Webbiquity

MARCH 16, 2021

B2C and B2B influencer marketing are similar in some ways, and not so much in others. More generally speaking, the similarities and differences between B2B and B2C marketing overall were detailed previously in B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity. Both use Facebook and YouTube.

B2B Marketing 357

B2B Marketing Enterprise Management Work Management B2B Thought Leadership 357

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AUGUST 22, 2017

Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. Brand building for B2B businesses is a little different from that for B2C companies. Producing videos you share on YouTube as well your website.

Ad Building 273

Ad Building Branding Brand Identity Enterprise Management 273

Webbiquity

MARCH 31, 2022

Sure, influencer marketing is more common in the B2C world, but it is still a powerful tool for B2B marketers. Your launch is just the beginning of an ongoing process of continual improvement. Influencer marketing is a bigger deal than you realize. Account-based marketing is here to stay.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Webbiquity

MAY 4, 2021

Today, the platform helps brands and agencies run more successful influencer marketing campaigns, save them time and headaches finding the right influencers; managing the contacts; and reporting across Instagram, Tik Tok, YouTube, Facebook, Twitter, and Twitch.

Work Management 287

Work Management Marketing Management Paid Search Agency Peer-to-peer 287

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JUNE 16, 2015

More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). TopRank ). Just 55% use Google+. MediaPost ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

MAY 23, 2011

. • LinkedIn (much more important in the B2B world than in B2C, particularly in light of recent marketing enhancements to the platform). Video / YouTube. Facebook (more popular among B2C marketers than in B2B firms, although a few success stories have popped up). • Tactics (Secondary).

Social Media 100

Social Media Media Case Study Case Studies 100

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JANUARY 19, 2016

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. LinkedIn came in second place with 21%, followed by Twitter, YouTube and Google Plus. ( Top executives: social media marketing is for thee, but not for me.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Webbiquity

APRIL 27, 2010

B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. Digging further in the details, b2b marketers are considerably more likely to find value with LinkedIn, and slightly more likely to utilize blogs, than their b2c peers. What the Future Holds for Social Media Marketing.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Webbiquity

JULY 28, 2010

While many types of marketing and PR pros will find value in the book, it is aimed primarily at mid-level marketers (entry-level staff will lack the business acumen to pull this off, while senior executives will delegate it) at midsize to large organizations, possibly in b2b but more likely in the b2c space. Share this on LinkedIn.

Social Media 100

Social Media Social Marketing Planning Media 100

Webbiquity

JANUARY 2, 2013

At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Every minute, YouTube users upload 300 hours of new video. MarketingProfs ). 34% want to watch product or informational videos.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Webbiquity

MARCH 28, 2011

B2B products and services don’t generally make the same kind of emotional connection with buyers that consumer brands do, and tactics that work for b2c marketers (e.g. YouTube reaches 36% of all business decision-makers—more than 10X the figure for Forbes.com. • 50% of LinkedIn users are business decision makers. •

Social Media 100

Social Media Vendors Media B2B 100

Webbiquity

FEBRUARY 20, 2018

Though the small form factor of the devices is a challenge, marketers have embraced mobile marketing, particularly for local B2C businesses. More than half of all YouTube views are on mobile devices. But B2C emails get 57% more opens on mobile devices than B2B email. There’s a lot of garbage on YouTube.

Mobile Marketing 237

Mobile Marketing Mobile Advertising Planning Stats 237

Webbiquity

DECEMBER 1, 2020

This presentation from Twin Cities Startup Week starts with clarification of how B2B influencer marketing works (and how it differs from the B2C type), ends with a case study, and in between details a dozen key do’s and don’ts for achieving success. B2B vs. B2C Influencer Marketing. B2B influencer marketing is not this.

Enterprise Management 272

Enterprise Management B2B Marketing Work Management Marketing Management 272

Webbiquity

MARCH 27, 2018

As noted in a previous post here on social networking statistics , Instagram is now the third-largest social network (with 800 million users), behind only Facebook and YouTube. Instagram is the most used social network by B2C social media influencers. This is primarily true on the B2C side, however. DrumUp Blog ).

Stats 242

Stats Twitter Linkedin Planning 242

Webbiquity

MARCH 20, 2018

Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content. Though marketers plan to invest more in video on YouTube and Facebook this year, 53% say blog content creation remains one of their top inbound marketing priorities. Business blogging is now commonplace. TechClient ).

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Facebook accounted for 7.8% of that total.

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Webbiquity

DECEMBER 7, 2017

So you’ll be able to target their specific interests as they’re browsing the Google Display Network and YouTube. Google’s AI focus is still devoted to polishing up how B2C marketers identify and engage mass audiences. A typical B2C adwords specialist doesn’t concern himself or herself with this very much…and neither does Google.

Marketing AI 152

Marketing AI Adwords Account Based Marketing ABM 152

Webbiquity

APRIL 14, 2014

57% of B2B vendors say they are shifting their B2B commerce transactions from offline to online and self-service, and 44% agree “that B2B commerce is adopting B2C best practices in order to optimize the purchasing experience.” YouTube reaches more U.S. Consumerization of B2B marketing? ” ( MarketingCharts ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

OCTOBER 16, 2012

Looking at five leading social networks (Twitter, Facebook, YouTube, Google+ and Pinterest), Fortune 100 company names are mentioned more than 10 million times per month. YouTube and Video Marketing Trends. YouTube is the third-most-visited site on the web, with two billion views per day. ( V3 Integrated Marketing ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

MAY 23, 2017

One of the definitive components of the digital era for brands across B2B and B2C was the inclusion of social media as a part of their overall plan. The online platform allows users to learn coding, brings people together to share and discuss their creations, participate in trending tech forums, and to organize developer events.

B2B Marketing 257

B2B Marketing Marketing & Strategy Marketing Strategy B2B 257

Webbiquity

DECEMBER 16, 2014

She notes however that results vary between men and women, B2C vs. B2B audiences, and sometimes even significantly between different studies. Hanford reminds readers that whether B2B or B2C, all marketing is ultimately P2P (person to person). Metrics to Measure YouTube Marketing by distilled.

Social Media 100

Social Media Social Marketing Work Management Media 100

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FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. SteamFeed ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Webbiquity

JULY 12, 2010

In b2c, contests, games, apps and coupons are popular content. Twitter is probably the closest thing to a universal social media tool for business, while Facebook is huge in b2c, and LinkedIn is indispensable on the b2b side. What: what type of information will you use to attract a social media following?

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

Webbiquity

JULY 26, 2010

B2B Voices ( Trade Youtube Twitter Leads Sales ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). Content Marketing Results: Landing Pages Rule , July 12, 2010. June 8, 2010. July 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. 58% of consumers follow brands on social media.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Webbiquity

FEBRUARY 7, 2011

Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. 4 Ways to Find Legal Music for Your YouTube Videos by Mashable. 50 Ways to Measure Success in Social Media by B2C Marketing Insider.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

JANUARY 16, 2012

Sarah Kotlova showcases four well-done corporate blogs (or in the case of Cisco , a collection of company-related blogs written by internal subject-matter experts) from both the B2B and B2C worlds. 7 Key Elements to a Successful Business Blog by TopRank Online Marketing. Blogging Tools and Resources.

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Webbiquity

JANUARY 17, 2011

Among the global Forture 100 companies, 65% use Twitter, 54% are on Facebook and half post videos to YouTube. However, B2B marketers are less active on social media than their B2C counterparts, with only 32% engaging on a daily basis compared to 52% on the B2C side. million business-oriented queries on YouTube every week.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

MARCH 21, 2012

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Ryan Derousseau believes that LinkedIn can function as a consumer/buyer recommendation platform for B2B enterprises much the way Facebook does for B2C brands, and provides several suggestions for capitalizing on this.

Linkedin 100

Linkedin Tactics Tips Best Practices 100

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JUNE 14, 2011

B2C use of QR codes is about selling, B2B use is about branding: provide the visitor with some kind of value (e.g. Don’t overlook the value of native searches on LinkedIn, Twitter, YouTube and Technorati. . • Link to a smartphone-friendly destination (e.g. NOT just to a standard web page or to a high-definition video).

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Webbiquity

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Also noted: • One in four Americans watches a YouTube video every day. • In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

SEPTEMBER 10, 2012

Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. In her role as Chief Digital Officer for the OEM division, she leads the digital brand and marketing functions worldwide, and has delivered strategy, plans and results for partner, B2B and B2C marketing. Lisa Cramer. LisaJCramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

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SEPTEMBER 10, 2012

Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. In her role as Chief Digital Officer for the OEM division, she leads the digital brand and marketing functions worldwide, and has delivered strategy, plans and results for partner, B2B and B2C marketing. Lisa Cramer. LisaJCramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Stats 100

Stats Facebook Best Practices Privacy Policies 100

Webbiquity

SEPTEMBER 19, 2012

Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark.

Paid Content 100

Paid Content Facebook Tools Best Practices 100

Webbiquity

OCTOBER 5, 2010

According to a MarketingProfs study, monitoring and responding to brand mentions are ranked among the most successful Twitter marketing tactics by both B2B and B2C marketers. Driving sales directly was ranked by both groups as the least effective use of the platform. In Social Media, Twitter is Just the Start by Social Steve’s Blog.

Twitter 100

Twitter Stats Tools Tips 100