Onalytica B2B

SEPTEMBER 15, 2017

Bio: Neal Schaffer is a leading consultant, educator, speaker, innovator, and influencer at guiding businesses through their digital transformation with a focus on social selling, social media marketing, and sales and marketing alignment. In social media marketing, especially for B2B companies, content represents that same omiyage.

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Onalytica B2B

NOVEMBER 21, 2017

I am most passionate about social media for B2B and that’s why I focus almost solely on LinkedIn, Social Selling and Content Marketing. I have trained many B2B sales teams on how to effectively leverage LinkedIn and social selling to massively improve their lead generation. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU?

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Onalytica B2B

NOVEMBER 25, 2015

We analysed the B2B marketing discussion last year and earlier this year , and we wanted to continue with these reports to show how influencer trends map out over time. It’s intriguing to see new influencers entering the discussion and driving the discussion on B2B Marketing. MAPPING THE B2B MARKETING COMMUNITY.

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Onalytica B2B

SEPTEMBER 21, 2017

Bio: Zontee Hou is the founder & president of Brooklyn-based consultancy Media Volery and co-lead of the respected Convince & Convert Consulting team. Key Topics: Content Marketing, Digital Marketing Strategy, Consumer Behavior. Location: Brooklyn, New York. WHAT AREAS OF CONTENT MARKETING ARE YOU MOST PASSIONATE ABOUT?

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Onalytica B2B

APRIL 11, 2017

Whether for B2B or B2C, people have forged a path to influencer status within their niche. An influencer may fulfil the same function within your startup’s niche, whether you operate in a B2B or B2C field. For B2B industries, influencers are often writers, podcasters, or filmmakers. About Influencers.

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Startups Advertising Agencies Paid Search Agency Work Management 213

Onalytica B2B

SEPTEMBER 6, 2017

Influencer content – paying for macro influencers to speak at your events, create content, lead webinars. Account based marketing (ABM) – B2B marketing initiative seeking to influence people who influence the key decision makers of your target accounts. leading brands will attract brand advocates far easier than challengers).

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Onalytica B2B

JANUARY 18, 2018

She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. They were an early an adopter of martech practices such as lead nurturing, lead scoring and dynamic content. No, leads are pushed down the funnel.

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Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Onalytica B2B

APRIL 26, 2018

Whether this be different locations or sectors, or even your PR, or Insights teams – understand their skill sets and experience and utilise them – as highlighted by Konstanze Alex , Leading Corporate Social & University Influencer Relations at Dell. 5) Influencers love things that money can’t buy.

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Onalytica B2B

NOVEMBER 22, 2018

While it is important to have individuals and teams leading on influencer marketing, it is most successful when integrated across all other areas of marketing. Owain Williams , Founder of Make it Manna highlighted that influencer marketing is often looked at as a totally new and different marketing division.

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Onalytica B2B

APRIL 19, 2018

A great example comes from Cherwell, a leading IT Service Management company (ITSM), dedicated to helping their customers use intuitive technology that enables better, faster, yet more affordable innovation. They teamed up with our agency partner TopRank Marketing , to increase brand visibility and thought leadership in the ITSM industry.

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Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

NOVEMBER 22, 2017

However, today’s statistics are compelling: “Socially engaged companies are 40% more likely to be perceived as competitive, 57% more likely to get increased sales leads and 58% more likely to attract top talent.” It’s always been the clearest indicator of success. Source: Altimeter Group). About the author.

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Social Media Tips Peer-to-peer Media 84

Onalytica B2B

AUGUST 23, 2017

Here are two definitions from leading influencer marketing experts: “The act of identifying, monitoring, engaging and measuring the role of influencers in the market perception of a brand and its products.” Being associated with the leading influencers gives brands a credibility & trust that they cannot get anywhere else.

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Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

JANUARY 12, 2018

Key Topics: Marketing Technology, Marketing Strategy, Startups, B2B Marketing, Women in Tech. She worked with user and vendor clients globally and was quoted frequently in industry-leading publications such as Forbes, AdAge, MediaPost, MarketingWeek, and AdExchanger. Cory Munchbach – SVP of Strategy at BlueConic ?.

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Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

Onalytica B2B

APRIL 20, 2017

Lead by example. Have someone in charge of the whole employee advocacy programme, or one person per team leading the way. Have any leads come from this? Have any of these leads converted into sales? Representing your company’s values and culture externally, not just internally. HOW CAN I MAKE IT HAPPEN?

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WOM Social Media Word of Mouth Paid Search Agency 210

Onalytica B2B

FEBRUARY 24, 2016

” Jack Kosakowski – Global Head Of B2B Social Sales Strategy at Creation Agency. We looked at the topic of social selling before on our blog in 2015 , and we were keen to look at it again to see which Social Selling brands and individuals were leading the online discussion. B2B Sales Tips. Salesforce. PointClearPD.

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Onalytica B2B

MAY 3, 2018

Thankfully, we can come to the rescue here to shed some light on what a year’s worth of success has looked like for us from our experience of running over 1000 influencer programs across B2B, B2C and not-for-profit sectors. From mommy bloggers and beauty bloggers to tech and finance experts – we’ve done it.

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Work Management Budget Programs Enterprise Management Marketing Budget 242

Onalytica B2B

MARCH 16, 2016

There were also more suited attendees this year, indicating that more B2B dealings were being conducted behind closed doors – unsurprising, given the continued explosion in mobile device ownership, and thus the required increase in network capacity and other corollary services.

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Lead Scoring Lead Ranking Brand Identity Branding 100

Onalytica B2B

NOVEMBER 17, 2016

Influencer marketing when executed correctly and with patience can be extremely effective in achieving anything from lead generation to brand awareness – many of which cross over. LEAD GENERATION. LEAD NURTURING. SOCIAL SELLING. EMPLOYEE ADVOCACY. WEBSITE TRAFFIC.

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Work Management Marketing Management PR Thought Leadership 204

Onalytica B2B

AUGUST 30, 2017

Market Share: ● Lead Generation. Lead Conversion. With the above said, you cannot outline your influencer marketing objectives, if you’re not clear on what your wider marketing objectives are; are you looking to improve your brand equity or increase your market share? Thought Leadership. Brand Advocacy. Brand Consideration.

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Planning Work Management Marketing Management Paid Search Agency 192

Onalytica B2B

MARCH 23, 2017

Influencer marketing or influencer relations are not yet mainstream roles in their own right, as they are still maturing disciplines, so there is inevitably a land grab within organizations as to who is leading or owning influencer outreach. There is no hard and fast rule as to who should take the lead in influencer marketing though.

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Onalytica B2B

JULY 8, 2015

Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners). We were interested in seeing which PR professionals and brands were leading the online discussion. Below you can see a network map of the online conversation around PR.

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Onalytica B2B

OCTOBER 1, 2018

We were starting to rank, to get some qualified visitors and generate some leads. Here’s a quick tip for anyone who wants more leads: put a face next to your calls to action. Or maybe even without a click… Marketer: “Hey Google, how can I get more leads?”. But I needed to do much more to create a sustainable business.

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Marketing AI Sales Qualified Leads Conference Lead Scoring 171

Onalytica B2B

JANUARY 18, 2017

With newer technology terms – AR, VR, AI to include a few – overwhelming the C-suite enough to re-assess their investment decisions, the industry seems far from consolidation even though leading players like Salesforce, Oracle, Microsoft, Google are on an acquisition spree. B2B Marketing. B2B Marketing. TOP 50 INFLUENCERS.

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Onalytica B2B

JULY 26, 2018

Onalytica are working with several leading Pharmaceutical and Life Sciences brands globally to help them identify, map and mobilise their Influencer Programs. Taz is the Business Development Director at Onalytica and is leading the Pharmaceutical and Life Sciences Division. © 2017 Onalytica Ltd. About the author.

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Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Onalytica B2B

JULY 16, 2018

B2B Ignite 2018 took place on 10th July at the Business Design Centre in Islington. This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B leaders. Here’s my key takeaways from the 7 talks I attended this year: R ory Sutherland – Think You Understand B2B Buyers?

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Top of Funnel Lead Ranking B2B Work Management 129

Onalytica B2B

MAY 18, 2016

They have realised that influencers can spread and amplify their messages and allows brands to increase pageviews, lead gen and ROI. As a direct result of this many organizations are now placing influencers in the centre of their marketing strategy.

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Practices Marketing Management Lead Gen Blogger 102

Onalytica B2B

NOVEMBER 15, 2018

Working with colleagues enables leading brands to grow authentic brand awareness from the people who know their brand, products and services better than anyone. .” Susan Emerick , Senior Manager Global Marketing & Advocacy at IBM. Employee advocates are the next generation of influencers.” “People trust people.

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Peer-to-peer Thought Leadership Social Media Work Management 279

Onalytica B2B

MARCH 22, 2017

This is a joint piece I co-wrote with Felix Morgan , Senior Strategist & Innovation lead at our Partner, Livity, following our youth influencer event #UseYourInfluence on March 8th 2017. . With more and more channels, brands, and people bombarding us permanently, attention has become our dearest currency.

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Onalytica B2B

NOVEMBER 14, 2017

In the course of that work, I also started writing about the topic for various online publications, which lead to the book contract and speaking opportunities. They may not be leading as much as I’d love with regard to alternative fuels or electric models (yet?!),

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Thought Leadership Lead Ranking Communities Twitter 102

Onalytica B2B

MARCH 2, 2016

What we saw in the lead up to the COP21 talks, and what is continuing to grow since the Paris Agreement was passed in December 2015, is how much profit really will be affected if we don’t all pay more attention to the first two in that list.

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Lead Scoring Lead Ranking Brand Identity Branding 100

Onalytica B2B

SEPTEMBER 3, 2015

Influential brands such as Bouygues Telecom, Parlem and Mines-Telecom are leading the debate. In order to remain competitive, telecom providers must focus on maximising revenue from existing customers by delivering excellent customer experiences. MAPPING THE TELECOMS COMMUNITY.

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PageRank Brand Identity Branding Lead Scoring 100

Onalytica B2B

DECEMBER 13, 2017

The brands and SMBs that deploy proper social media marketing and social customer care training from the top down and the bottom up will lead the way. For example, PNC Bank hired me last year to lead a live educational webcast for their audience and we had over 7,000 participants; it was a tremendous success.

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Webcast Marketing Automation Services Social Media Facebook 146

Onalytica B2B

APRIL 4, 2017

Leading social media marketers travelled to #SMMW17 learn about best practice in the industry. Social Media Marketing World 2017 (SMMW17) was a wonderful event where over 200 speakers and over 3000 attendees from over 50 different countries around the world descended on San Diego to create a historic event for social media marketers.

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Onalytica B2B

APRIL 18, 2016

The great support and speeches delivered by the government (Prime Minister David Cameron, Harriett Baldwin MP), the regulators (Christopher Woolard, FCA) and even royalty (Prince Charles) once again demonstrate why the UK is the leading fintech hub in the world.

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Onalytica B2B

AUGUST 7, 2018

And then when I deliver, you’ll get ten times your expectation in return which leads to word of mouth referrals. My offline influence can be summed as such: You have something I want and I’m going to convince you that I’ve got something you need, whether you realize it yet or not. My best engagements can’t be measured.

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Word of Mouth Skype Advertising Agencies Work Management 137

Onalytica B2B

MARCH 29, 2018

Then I went to healthcare at Humana leading Digital Marketing, and to McDonald’s leading global social media. I also spent nearly 10 years at Discover Card in various marketing roles, the last of which was Head of Digital Customer Experience. I finally tired of corporate America and recently joined a startup called Persado!

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Work Management Social Media Startups Marketing Management 100

Onalytica B2B

MAY 12, 2016

We were very interested in seeing which virtual reality professionals and brands were leading the online discussion, so we analysed 797K+ tweets from March 8th – April 7th 2016 mentioning the keywords: #VR OR “Virtual Reality” OR virtualreality.

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