B2B, Lead Gen and Telemarketing - B2B Marketing Zone

5 Effective Ways To Generate Leads Via Telemarketing

Only B2B

JUNE 9, 2020

Telemarketing must always be an indispensable part of your marketing strategy. When it comes to generating leads, there are numerous ways to guarantee efficient contact generation. However, if you are looking to exponentially increase your business sales, then telemarketing should be your foremost choice.

Telemarketing

Telemarketing Sales Qualified Leads Effectiveness Lead Scoring

B2B Lead Gen: Can you do it cheaper and better inside?

ViewPoint

AUGUST 30, 2016

Because a phone conversation efficiently replicates face-to-face sales activities, these one-on-one flowing and probing interactions are the most effective method to validate the quality of a lead. Please see the table below for an example of typical Inside vs. Outsourced results: I do not want telemarketers calling my prospects.

Lead Gen

Lead Gen Telemarketing Sales Qualified Leads Lead Scoring

Lead Gen Tactics from 4 MarketingSherpa Case Studies

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. Case Study #1 – Local B2B Marketing: 150% boost in lead generation.

Case Study

Case Study Case Studies Lead Gen Studies

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

B2B Lead Generation Blog: Telemarketing big with Xerox

markempa

SEPTEMBER 29, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Telemarketing

Telemarketing Lead Generation Sales Qualified Leads BtoB

Lead Gen Scripts: They Have to Go

Smashmouth Marketing

MARCH 10, 2011

There are a lot of great sources for telemarketing and teleprospecting calling tips out there, and just several weeks ago we brought you some great outbound calling tips from the best BDR's our management team has ever worked with. They just don't work any longer and they're not helping anybody succeed at generating quality b2b leads.

Lead Gen

Lead Gen Lead Scoring Lead Ranking Telemarketing

Stop Wasting Time on Poor Leads: Get Access to Contacts and Companies That Are Already in the Buying Cycle

Smarte

JANUARY 8, 2022

Stop Wasting Time on Poor Leads: Get Access to Contacts and Companies That are Already in the Buying Cycle. As B2B marketers, our primary goal is to generate leads. To generate the best quality leads with the highest chances of conversion, it is important that we work only with good, targeted, and high-quality data.

Buying Cycle

Buying Cycle Ideal Customer Profiles Contacts Sales Qualified Leads

B2B Lead Generation Blog: Telemarketing is the top lead generation tactic

markempa

OCTOBER 22, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Telemarketing

Telemarketing Lead Generation Tactics Generation

Prospect Experience Marketing: Find the Gold in Your Lead Generation Program

Biznology

JUNE 4, 2019

I recently caught up with Dan McDade , longtime B2B practitioner in lead qualification and nurturing. You’ve been involved in the lead generation world for a long time. Certainly, technology lets us deliver more leads to sales, faster than ever before. But just as often these are bad leads. Your advice, please!

Marketing Prospects

Marketing Prospects Lead Generation Lead Scoring Lead Ranking

Appointment Setting: Where Does It Fit In Today’s Demand Generation Mix?

The Point

AUGUST 24, 2009

In today’s digital era, when everything lead gen seems to revolve around simply being in the right place at the right time, can it also make sense to simply call potential clients as [.].

Demand Generation

Demand Generation Demand Cold Calling Telemarketing

Outsourcing Lead Generation: How to Calculate Lead Generation Outsourcing Costs?

Unbound B2B

JANUARY 10, 2023

Around 19% of the HubSpot survey respondents stated that lead and traffic generation is the biggest hurdle in 2023. Lead gen is not a simple exercise. It is challenging and time consuming because there is no one-size-fits-all formula for generating leads. Do you need help finding good lead-generation partners locally?

Cost per Lead

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking

Lead Generation Lies That are Wreaking Havoc with Your Sales

ViewPoint

JANUARY 9, 2014

I received a lot of positive feedback about the article and decided to ask our PointClear PowerViews Alumni (those who have been on the PowerViews show ) for their input on the most dangerous lead gen lies out there. A form completion is a lead. James Obermayer | Sales Lead Management Association.

Sales Qualified Leads

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking

The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?

Smashmouth Marketing

MARCH 19, 2009

It also determines that the price of an inbound generated lead is 3x less than the price of an outbound generated lead, $84 versus $220. Outbound: Telemarketing,Email, Events). I do, however, challenge the value of that inbound lead versus the value of the outbound lead, and that was not discussed.

Cost per Lead

Cost per Lead Inbound Marketing Top of Funnel Cost

Be A Hero: Choose Appointment Setting for Your Next Campaign

Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. The training is critical to the success as the callers must understand your offering, but this is constant amongst all telemarketing tactics. That is so true!

Sales Management

Sales Management Telemarketing Work Management Campaigns

B2B Lead Generation Blog: Podcast: Interview with MarketingSherpas Anne Holland

markempa

JUNE 29, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

5 Effective Ways To Generate Leads Via Telemarketing

B2B Lead Gen: Can you do it cheaper and better inside?

Webinars

Trending Sources

Lead Gen Tactics from 4 MarketingSherpa Case Studies

Webinars

B2B Lead Generation Blog: Telemarketing big with Xerox

Lead Gen Scripts: They Have to Go

Stop Wasting Time on Poor Leads: Get Access to Contacts and Companies That Are Already in the Buying Cycle

B2B Lead Generation Blog: Telemarketing is the top lead generation tactic

Prospect Experience Marketing: Find the Gold in Your Lead Generation Program

Appointment Setting: Where Does It Fit In Today’s Demand Generation Mix?

Outsourcing Lead Generation: How to Calculate Lead Generation Outsourcing Costs?

Lead Generation Lies That are Wreaking Havoc with Your Sales

The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?

Be A Hero: Choose Appointment Setting for Your Next Campaign

B2B Lead Generation Blog: Podcast: Interview with MarketingSherpas Anne Holland

B2B Lead Generation Blog: B2B Lead Generation Blog is todays TypePad Featured Blog

B2B Lead Generation Blog: B2B Marketing and lead generation via Social networking

B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds

B2B Lead Generation Blog: Targeting Your B2B Lead Generation

B2B Lead Generation Blog: Article: Why Most B2B Websites Fail To Convert Sales Leads

B2B Lead Generation Blog: MarketingSherpa Demand Generation Summit 2007

B2B Lead Generation Blog: Social Media Pundits Disconnect from B2B Marketing

B2B Lead Generation Blog: Webcast: Closed-Loop Lead Generation & Management

B2B Lead Generation Blog: Podcast: Marketing and Sales for Big Complex Selling (Pt 1)

B2B Lead Generation Blog: Podcast: Marketing and Sales for Big Complex Selling (pt 3)

B2B Lead Generation Blog: The One Piece Of Advice You Cant Generate Leads Without

B2B Lead Generation Blog: Are you using the Best Lead Generation Techniques?

B2B Lead Generation Blog: Lead Generation Summit Notes

B2B Lead Generation Blog: Closed Loop Marketing Isnt Software

B2B Lead Generation Blog: On Alignment between Marketing and Finance

B2B Lead Generation Blog: Lead Generation for the Complex Sale

B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

B2B Lead Generation Blog: Off topic: Response to meme - 8 Random Things About Me

B2B Lead Generation Blog: Online Lead Generation and Management Strategies that Get Results

B2B Lead Generation Blog: Webcast: 8 Critical Success Factors for B2B Lead Generation

B2B Lead Generation Blog: The Difference Between ROI and Marketing Accountability

B2B Lead Generation Blog: Podcast: The Innovative Marketer

B2B Lead Generation Blog: Now Announcing the "Start With A Lead" Podcast Show

B2B Lead Generation Blog: New Book on Corporate Blogging

B2B Lead Generation Blog: Macs Tasty Recipe for Lead Generation Success

B2B Lead Generation Blog: Lead Generation via Podcasts: An Interview With Paul Dunay

B2B Lead Generation Blog: How Lead Nurturing Improves Lead Generation ROI

B2B Lead Generation Blog: Podcast: What Sales Really Needs From Marketing

B2B Lead Generation Blog: B2B Lead Generation Blog Adds FeedBlitz for Email Notification

B2B Lead Generation Blog: Webcast: How to Precisely Define a "Lead" Before Marketing Begins

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