article thumbnail

Conversational Content: How to Market Through Text Messaging and Chatbots

Content Marketing Institute

Other indicators come from the likes of Buffer , Gartner , eMarketer , Dell , Neil Patel , and this awesome resource from TOPBOTS (some of these bots are glorified “repeat past order” buttons, but some represent content delivery mechanisms). Over 80% of text messages from marketers get opened, says @SHIFTComm. research Click To Tweet.

SMS 109
article thumbnail

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

AWeber) Including the word “video” in email subject lines increases open rates by 19% and click-through rates by 65%. AWeber) Including videos in emails can increase click rates by up to 300%. MarTech) The average open rate for email newsletters across all industries is 21.33%. characters. billion by 2027.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

hours per day on their mobile devices.” ( Emarketer ). Email subject lines that are written with immediacy and individuality tend to obtain a 22% higher open rate. Emails that contain subject lines with 6-10 words have the highest open rate. Generally, email marketing has a 4400% average return on investment rate.

Stats 267
article thumbnail

Why You Should Question Most Video Marketing Stats You See

Contently

That claim, attributed to Dr. James McQuivey of Forrester Research, gets cited by marketers all over the globe. ” I’ve been told that the statement originates from a 2008 Forrester report titled “ How Video Will Take Over The World ,” but the full text is behind a paywall. million words.

Stats 60
article thumbnail

Video Marketing and Sales Stats That Matter to Businesses

Vidyard

Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. Traditionally limited to email, phone calls, and screen–sharing interactions, sellers will look for more dynamic ways to earn buyers’ attention.”

Stats 65
article thumbnail

54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Leverage the data you’ve collected from your audience members and put it to work to drive open rates and increase the effectiveness of your efforts. . 87% of B2B marketers struggle to produce content that truly engages their buyers - Forrester. . Or, at least put it to the test :). . . #10. Ascend2. . .

article thumbnail

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

by eMarketer. Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 Yes—sort of. in the latter half of 2010.