template 143

Biznology

OCTOBER 9, 2017

As these companies proved, new and disruptive technology platforms can capture huge revenues in the ad industry. Advertisers and vendors will access consumers on each user’s terms, giving people new power to guide a people-first economy. Energy products can slow climate change by replacing fossil fuels with renewables.

Marketing Automation Services 130

Marketing Automation Services Work Management Advertising Agencies Marketing Management 130

Martech

JUNE 5, 2023

Marketing and IT staff don’t see the world the same way, which can cause friction for inter-departmental projects. Solving the IT/marketing divide is increasingly crucial as technology becomes central to almost every aspect of business. Part 1: Different cultures Marketing : “I don’t know. Let’s test it.”

Effectiveness 94

Effectiveness Work Management Planning Marketing Management 94