The ROI Guy

JANUARY 20, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

SMB 40

SMB ROI Marketing Budget Work Management 40

The ROI Guy

FEBRUARY 14, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

Content Marketing Institute

OCTOBER 10, 2018

You’ve come a long way, content marketers. Today, nearly all top-performing B2B content marketers – 90% – put their audience’s informational needs ahead of their company’s sales/promotional message. That it’s a common practice now shows how much marketers have adjusted their thinking. cmicontent. research Click To Tweet.

Research 110

Research B2B Marketing Marketing Budget Creation Content Marketing 110

The ROI Guy

DECEMBER 23, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

JULY 15, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Good argument that B2B marketing needs ROI.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Marketing Insider Group

MARCH 4, 2020

Because enterprise-level companies often use major TV and print campaigns to get their message across, their default marketing budget usually flows to legacy ad agencies. IKEA are well known for their innovative approach to furniture design (as well as their meatballs!) The result? Salesforce.

Enterprise Management 271

Enterprise Management Paid Search Agency Examples Advertising Agencies 271

The ROI Guy

JANUARY 10, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

NOVEMBER 29, 2010

Extending this trend over the next five years means that sales may be completely bypassed in some B2B markets, and certainly will be shaped differently by this trend in all markets.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

SEPTEMBER 4, 2007

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

Webbiquity

FEBRUARY 21, 2011

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Email Marketing Tips and Tactics.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

SnapApp

DECEMBER 4, 2017

. With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun. . And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Marketing Budget Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

The ROI Guy

DECEMBER 14, 2005

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Posted by Tom Pisello at 6:42 AM Email This BlogThis!

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. SEO in its present state is being dominated by the Internet of Things (IoT) and as the researching methodologies of prospects have evolved, so have the SEO practices.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Webbiquity

DECEMBER 30, 2014

After sharing some compelling statistics–“the content marketing industry (has) grown to a $44 billion industry…93% of B2B brands and 90% of B2C brands are now using content marketing to educate consumers about their brands. ” 5 Content Marketing Trends & Predictions for 2014 by Web Content Blog.

Content Marketing 100

Content Marketing Planning Tips Paid Search Agency 100

Webbiquity

MARCH 8, 2011

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. B2B Marketing Tips, Insights and Resources. 101 B2B Marketing Cliches. The Business of B2B Social Media by Brian Solis.

Marketing Budget 100

Marketing Budget Resources Work Management B2B Marketing 100

Metadata

JUNE 24, 2021

So we’re teaming up with some of the best B2B marketers we know. Please enjoy: The 40/40/20 Rule of Direct Marketing. Some people think copywriting and design will make or break an ad campaign. Again, ideally, the copywriter and the designer are working together, collaborating from the start. The Offer (40%).

Direct Marketing 102

Direct Marketing Rules Copywriting Paid Search Agency 102

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. This is in contrast to traditional marketing. Take Demandbase for example. Think about it.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Valasys

NOVEMBER 5, 2018

Organize and create a feedback loop so you can avoid overlooking essential information, then present the most relevant information to prospects. They present an offer to the viewer which works as an incentive for them to convert and provide their contact information. As much as 80% of B2B content marketing assets are gated.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Content Standard

NOVEMBER 10, 2014

The partnership will involve the “Discover Great Britain” Tumblr page—which incorporates GIFs, images, and original content—along with video content creation and native advertising distributed across all Yahoo platforms, including the Yahoo Travel magazine. “We’re thrilled with the initial results.”

Marketing Budget 40

Marketing Budget Advertising Agencies Paid Search Agency Marketing & Strategy 40

Adobe Experience Cloud Blog

APRIL 23, 2012

by Liz Smyth In the second part of our Marketing in a Downturn series, we’re examining the importance of content marketing. As B2B marketing budgets have become strained, many marketers believe they should be doing more with less. Plan your Content. Read Part 1: Lead Generation and Nurture.).

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

Webbiquity

JANUARY 5, 2016

Here are 88 posts that have risen above the noise, designed to answer that question. 10 Scientific Findings That Can Help You Improve Your Marketing by Twelveskip. This four-step guide from Mark Walker shows you how to take a sound content marketing strategy through to measurement via great planning and execution.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Hubspot

DECEMBER 16, 2013

The power of content marketing might be why, according to Marketing Charts , 72% of B2C marketers and 73% of B2B marketers plan to produce more content next year. Before you even create content, consider the audience and persona it''s meant for and where you plan to promote it. This is called context.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

The ROI Guy

MAY 4, 2011

Content marketing represents a significant investment, consuming over 26% of total marketing budgets annually, according to surveys of 1,100 marketers by the Content Marketing Institute. There is clearly a crisis in confidence in content marketing.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Budget Content Marketing 40

Hubspot

AUGUST 27, 2012

3) 75% of B2B companies do not measure or quantify social media engagement. 4) 51% of the top 20% of B2B marketers generating leads through social media use social sharing tools, compared to the industry average of 39%. 5) 84% of B2B marketers use social media in some form. Email Marketing and Automation.

Stats 28

Stats Allocation Marketing Automation Services Planning 28

The ROI Guy

JULY 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Webbiquity

DECEMBER 2, 2014

And although digital is taking an increasing share of marketing budgets, the move to online is paradoxically making some old-school tactics even more valuable. 72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. 13 Content Marketing Stats.

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Webbiquity

AUGUST 5, 2013

For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? B2b vendors? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. B2B Infographics ). Marketers aren’t like ordinary people. (A

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? What percentage of Fortune 100 companies are on Twitter?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100