Circle Studio

JANUARY 30, 2020

Many B2B companies are already leveraging webinars as part of their content marketing and thought leadership efforts. As with any marketing tactic, a successful and effective B2B webinar is ultimately a byproduct of proper planning and execution. This is especially true of webinars.

Webinar Metrics 96

Webinar Metrics Tips Contingency Planning B2B 96

SalesIntel

MARCH 27, 2023

SalesIntel’s strategic partnership with Semcasting empowers B2B marketers with high-quality account technographic and job title data to leverage in their paid channel efforts. Register for the webinar here: [link]. What differentiates Semcasting in the B2B programmatic ad world? B2C marketing space?

Paid Content 52

Paid Content Advertising Agencies Sales Management Advertisements 52

Marketing Insider Group

AUGUST 30, 2019

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Conversica

NOVEMBER 29, 2022

Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel —from prospects to existing customers. Lead nurturing primarily focuses marketing efforts on cultivating relationships with leads that are not yet ready to buy, and maintaining a connection until they are. .

Lead Nurturing 52

Lead Nurturing Sales Management Lead Ranking Sales Qualified Leads 52

Marketing Insider Group

NOVEMBER 1, 2010

You may have heard that social media can improve not only your more traditional tactics but also allows you to engage with your prospects sooner in the buying cycle. So how do you incorporate social media into the marketing mix? Live tweet during webinars. So how do you integrate social media into the marketing mix?

Marketing Mix 100

Marketing Mix Social Media Social Marketing Media 100

accelerate agency

APRIL 12, 2023

Book a consultation to see how accelerate agency can scale your SaaS brand However, it’s not enough to use a standard B2B marketing strategy. There are a number of elements of the SaaS business model that are quite specific, so the marketing mix you use to promote your product needs to be tailored to fit.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

markempa

DECEMBER 19, 2016

A Shift in Customer Behavior in Content Marketing. Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. However, there was a rise in the number of people watching the on-demand webinars. The Most Successful B2B Companies Are Using Video.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Vidyard

NOVEMBER 7, 2019

For the sixth consecutive year, video investment is up and 94% of companies say videos are valuable in their daily marketing mix. Findings uncover how businesses today connect, communicate, and engage with buyers through video programs and identify gaps between how B2B professionals perceive video and how they actually use it.

Top of Funnel 65

Top of Funnel Video Marketing Lead Scoring Lead Ranking 65

B2B Marketing Analytics

AUGUST 2, 2020

Data-driven CMOs are increasingly relying on marketing analytics teams to lead the charge for demonstrating the quantifiable impact marketing organizations are making. These 2 KPIs are very influential when it comes to evaluating the market mix across marketing tactics and channels in different phases of the buying cycle.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Vidyard

DECEMBER 12, 2013

While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day. Top of Funnel Content To attract prospects initially, you’ll need videos on high-level topics with mass appeal.

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

MarketJoy

AUGUST 24, 2022

While more leads on paper may look good to a marketing professional, the quality of leads is what a sales team is looking for. According to a recent survey, 70% of B2B marketers cite improving the quality of leads as the most important objective of a lead generation strategy. Webinar registration. Web page visits.

Lead Ranking 98

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Qualified Leads 98

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. This blog draws on the heritage of my Forrester research.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Vidyard

OCTOBER 17, 2018

Attribution models allow us to see how what marketers are putting out into the world helps move prospective customers along the buyer’s journey. via GIPHY We recently hosted a Webinar Webinars are presentations delivered either live, or as a pre-recorded video to an audience. What are first and last touch attribution?

Multi-Touch Attribution 110

Multi-Touch Attribution Marketing Attribution Top of Funnel Multi-Channel 110

Heinz Marketing

JULY 26, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can even ask Alexa! My name is Matt Heinz. Kris: Yeah.

Top of Funnel 106

Top of Funnel Marketing Automation Services Budget Programs Work Management 106

Vidyard

NOVEMBER 7, 2019

For the sixth consecutive year, video investment is up and 94% of companies say videos are valuable in their daily marketing mix. Findings uncover how businesses today connect, communicate, and engage with buyers through video programs and identify gaps between how B2B professionals perceive video and how they actually use it.

Top of Funnel 55

Top of Funnel Video Marketing Lead Scoring Lead Ranking 55

KoMarketing Associates

MARCH 7, 2017

SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media?

Social Media 100

Social Media Web 2.0 Media B2B 100

Vidyard

SEPTEMBER 17, 2013

When talking to sales professionals about following up with webinar attendees, the most common complaint I hear is: “The webinar attendees aren’t the decision makers.” The rise of webinars Webinars have become a key strategy for B2B marketers in the content marketing mix.

Webinar Metrics 51

Webinar Metrics Sales Management ROI Top of Funnel 51

KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

The Marketing Blender

MAY 4, 2021

One action involves a prospect researching a need; thus, they sign up for a webinar or download a piece of content as an example. These are called “marketing qualified leads” or MQLs. Once you have identified the key metrics for each level of your funnel, take a look at each ratio with a wide lens. Average sale per customer.

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

Heinz Marketing

SEPTEMBER 21, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. ” And there’s lots more!

Top of Funnel 92

Top of Funnel Work Management Webinar Metrics Lead Ranking 92

B2B Marketing Analytics

APRIL 3, 2022

Needless to say, marketing attribution is among the elite group of B2B marketing metrics that every data-driven marketing leader likes to track and is widely used across most innovative marketing analytics organizations. Gone are the days when a marketer could just go by what she “felt” was right.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

Hubspot

JULY 15, 2020

ABM is a Mindset, Not an Isolated Tactic. While ABM is often ranked among tactics like 'email marketing' or 'display advertising' or 'social media marketing', it's actually more of a mindset. In essence, account-based marketing is just a smarter way to do B2B marketing.

Demand Generation 95

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 95

Canadian Marketing Association

MARCH 14, 2017

Check out this month’s top B2B marketing reads, curated by CMA’s B2B Council : The Ultimate Guide to Account-Based Marketing: 6 Key Steps Nowhere is the happy marriage of analog and digital tactics rewarded more than in effective ABM.

Account Based Marketing 48

Account Based Marketing B2B Buying Cycle ABM 48

KoMarketing Associates

AUGUST 26, 2014

While I’ve based my presentation for MarketingProfs on the performance of SEO-related content marketing assets specifically, there is a much greater range of SEO-related benchmarks B2B marketers should consider. Unless specified otherwise, all metrics are assumed to be tracked on a regular (at least monthly) basis.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

ViewPoint

JULY 19, 2012

Brian is also CEO of InTouch and author of Lead Generation for the Complex Sale. To illustrate, Brian notes that in his book published six years ago, he said 90% of marketers didn’t have agreement between marketing and sales on basic things such as the meaning of the word, “lead.”

Lead Gen 120

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 120

BOP Design

MAY 29, 2018

When evaluating an overall B2B marketing strategy , it’s critical to include activities and campaigns that will enable you to meet your goals and objectives. Let’s take a look at why this is (and why outbound marketing is also valuable). Leads generated through inbound B2B marketing efforts often have demonstrated buying intent.

Work Management 48

Work Management Marketing Management B2B Marketing Allocation 48

B2B Marketing Analytics

FEBRUARY 24, 2020

New Engagements – Volume and Quality: the only way to influence new deals is to have the right customers and accounts engage, actively qualify and nurture them before they are handed over to sales. Goals are the key drivers to ensure that marketing organizations put together aggressive plans for driving such engagements.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Analytics Allocation 66

Vision Edge Marketing

NOVEMBER 15, 2018

For example, do you attribute more weight to the first touch (such as clicking on a digital ad) than the webinar that generated an online demo of offline conversation? Maybe you use a graduated scale where you give touch points closer to the end of the buying journey more value than touches earlier in the process?

Marketing Attribution 153

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 153

Marketing Insider Group

JULY 15, 2010

I defined the top tactics for driving leads in today’s environment and listed those that aren’t working as well as they used to. I concluded with a discussion of the tactics to consider in future demand generation efforts. Some of the top ones included: What is the best way to align your efforts with sales ?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

The Marketing Blender

MARCH 15, 2021

One action involves a prospect researching a need; thus, they sign up for a webinar or download a piece of content as an example. These are called “marketing qualified leads” or MQLs. Once you have identified the key metrics for each level of your funnel, take a look at each ratio with a wide lens. Average sale per customer.

Marketing Qualified Leads 52

Marketing Qualified Leads ROI Sales Qualified Leads Lead Ranking 52

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Most Attendees are not leads!

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Albacross

APRIL 1, 2020

Impact on Growth in B2B Sector. While the most dramatic changes have swept the B2C sector, with retail, travel and entertainment taking the biggest hit, the full impact for B2B is not yet known. In a recent webinar, Profitwell’s CEO Patrick Campbell explains that there’s fear of a cascading effect. Have their KPIs changed?

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 52

B2B Marketing Analytics

FEBRUARY 4, 2019

New Engagements – Volume and Quality: the only way to influence new deals is to have the right customers and accounts engage, actively qualify and nurture them before they are handed over to sales. Goals are the key drivers to ensure that marketing organizations put together aggressive plans for driving such engagements.

Marketing Attribution 74

Marketing Attribution Multi-Touch Attribution Analytics ROI 74

NetLine

JANUARY 2, 2019

While striking the balance between realist and visionary, Tim’s perspective provides B2B marketers with the “real-talk” of what matters most in demand gen. Check out Tim’s refreshing realness and clear vision on what works and what’s next in B2B marketing.

Marketing Budget 61

Marketing Budget Budget Programs Peer-to-peer Paid Search Agency 61

Valasys

APRIL 10, 2020

Account-based marketing is a technique employed by B2B marketers to identify and target the accounts they value the most. According to a survey by ITSMA , 84% of marketers acceded that ABM develops better ROI than other marketing programs.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Terminus

MARCH 17, 2022

For Beckman Coulter, Field Marketing sits in the Sales organization, and many of our pre-pandemic activities were in the field, which were impacted by the pandemic. We wanted to improve funnel velocity – reduced days to close, increased win rate, etc. We wanted a tool that could impact in-funnel opportunities.

Account Based Marketing 26

Account Based Marketing Digital Marketing Funnels ABM Top of Funnel 26