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A B2B Sales Rep’s Guide to Selling to the C-Suite

Zoominfo

Think Chief Executive Officer (CEO), Chief Financial Officer (CFO), Chief Marketing Officer (CMO), etc. Thankfully, B2B sales expert Jill Konrath has solved this problem in her book SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers. ZoomInfo’s B2B contact database can make your job easier.

B2B Sales 162
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A B2B Sales Rep’s Guide to Selling to the C-Level

Zoominfo

Think Chief Executive Officer (CEO), Chief Financial Officer (CFO), Chief Marketing Officer (CMO), etc. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. SNAP—a B2B sales framework aimed at selling to the modern buyer—is a loose acronym explained below: S– Keep it simple.

B2B Sales 100
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Exciting new tools for B2B prospecting

Biznology

Companies such as InsideView and Leadspace are developing solutions in this area. The difference from Leadspace is that Lattice builds the client models using their own massive “data cloud” of B2B buyer behavior, fed by 35 data sources like LexisNexis, Infogroup, D&B, and the US Government Patent Office. Like this post?

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“There Is a Pain Point in Marketing Today”

LeanData

There’s a lot more pressure on the CMO to prove that he or she deserves as much importance as the sales director in the eyes of the CEO,” Chen said. Foundation Capital’s extensive investment portfolio in MarTech companies includes Adroll , InsideView , Localytics and TubeMogul. It will be critically important that CMOs are informed.

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“There Is a Pain Point in Marketing Today”

LeanData

There’s a lot more pressure on the CMO to prove that he or she deserves as much importance as the sales director in the eyes of the CEO,” Chen said. Foundation Capital’s extensive investment portfolio in MarTech companies includes Adroll , InsideView , Localytics and TubeMogul. It will be critically important that CMOs are informed.

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“There Is a Pain Point in Marketing Today”

LeanData

There’s a lot more pressure on the CMO to prove that he or she deserves as much importance as the sales director in the eyes of the CEO,” Chen said. Foundation Capital’s extensive investment portfolio in MarTech companies includes Adroll , InsideView , Localytics and TubeMogul. It will be critically important that CMOs are informed.

article thumbnail

“There Is a Pain Point in Marketing Today”

LeanData

There’s a lot more pressure on the CMO to prove that he or she deserves as much importance as the sales director in the eyes of the CEO,” Chen said. Foundation Capital’s extensive investment portfolio in MarTech companies includes Adroll , InsideView , Localytics and TubeMogul. It will be critically important that CMOs are informed.