Anything Goes Marketing

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Landing Page Strategies and Lead Qualification

Anything Goes Marketing

In the B2B world having a form that asks very specific questions related to your product can qualify someone out who really doesn't care to fill out all of these questions. This type of lead qualification of course requires a way to track this information, process it and provide reports etc. Is it automated?

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Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C. in B2B Marketing ”. white paper, webinar, etc.), send an email with a link to it”.

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

The Eloqua product was much discussed at the event but I’ve excluded those tweets here as this post was focused on learnings for B2B marketers that goes beyond Eloqua. Social Media And B2B Marketing Social media played such a major factor at this event. They are some of the best and brightest out there. Silos must go.

Eloqua 100
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Automated Customer Scoring - Going Beyond Leads

Anything Goes Marketing

Automated Lead scoring is a term that many in the B2B world are familiar with. Essentially, you take the typical manual lead qualification process that a sales rep or call center does over the phone to find the best leads and let technology do this for you. Can you apply this same concept to customers?

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How do I Generate More Leads from my Website?

Anything Goes Marketing

Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? How can we further optimize our practices to increase the amount of leads we generate? In addition, don't discount leads based on the lead qualification questions you've asked on a web form.

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How to Improve Your Email Newsletter

Anything Goes Marketing

Many B2B and B2C companies produce a newsletter or newsletters that are geared to a specific audience or audiences. Lead qualification: There are two benefits here. In order to leave comments, you could add some additional lead qualification questions to the registration process. Do you have an email newsletter?

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How To Build a Lead Nurturing Culture Part I

Anything Goes Marketing

There is no question that lead nurturing has been a proven tactic for B2B marketers. Aberdeen has reported that the Best-in-Class organizations are have doubled the bid-win-ratio on nurtured leads compared to their peers who have launched lead nurturing programs. King” image courtesy of seoibiza.com.