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Key Things You Need to Know About Email Marketing Software

Webbiquity

Fortunately, on the other hand, marketing automation tools enable you to craft behavior-based automated email sequences that almost make it seem as though you’re writing personalized messages (though they can’t help with the Corona on the beach). Why should you use email marketing software? Email Automation. Market reach.

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

They need solutions but have limited bandwidth and attention. LinkedIn Pulse ). Meanwhile, the top three challenges for marketers are generating website traffic and leads (63%), proving the ROI of marketing activities (40%), and securing enough budget (28%). Anyone can buy software. And measure them? HubSpot ).

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4 digital marketing pain points SMBs face today by Microsoft Advertising

Martech

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities.

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Is social media outsourcing the best way to grow your presence?

Sprout Social

Grow your presence on specific social platforms (think: getting more Instagram followers , managing a community on Twitter). Working with an agency isn’t just the work hours being allocated so your specialists can focus on business growth, but it’s also the tools, expertise, and knowledge. Access to premium marketing tools.

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10 Marketing Stats You’ll Need To Plan Your 2016 Budget

6sense

If you’ve done an effective job of tracking ROI for your marketing initiatives, you probably have a good idea of how to allocate your budget. What about best practices you didn’t have bandwidth for in 2015? Are you reaching buyers on Twitter? Source: Compete and The Twitter Advertising Blog ). Budgets and Spending.

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When You Should (and Shouldn't) Outsource Your Marketing

Hubspot

So, if you have the bandwidth and budget, it can make more sense for some tasks to be kept in-house, or to use a combination of the two. Time constraints, limited budgets, and even complacency can make it all too easy for even the best marketers to fall back on familiar tactics. The Advantages of Outsourcing Marketing.

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How to Build a B2B Marketing Strategy from the Ground Up

BOP Design

Resources include securing a budget (or ballpark budget), identifying which internal teams and individuals will work on the execution, finding external resources to fill in the gaps, making a list of all the tools/technology at your disposal. Promote blog posts on LinkedIn, Twitter, and Facebook. Be Realistic.