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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management. The semantic engine can also tag posts with positive or negative brand sentiment, content tone and emotions. But that makes the acquisition still more intriguing.

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Content Curation in B2B Marketing

Online Marketing Institute

The curation of useful content for B2B marketing serves as a productive and manageable solution for providing prospective customers a steady stream of useful information from trusted sources. For B2B marketers, content curation provides the best of both worlds. Â Pure content creation is demanding.

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B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992. and StumbeUpon for B2B marketing in early 2007.

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Book Review: The New Rules of Marketing and PR

WebMarketCentral

There are two kinds of readers who won't like David Meerman Scott's The New Rules of Marketing & PR ; fortunately for the author, both groups are small. into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. social media.

PR 20
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B2B social media case studies - 3 you can learn from and why they work

Online Marketing Institute

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Just look at Peter Kim’s social media case study wiki –it’s chock full of examples.

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B2B IT and Social Media 1: The Buyer Perspective

WebMarketCentral

White paper syndicator ITtoolbox recently completed a study of buying influences in B2B IT purchasing decisions. Specifically, ITtoolbox wanted to determine how IT decision makers use social media tools (such as blogs, podcasts, discussion groups and wikis) to assist in purchasing decisions.

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Viral Marketing for B2B Lead Generation, Part 1: Viral Media

WebMarketCentral

Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off. The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa.