KoMarketing Associates

JUNE 8, 2012

The B2B marketing landscape continues to evolve. Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. Here is a look at six new B2B marketing infographics, visualizing various aspects of the challenges and opportunities B2B marketers face.

Mobile Marketing 120

Mobile Marketing Inbound Marketing Social Media Social Marketing 120

DemandMatrix

MAY 4, 2021

Together with DemandBase, Engagio, Insideview, and DemandMatrix, our customers will have the most comprehensive GTM solution in the market. Data Integrity (InsideView): The ability to continuously clean, monitor, and unify your data with the most reliable, up-to-date information. Know which channels can give me the highest ROI?

DemandBase 52

DemandBase InsideView Marketing Analytics Tools Advertising Agencies 52

Biznology

DECEMBER 31, 2014

Companies such as InsideView and Leadspace are developing solutions in this area. The difference from Leadspace is that Lattice builds the client models using their own massive “data cloud” of B2B buyer behavior, fed by 35 data sources like LexisNexis, Infogroup, D&B, and the US Government Patent Office. Like this post?

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

SalesIntel

APRIL 19, 2024

10 Best Lead Enrichment Tools SalesIntel SalesIntel is a comprehensive data enrichment tool that gives GTM teams a competitive edge in B2B interactions. Using SalesIntel’s data enrichment is not just a strategic choice; it’s an evolution towards more informed, intuitive, and impactful B2B interactions.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

10 Best Lead Enrichment Tools SalesIntel SalesIntel is a comprehensive data enrichment tool that gives GTM teams a competitive edge in B2B interactions. Using SalesIntel’s data enrichment is not just a strategic choice; it’s an evolution towards more informed, intuitive, and impactful B2B interactions.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Customer Experience Matrix

FEBRUARY 25, 2015

For some reason, I suddenly saw a connection of this to external data: if vendors like NetProspex and InsideView could provide sales people with prospects and vendors like MDC provide tools to nurture those prospects, then sales people really don’t need marketing to do either of those things.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Marketing Funnels Marketing Automation 120

Content4Demand

SEPTEMBER 5, 2019

and show the B2B community why your content raises the bar. A panel of ABM aficionados will lead the conversation: David Schroeder ( CallRail ), Calvina Cheng ( InsideView ), Jesse Miller ( RollWorks ), Jesse Aross ( Vidyard ), Sandra Freeman ( Engagio ) and Andrew Gaffney ( Demand Gen Report ). Conversation Changers. INBOUND 2019.

Co-Registration 54

Co-Registration InsideView Account Based Marketing ABM 54

Televerde

MAY 22, 2019

It’s become like one big B2B family reunion where I get to reconnect with old friends, open the door to new partnerships and share best practices. This year, the SiriusDecisions concept was “achieving high performance by aligning the B2B revenue engine.” This year marks my 14th SiriusDecisions Summit I’ve attended throughout my career.

Tips 63

Tips InsideView Case Study Case Studies 63

markempa

JULY 26, 2016

CEB discovered that a typical for B2B customer is 57% into their purchase process before they directly engage a sales rep or talk to a supplier. This company provided free tools, resources and guides that helped the people they who would likely have the most pressure to improve innovation.

Lead Scoring 84

Lead Scoring Lead Ranking Account Based Marketing Leads 84

EveryoneSocial

JUNE 11, 2019

Televerde is a global company that helps B2B organizations accelerate their demand generation and sales pipeline. They generate revenue for B2B clients like SAP, Microsoft, Adobe/Marketo, InsideView, and many more. And they do this with a very focused mission: to provide education, skills, and jobs to incarcerated women.

B2B Thought Leadership 79

B2B Thought Leadership InsideView Thought Leadership Work Management 79

Televerde

MAY 22, 2019

It’s become like one big B2B family reunion where I get to reconnect with old friends, open the door to new partnerships and share best practices. This year, the SiriusDecisions concept was “achieving high performance by aligning the B2B revenue engine.” This year marks my 14th SiriusDecisions Summit I’ve attended throughout my career.

Tips 40

Tips InsideView Case Study Case Studies 40

LeanData

DECEMBER 1, 2015

Foundation Capital’s extensive investment portfolio in MarTech companies includes Adroll , InsideView , Localytics and TubeMogul. We see a real need in B2B tying marketing to sales from a content perspective and from an attribution perspective. Traditionally in B2B, sales was in the focal point, she said.

Marketing Budget 73

Marketing Budget InsideView Budget Programs Paid Search Agency 73

Engagio

APRIL 23, 2018

In the process, sales and marketing associates waste time and resources pursuing sales with companies that don’t fit well with your business and its product offering. Companies like Bombora and TechTarget provide B2B intent data based on individual and company activities aggregated from across the web. How do you find others like that?

Account Based Marketing 59

Account Based Marketing Ideal Customer Profiles Profiling Top of Funnel 59

Terminus

SEPTEMBER 21, 2017

Because it requires significant time and effort, most B2B companies only use 1:1 ABM with ten or fewer accounts at a time. For example, many B2B marketing teams use ABM Lite to complement sales outreach with industry-specific content, digital ads, emails, and direct mail. Pipeline Velocity ABM Campaign Templates.

Account Based Marketing 30

Account Based Marketing Sales Cycle Template Top of Funnel 30

LeanData

DECEMBER 1, 2015

Foundation Capital’s extensive investment portfolio in MarTech companies includes Adroll , InsideView , Localytics and TubeMogul. We see a real need in B2B tying marketing to sales from a content perspective and from an attribution perspective. Traditionally in B2B, sales was in the focal point, she said.

Marketing Budget 40

Marketing Budget InsideView Budget Programs Paid Search Agency 40

LeanData

DECEMBER 1, 2015

Foundation Capital’s extensive investment portfolio in MarTech companies includes Adroll , InsideView , Localytics and TubeMogul. We see a real need in B2B tying marketing to sales from a content perspective and from an attribution perspective. Traditionally in B2B, sales was in the focal point, she said.

Marketing Budget 40

Marketing Budget InsideView Budget Programs Paid Search Agency 40

LeanData

DECEMBER 1, 2015

Foundation Capital’s extensive investment portfolio in MarTech companies includes Adroll , InsideView , Localytics and TubeMogul. We see a real need in B2B tying marketing to sales from a content perspective and from an attribution perspective. Traditionally in B2B, sales was in the focal point, she said.

Marketing Budget 40

Marketing Budget InsideView Budget Programs Paid Search Agency 40

Televerde

JANUARY 13, 2020

Tracy Eiler, Chief Marketing Officer at InsideView . “As As the CMO of InsideView, I make it a point to regularly visit the Televerde engagement centers and have had the opportunity to see the women transform as a result of the prison workforce development program. ADDITIONAL RESOURCES. million GDP by State and $196.1

InsideView 19

InsideView Research Lead Ranking Education 19

Funnelholic

DECEMBER 17, 2015

We start by using data from InsideView, ZoomInfo, SalesLoft, and other firmographic, technographic and demographic signals to score our entire universe of accounts. Outbound Prospecting. The key to effective outbound sales and account-based marketing is to focus on the right group of target accounts.

Lead Ranking 57

Lead Ranking Lead Scoring Account Based Marketing InsideView 57

Terminus

AUGUST 15, 2017

When you’re doing account-based marketing (ABM) , you focus the bulk of your energy and resources on best-fit accounts that have the highest revenue potential for your business. So, how can you decide what companies to target, which to prioritize, and how many resources you’ll dedicate to moving them through the sales cycle?

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles Paid Search Agency Marketing Automation Services 20

Adobe Experience Cloud Blog

MAY 13, 2009

The next interview in the B2B Marketing thought leader interview series is with Jill Konrath, Chief Sales Officer and Author of Selling to Big Companies. This interview with Jill provides great insight and best practices to improve sales and marketing alignment and shorten the sales cycle for B2B companies. technology.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Work Management Marketing Management 48

chiefmartech

APRIL 11, 2016

Marketing analytics vendors say their solutions can put ABM to the test, to see if it actually does “deliver the highest ROI of any B2B marketing strategy or tactic” (as marketing research studies like one done by ITSMA have reported). B2B marketers are starting to take ownership of interactions, with a more personalized customer experience.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

TrustRadius Marketing

MAY 31, 2022

These resources include interviews, surveys, focus groups, polls, and email campaigns. B2B software is no different. Data and storage needs, managed services, and dedicated resources can also impact the final price. Demandbase Sales Intelligence Cloud (formerly InsideView).

Enterprise Management 98

Enterprise Management Marketing Management Marketing AI Planning 98

LeanData

FEBRUARY 17, 2021

Recently, InsideView conducted a survey that returned a relatively surprising finding: the main reason for misalignment across revenue teams is the lack of accurate CRM data and shared views of targeted accounts and prospects. Why you need a CRM data strategy. From the very start, critical data becomes problematic, and it never goes away.

Ideal Customer Profiles 52

Ideal Customer Profiles CRM Account Based Marketing InsideView 52

Engagio

JANUARY 9, 2017

According to the SiruisDecisions 2016 State of ABM study, 70% of all B2B companies focused on driving account based marketing programs. Their study showed that B2B marketers experienced a 171% lift in their average annual contract value (ACV) when implementing ABM strategies. Global Head Of B2B Social Sales Execution, Creation Agency.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. B2B Voices , September 1, 2010 Image via CrunchBase.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Marketing Insider Group

NOVEMBER 17, 2011

Question is not are B2B’s using social media but are individuals within companies using social media #smplus @bengrossman. PRtips: 91% of B2B technology buyers are spectators, observing social content. Best example of B2B socialmedia is Amex @OpenForum from @bengrossman | successful because they are just trying to helpful!

Social Media 100

Social Media Media Ideal Customer Profiles Forrester 100