Marketing Leads: Quality Vs. Quantity
Marketing Insider Group
AUGUST 12, 2010
The request for better quality is made and sales wants to work with fewer and better leads that they can close. My advice is to B2B Marketers is to follow this natural ebb and flow. Maybe this works for your company as long as the number of marketing touches does not annoy the prospect to the point that they want to walk away.
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