Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. While B2C companies have the upper hand in having their video go viral, B2B companies can use video effectively, especially for high-ticket sales. million views.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

PureB2B

APRIL 21, 2017

Keyword searches, engagement rates, email open rates, behavioral data, and demographic information are some of the metrics that contribute to buyer intent. Simply put, buyer intent data is a collection of information about a company (or individual users in B2C cases) and their online activity.

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

PureB2B

APRIL 21, 2017

Keyword searches, engagement rates, email open rates, behavioral data, and demographic information are some of the metrics that contribute to buyer intent. Simply put, buyer intent data is a collection of information about a company (or individual users in B2C cases) and their online activity.

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

Content Standard

AUGUST 26, 2016

” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” ” Does this mean B2B companies are better email marketers than their B2C counterparts?

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. On the other hand, popups have the second-lowest conversion rate at 3% despite their status as the most popular signup form.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

DECEMBER 9, 2010

If you liked some of what you read, check out a few great summary posts from Jort Possel of Accenture and Peter O’Neill of Forrester , as well as a conference overview here. Inside out to outside in”” Email is Still Relevant & Adapting to Social.

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

Litmus

JUNE 16, 2021

In fact, Forrester Research predicts that marketing message volume will increase by 40% in 2021 from B2C companies alone. Get powerful, holistic insights to optimize email campaigns. Now more than ever, it’s a struggle to break through the noise and reach your audiences in a meaningful way.

Eloqua 78

Eloqua Privacy Protection Aggregators Click Rate 78

Televerde

OCTOBER 30, 2019

More than 50% of B2B marketers say they have created content based on original research in the past year (compared with only 35% of B2C marketers). trillion each year from competitors that don’t, according to Forrester. Triggered email messages have 71% higher open rates and 102% higher click-through rates than non-triggered.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Webbiquity

JANUARY 17, 2011

Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 and 30% said it was to get updates on upcoming sales.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

The Lead Agency

AUGUST 18, 2019

Today’s B2B buyers make an average of 12 searches online before engaging with the a specific brand’s website and they have come to expect the same digital experience that they get from a B2C purchase when they are buying B2B products and services. Digital marketers that can stay ahead of this trend will reap the benefits in 2020 and beyond.

Trends 114

Trends B2B Marketing Advertising Agencies Paid Search Agency 114

The Lead Agency

AUGUST 18, 2019

Today’s B2B buyers make an average of 12 searches online before engaging with the a specific brand’s website and they have come to expect the same digital experience that they get from a B2C purchase when they are buying B2B products and services. Digital marketers that can stay ahead of this trend will reap the benefits in 2020 and beyond.

Trends 97

Trends B2B Marketing Advertising Agencies Paid Search Agency 97