Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. When airline KLM wanted to reach business people to promote their Worldwide Business class offerings, they were able to achieve a 33 percent watch rate on Linkedin.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Metadata

AUGUST 30, 2021

Who says software can’t elicit the same connection we get as B2C consumers? Follow along carefully, class, and if you’re feeling slick, stroll up to the Elmo and take a spin yourself. Overhead projector day was the product launch. Phase II: Thought leadership. I warned you in the practical application stage to keep it practical, right?

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

Who says software can’t elicit the same connection we get as B2C consumers? Follow along carefully, class, and if you’re feeling slick, stroll up to the Elmo and take a spin yourself. Overhead projector day was the product launch. Phase II: Thought leadership. I warned you in the practical application stage to keep it practical, right?

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. When airline KLM wanted to reach business people to promote their Worldwide Business class offerings, they were able to achieve a 33 percent watch rate on Linkedin.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. Marketing Sherpa) B2C companies that blog 11+ times per month get more than 4X as many leads than those only blogging 4-5 times per month. PwC) Customers are 2.4x

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

DemandBase

JUNE 16, 2020

Steve Casey from Forrester wrote that “ABM is transitioning from hot trend to table stakes”, while Todd Berkowitz at Gartner projected that “75% of mid-size to large enterprises will have at least piloted ABM by the end of 2019.” The user experience must replicate the product experiences found in B2C applications.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

PathFactory

FEBRUARY 19, 2020

The Birth Of The B2B Consumer , Stephen Casey, Principal Analyst, Forrester. Since platforms like Amazon are setting the standard for all buying experiences, it’s helpful to examine exactly how they create a best-in-class experience, so you can borrow their best tactics and apply them to B2B. Summing up. The big takeaway here?

Marketing Websites 69

Marketing Websites CPO Amazon Top of Funnel 69

Sprout Social

APRIL 6, 2021

Generating leads on social media can benefit both B2C and B2B marketers as it helps you identify the social media audiences that are interested in your business. Forrester Tweeting out a GIF with a prediction for 2021 and encouraging people to download its Predictions 2021 report is another way to raise interest around gated content.

Paid Content 141

Paid Content Social Media Lead Generation Campaigns 141

Webbiquity

MARCH 15, 2016

But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. 23% say they can’t prove any impact at all. Stratabeat ). MarketingProfs ).

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Webbiquity

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. One of the definitive components of the digital era for brands across B2B and B2C was the inclusion of social media as a part of their overall plan. Guest post by Cheryl Joy. The best part of it all?

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Hubspot

MAY 23, 2014

In fact, "best in class" marketers ranked blogs as being "most effective" compared with other tactics like case studies, videos, and webinars. 5) Forrester. As one might imagine, market research company Forrester Research excels at gathering and delivering data. 6) Dropbox.

Paid Search Agency 28

Paid Search Agency Companies B2B B2B Thought Leadership 28

Content Standard

OCTOBER 2, 2020

” — Jonah Sachs “It’s hard to target a message to a generic 35-year-old middle-class working mother of two. ” — Jake Sorofman “Whether B2B or B2C, I believe passionately that good marketing essentials are the same. ” — Pam Moore “You cannot buy engagement. .”

Paid Content 118

Paid Content Top of Funnel Planning Paid Search Agency 118

Single Grain

OCTOBER 11, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Research from Forrester found that consumers are 57% more likely to become loyal to a brand that demonstrates real human communication. Classes and Workshops. Get A Free Consultation.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

6sense

AUGUST 24, 2017

I’ve spent most of my career driving revenue for premium providers and the last decade has been with world-class martech companies. The Forrester Wave naming us the leader in the space completely validated my instincts. 6sense struck me instantly because of how clearly differentiated the product is.

Top of Funnel 48

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services 48