As lead gen grows on social media, marketers discuss what’s working
Martech
APRIL 19, 2024
Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Meta’s flagship lead gen product is instant forms, which sit within Facebook and Instagram.
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