Remove Bandwidth Remove Communities Remove Creativity Remove Product
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Podcasts and Facebook Groups Are the New Community Levers

Convince & Convert

Jason chose Facebook because while LinkedIn Groups are great and accomplish similar goals, Social Fresh doesn’t have the bandwidth to run both. The Social Fresh website and blog offer year-round tips and training to continue to support the community of social pros who attend the conferences. Get really good at content creation.

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The rise of generative AI:  A marketer’s guide to textual and visual AI content

Martech

I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. ChatGPT can be prompted to write anything from a social media post promoting a product offer to an email newsletter to a product solution brief. and Lately.ai.

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How 3 brands use a Tagging strategy for marketing to get better insights, faster

Sprout Social

We’re constantly impressed at the creative use cases people create for Tags—and the insights Tags help them uncover. Here are 3 brands who have developed a creative Tagging strategy for marketing campaigns and beyond, and how it empowers them to streamline otherwise complicated reporting processes.

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8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

But with 50% of ‘gram users visiting a website after seeing a product or service in Stories, they’re worth using for promos, or to direct people to newly posted Reels. To replicate Glossier’s success, get creative and test various video content ideas. Tap your community for this content, and create a relationship with them as you do.

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AI won’t replace social teams: Here’s why

Sprout Social

Rather than replace social media pros, the adoption of AI in marketing has the potential to make human creativity and strategic thinking more important. It’s about connection, and building a community—a human element AI just can’t fully replicate. Speeding up content production opens up more time to dedicate to strategic priorities.

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Thought Leader and Influencer Interview with Aruna Ravichandran, SVP & Chief Marketing and Customer Officer for Webex, Cisco

Thinkers360

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. This requires cross-functional collaboration to ensure our messaging and product development are aligned and market-responsive.

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.