PureB2B

MAY 18, 2021

One of the biggest manpower and resource savers is marketing automation. With automation, your employees can be freed of mind-numbing tasks that shackle them from focusing on the more important aspects of their job. The benefits of deploying a marketing automation strategy are clear to those who have used them.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Automation B2B Marketing 62

The Point

DECEMBER 13, 2019

The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation.

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. What is B2B Buyer Intent Data? How to Capture Buyer Intent in B2B Marketing.

Buyer Intent 356

Buyer Intent Intent Work Management Marketing Management 356

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Table of Contents [Open] [Close] What is B2B intent data? The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Zoominfo

JUNE 25, 2019

Because of this, many organizations are working with a B2B database that is cluttered with outdated, invalid, or incomplete contacts. Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance. Don’t Let B2B Business Data Decay Ruin Your B2B Database.

Database Marketing 213

Database Marketing B2B Marketing Zoominfo B2B 213

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Jump to Section What is marketing automation? Social media marketing What is a Lead Scoring System?

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Social Media 62

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Here are 14 of the best marketing automation tools based on their popularity with reviewers.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

The Point

APRIL 8, 2015

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. In some notable areas, the average marketing automation user appears to be achieving real business value.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

The Point

AUGUST 22, 2014

For those of us who work in and around the technology every day, it can seem like marketing automation is already pervasive. Analyst David Raab reports that for companies under $5 Million in revenue, marketing automation penetration is a miserly 5 percent. Industry data tells us something different.

Marketing Automation Services 100

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 100

The Lead Agency

MAY 14, 2017

But then came marketing automation. Perhaps it’s far from a panacea per se, but marketing automation has wedged itself within many B2B companies, assisting and addressing many marketers’ pain points. This can be a contributing factor to the rift between sales and marketing – they’re just not aligned.

Marketing Automation Services 54

Marketing Automation Services Marketing Automation B2B Marketing Automation 54

Act-On

APRIL 10, 2024

Luckily for marketers, lead scoring exists. Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. First, a very quick overview of how lead scoring works. Tyson is a small business owner.

Lead Ranking 187

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 187

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Stevens & Tate

AUGUST 18, 2020

Because of this very reason, you should consider the value of marketing automation. The Benefits of Using Marketing Automation. Marketing automation refers to a software solution that automatically completes certain tasks based on your instructions. Marketing Automation and Trigger Words.

Marketing Automation Services 59

Marketing Automation Services Lead Ranking Lead Scoring Marketing Automation 59

The Point

JUNE 29, 2015

Are most B2B companies getting maximum value from their investment in marketing automation? A recent industry survey by Spear Marketing Group suggests: no. Or are companies rushing to implement marketing automation without a full understanding or strategy for how to put that technology to best use?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Marketing Management 100

Marketing Craftmanship

AUGUST 18, 2017

Fast-Forward to Marketing Automation: History Repeats Itself. Most marketers understand the evolution of Marketing Automation technology. The error of many companies using Marketing Automation? Can Marketing Automation Save Itself from Extinction?

Marketing Automation Services 100

Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead 100

Adobe Experience Cloud Blog

JUNE 7, 2017

You know the basics of marketing automation: it streamlines, automates, and monitors routine marketing tasks. But a good marketing automation platform is about more than making life easier for the marketing team—it should also help you close more deals. Pass Over Sales-Ready Leads Using Lead Scoring.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Lead Scoring 134

Zoominfo

JULY 24, 2019

Millions of companies crowd the B2B universe, vying for the same share of business. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful. There will always be prospects who need B2B products or services.

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

KoMarketing Associates

FEBRUARY 12, 2019

B2B marketers get a bad rap. If you do a search for “B2B versus B2C marketing,” you’ll immediately see a bunch of articles about how B2B marketers “lag” behind B2C marketers. Then you’ll find more articles about how “B2B marketing is boring.”

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

BenchmarkONE

NOVEMBER 14, 2019

Seventy-nine percent of high-performing companies have been using marketing automation for at least three years. Using marketing automation software has numerous benefits for your marketing and sales departments. What Are You Looking to Automate? Lead scoring/qualifying . It’s not surprising.

Marketing Automation Services 66

Marketing Automation Services Marketing Management Paid Search Agency Advertising Agencies 66

Kapost

JUNE 12, 2017

Marketing automation is one of the most powerful tactics for today’s B2B marketer. According to a Pepper Global study on B2B marketing, the #1 benefit of marketing automation is the ability to.

Marketing Automation 87

Marketing Automation Automation Practices Best Practices 87

Act-On

NOVEMBER 27, 2023

Marketing automation is a tool that promises to help streamline workflows, scale with ease, and get better results. Yet creating better strategies requires better data, and this is where many marketers get stuck. That’s why we’ve pulled together our favorite B2B marketing automation strategies to set you on the path to success.

Marketing Automation Services 211

Marketing Automation Services Marketing Automation Automation B2B Marketing 211

Valasys

DECEMBER 23, 2020

Marketing automation relates to the system whose purpose is performing marketing actions by avoiding physical effort. The importance of marketing automation is vast in the present marketing industry. In other words, marketing automation refers to an umbrella phrase for every tool, outlet, or solution.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Marketing Budget 52

SalesGrape

NOVEMBER 19, 2023

Understanding the Unique Challenges of B2B Lead Generation in the Pharmaceutical Sector Lead generation is a critical aspect of any business, and it holds particular significance in the pharmaceutical sector. However, generating high-quality leads can be challenging due to various factors unique to this industry.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue. No leads means no clients and therefore, no sales.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Act-On

APRIL 26, 2024

Marketing Automation Migration: Switching Platforms Made Easy Migrating your marketing automation platform doesn’t have to be difficult. But given the likelihood of fewer in-market leads and longer sales cycles, our leaders say customer retention has never been more important.

Lead Ranking 192

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 192

DealSignal

MAY 3, 2021

B2B buyer behavior has shifted dramatically to independent, online research. What is B2B intent data? The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

The Point

SEPTEMBER 30, 2013

A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. Do I need it in order to do lead nurturing?”. Marketing automation simply takes nurturing to a whole new level. And therein lies the difference. Comments welcome.

Lead Nurturing 100

Lead Nurturing Demand Generation Agencies Marketing Automation Services Sales Qualified Leads 100

eTrigue

FEBRUARY 27, 2017

Despite the acceptance of marketing automation at a rapidly increasing number of organizations, some small and mid-size businesses suffer from marketing automation apprehension. They are apprehensive about moving from manual processes to automated marketing systems.

Marketing Automation 60

Marketing Automation Automation Marketing Organization 60

Only B2B

OCTOBER 3, 2023

In the ever-evolving landscape of B2B marketing, where competition is relentless, and digital marketing strategies continuously shift, the importance of Marketing Qualified Leads (MQLs) stands out like a guiding light. Permission Marketing : Lead magnets align with the principles of permission marketing.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Marketing Qualified Leads High Quality Lead 62

DealSignal

NOVEMBER 1, 2022

B2B buyer behavior has shifted dramatically to independent, online research. Table of Contents What is B2B intent data? The Ultimate Checklist: Questions to Ask B2B Data Vendors What types of intent data are there? What is B2B intent data? What is B2B intent data? Evaluating B2B data providers?

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

ViewPoint

MARCH 26, 2013

CRM properly applied, in conjunction with marketing automation software, explains the most data on marketing performance and gives more evidence than any other combination of software. What this means is, those companies with the most marketing toys really do win! i Really, how do you argue you with this?

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

SugarCRM

DECEMBER 7, 2015

Demand Gen Report, a lead publication for B2B marketing professionals, recently released a special report on strategies for improving lead scoring. Automation and Predictive Analytics Fuel B2B Lead Scoring Success reveals how marketing automation helps to maximize the overall effectiveness of lead scoring.

Lead Scoring 50

Lead Scoring Lead Ranking Marketing Automation Services Marketing Report 50

ClearVoice

APRIL 30, 2020

Available features : The platform provides the necessary features and functionalities that should be in every marketer’s toolbox, including data analytics and reporting, social media, email marketing, lead flows, landing pages, and more. Moving Beyond Gated Content: Other Tech to Help Generate Leads. SharpSpring.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Valasys

MARCH 21, 2023

What is Lead Nurturing? B2B lead nurturing builds relationships with potential customers and guides them through the sales funnel to ultimately become paying customers. However, there can be several bottlenecks that can hinder the lead nurturing process. Statistics show that 76% of leads never convert into sales.

Lead Nurturing 52

Lead Nurturing Lead Scoring Lead Ranking Allocation 52

The Point

OCTOBER 26, 2010

Recently, Lauren Carlson of research site Software Advice wrote a very perceptive and timely piece entitled “ Tailwinds for Marketing Automation Software ” about the broader market trends that, in her view, are driving the increased adoption of marketing automation technology. The reason?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

Delivra

OCTOBER 25, 2018

Getting a sale is one of the most difficult challenges facing the average B2B marketer. In fact, 61% of B2B marketers say generating high-quality leads is the biggest hurdle to overcome in their jobs, according to the B2B Marketing Lead Generation Survey by IDG Enterprises. Of course you are.

Sales Qualified Leads 53

Sales Qualified Leads High Quality Lead Marketing Automation Services Marketing Automation 53